B2B Marketing Traction

MARCH 5, 2013

Here are some ways to manage this marketing personality type. In a previous blog post, Three Marketing Personalities You Need to Manage , I wrote that in the course of my marketing consulting I have encountered some challenging marketing personalities. Someone who can’t see the forest for the trees? The Myopic Marketer; 2.

Planning 100

Planning Work Management Marketing & Strategy Tactics 100

B2B Marketing Traction

JANUARY 4, 2013

Share information related to your business, but do include your opinion and your personality. Note that your company’s personality may be quite different than your social media manager’s individual personality, and it’s important to make that distinction!). Be strategic yet human. Don’t game the system.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

APRIL 1, 2013

I wrote about the different marketing types in a previous blog post, Three Marketing Personalities You Need to Manage. This blog post defines the bright-shiny-object marketers and suggests ways to manage this marketing personality type. The three types that I identified are 1. The Myopic Marketer ; 2. The Marketing Micromanager; and 3.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

JUNE 21, 2012

Senior-level marketing expertise – make sure your outsource marketing person has experience to bring to the table. Save money – if you are getting a senior level marketer on an outsource basis, having that person part-time is more cost effective than hiring full-time. ( Outsource Marketing – Cons.

Planning 100

Planning Work Management Analysis Creativity 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

APRIL 17, 2015

I provided some information, but they decided to hire a sales person instead of investing in marketing. Note: if you are a sole proprietor, you may not want to create a LinkedIn Company page, since you will now have to write updates for your personal profile as well as your Company page. ” Market on LinkedIn.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

FEBRUARY 11, 2013

Do you have a mix of personal opinions and business messages? Be a human person behind the company, don’t hide! Do you publish valuable content? Can your followers count on you? Be transparent. Tell us who you are and why you exist. Explain what you do. Then do it. Show us your photo.

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

SEPTEMBER 20, 2012

That means the more “relevant” you are to the person searching, your profile will come up higher in their search results. With the default search based on relevancy, a person’s 1st connections that meet the search criteria will be displayed at the top of the list, then 2nd, 3rd and so on. You are connected to them.

Relevance 100

Relevance Linkedin Ideal Customer Profiles CMO 100

B2B Marketing Traction

NOVEMBER 4, 2011

There is no business or person’s name in the email From field. for your business or you as a person. You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no subject line. Your subject line is irrelevant to me. I see no address or I.D.

Personalization 100

Personalization Business Email Marketing B2B Marketing 100

B2B Marketing Traction

MARCH 25, 2013

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 28, 2013

These marketers base their decisions and actions on their personal interests – what will best serve them. If their company does not have an ethical culture, they may not be able to stand up for what is right according to their personal standards. Egotistic or relativistic marketers. Principled marketers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

JUNE 14, 2012

They go on to mention that professional service providers often equate the brand with themselves personally, because they are the deliverable. Therefore marketing becomes much more personal. I appreciate what Schultz and Doerr are saying. In addition, they point out that service professionals are opinionated by training.

B2B Marketing 100

B2B Marketing Planning B2B Deliverability 100

B2B Marketing Traction

JULY 11, 2011

Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? In the video I show you how you can set up your Facebook privacy to protect your personal information and have a company presence at the same time.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

NOVEMBER 1, 2012

There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. Keep in mind that some may have been created when well-intentioned employees set up their personal profiles and said they worked for your company.

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

JANUARY 19, 2015

Engage an editor or newsletter support person. If you are constantly pressed for time when it comes to the final editing, publishing and distributing your eLetter, outsource this process to a virtual assistant or marketing support person.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

FEBRUARY 13, 2014

” Shouldn’t gratitude be the norm in both our personal and business worlds? According to the CEO of Score It Forward , whose mission is to give a soccer ball to every child, says, “[Gratitude] is a niche.” Let’s bring more gratitude to our lives when possible.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Advertising Agencies Lead Scoring 100

B2B Marketing Traction

AUGUST 28, 2015

I’m not much of a fast food person. I don’t have anything against Burger King or for McDonalds (although I did blog about a great, transparent campaign by McDonald’s in Canada). But, I do believe in transparent, real marketing.

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

MAY 1, 2015

But what key qualities are the ones that result in success for your business and for you as a person? Today experience, marketing expertise, great speaking and writing abilities, a strategic approach and a broad understanding of marketing tactics are what you should expect in a quality marketing consultant.

Consulting 100

Consulting B2B Marketing B2B Marketing & Strategy 100

B2B Marketing Traction

DECEMBER 16, 2014

Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. It’s time to bring out some of the human qualities and benefits of your brand, product and/or service. By telling the world what values your company stands for.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 2, 2014

I know from personal experience if I land on a page and only see four paragraphs, I’m less than impressed. My personal opinion is that a post that is 1,500 is longer than I want to write and most of my readers want to read, but I definitely respect the research that has been done on this! By the way, this post has 969 words.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook company pages are secure and have no visible connection to your personal profile. In fact, Facebook has very intricate privacy settings that give you control over who sees what on your personal profile – you can even customize this down to the individual. Take advantage of this opportunity.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

JULY 12, 2013

That’s right, a CRM system where you leave the prospect site or phone call, pop open an app on your mobile device, select the photo of the person, drag and drop the next step in the buying cycle or your next event into a calendar.

CRM 100

CRM Ideal Customer Profiles Buying Cycle Social Media 100

B2B Marketing Traction

MAY 7, 2012

Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. You may not know it, but your company page already exists on Facebook. And, it’s blank. If your company page did not exist, Facebook created a blank page for you.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

MARCH 20, 2015

Next, create a marketing persona for each type of person who will buy your product. Have people use your product or service and find out what they like about it before you spend money on tactics. the buyer persona for each type of buyer. By understanding your potential buyers, you can learn the best ways to reach them.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

APRIL 5, 2011

The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results.

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

JANUARY 30, 2013

LinkedIn has personal profiles and company profiles. It is safe because people have to request connections on LinkedIn, and they can’t comment, post photos, or otherwise contact you on LinkedIn without your permission. Business to Consumer marketers should start with Facebook.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

DECEMBER 26, 2012

Reciprocity – Be the first to give and make sure it’s personalized and unexpected. (The Science of Persuasion by InfluenceAtWork). Six Universal Principles of the Science of Persuasion. Scarcity – Make sure you tell people what’s unique about your product or service and what they will lose.

Video Marketing 100

Video Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 22, 2012

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

MAY 11, 2015

Consider sending key customers a selfie stick with a note asking them to record photos of their employees using your product or service or a video testimonial for your company and to enjoy it for their own personal use. Brand the selfie stick so that every time they use it, they think of you.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JUNE 27, 2014

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

JANUARY 3, 2013

Log in to one or two groups a day and look for discussions or questions that you can comment on, whether from a personal or business perspective. Comment on them! Like them! Participate in discussion groups. If your groups don’ t have interesting discussions, start one!

Linkedin 100

Linkedin CAN-SPAM Email Marketing Marketing Report 100

B2B Marketing Traction

OCTOBER 20, 2010

I never meant anyone should (for example) spam someone’s personal Facebook profile page with uninteresting, scheduled stream of links on your professional area of specialization. My presentations on social media are intended to help people manage their time investment in social media so they see a way to participate and get results.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

DECEMBER 6, 2012

One person can’t possibly get everything done or have all the needed skills, or can they? The answer is “Yes!” ” A resourceful marketing consultant can bring the right solutions to your table at a cost-effective price, whether they are part of a big firm or a solo practitioner.

Consulting 100

Consulting Paid Search Agency Work Management Marketing Management 100

B2B Marketing Traction

JANUARY 17, 2013

My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. One, either the owner of the business or an influential champion within the company has to understand the opportunities social media presents.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

B2B Marketing Traction

MAY 11, 2012

The New York Times article also provides some words of caution – that neuroscience doesn’t have all the answers. According to Dr. Robert T.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

NOVEMBER 9, 2009

The authors suggest that you identify what type of client you are working with, and then bring forth the aspects of your personality that will best compliment that type to maximize the relationship. What is their personality?”. They caution that consultants should not lie or be something they are not.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

FEBRUARY 15, 2013

Opportunistic companies can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). So what can you do when a competitor stalks your customers?

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100