• NAVIGATE THE CHANNEL  |  TUESDAY, OCTOBER 17, 2017
    [Personalization] Top 5 Content Marketing Trends for 2017
    Videos don’t always have to be highly professional; simple hand-held cameras that display insight into a company’s culture, process or events can build a relationship between the business and customer one person at a time. While a person may get individual updates from a local or national news source via email, it is quite likely that they are also getting access to stories on Facebook, Twitter or other social media sites.
  • KEO MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Personalization] Creating a B2B Digital Marketing Plan
    In-Person Events (69%). In-Person Meetings (12%). Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals. Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. However, 51% of businesses have no strategy in place.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 17, 2017
    [Personalization] Micro-Influencer Marketing is the new Influencer Marketing
    Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday morning? Yes, please!
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Personalization] 3 Key Challenges Marketers Face & How to Overcome Them
    There’s no question that it can be challenging to understand all the signals consumers share and how to leverage the data from those signals to deliver personalized, authentic messages. Another way marketers are leveraging data to deliver personalized experiences is through artificial intelligence (AI). Challenge #2: Engagement Doesn’t Happen Without Personalization.
  • SNAPAPP  |  TUESDAY, OCTOBER 17, 2017
    [Personalization] Finding Your Ideal Customer: A B2B Guide to the Right Audience
    When you know exactly to whom you’re speaking with marketing and sales materials as well as what they want and need, you can deliver highly relevant, personalized content that drives conversions. . It seems like positioning your brand so that messaging and sales efforts speak directly to the target audience is kind of a no-brainer, right? . You want your ads and sales tools to, well, sell. .
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 17, 2017
    [Personalization] How the Recommendation Engine Explosion is Changing Martech and Content Consumption
    The development of recommendation engine technology has brought digital personalization to a whole new level. Whatever back-end architecture is used to construct a recommendation engine, these technologies provide several advantages, especially from a martech and user experience perspective: Users have a personalized digital experience that better targets their needs and interest. Marketers are able to deliver deeper personalization at scale.
  • HUBSPOT  |  TUESDAY, OCTOBER 17, 2017
    [Personalization] How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy
    The author’s personal satisfaction is irrelevant. Highlight the person or thing performing the action. Put the person or thing performing the action into the subject. Get in front of the person. And if you’re down the hall from the person, walk to them. Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well ? Does your writing connect with people? Does it engage readers, compelling them down the page?
  • TERMINUS  |  TUESDAY, OCTOBER 17, 2017
    [Personalization] Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)
    Most ABM plays have specific requirements for personalization and timing in order to be effective. When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt. In fact, only 40% of companies that have attempted ABM have continued beyond their initial pilot. So, what’s going on here?
  • VIDYARD  |  MONDAY, OCTOBER 16, 2017
    [Personalization] Content Pros: How Concord is Turning Heads with Content
    Then we’ll create something along the lines of a personalized e-book, obviously, personalized video has long been a favorite of mine. Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Travis Bickham, VP of Marketing at Concord, to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 16, 2017
    [Personalization] Meet Voula V, Head of Talent Acquisition at ScribbleLive
    Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. I was immediately invited back after my initial in-person interview to meet with whom would later be my boss. Along with that, each person also gets the opportunity to have their voice heard, is given lots of autonomy, and contributes to decision-making.
  • VIDYARD  |  MONDAY, OCTOBER 16, 2017
    [Personalization] Vidyard Extends Leadership in Powering the Video-Enabled Business
    Now called Vidyard GoVideo , the tool is helping 130,000+ users across more than 100 countries record, share and track personal video messages from within Google Chrome and Gmail. Customers have also discovered the power of Vidyard GoVideo to help sales professionals, executives, and customer support teams easily record and share personalized videos as part of their regular communications.
  • BIZNOLOGY  |  MONDAY, OCTOBER 16, 2017
    [Personalization] Families of devices multiply publisher’s powers to control the world
    In contrast, a fully digital Earth includes everyone, with each person at the top, in control of their always-on, continuously connected shared life spaces. Filter each person and situation. . Let’s take a first step into a digital Earth where each person controls their shared life spaces. Everyone can experience personal relationships in each situation, place, time, and activity. They track each person, herding everyone to their commercial reality.
  • MODERN MARKETING  |  MONDAY, OCTOBER 16, 2017
    [Personalization] Rise Above Corporate Fear and Face AI Head-On
    They’ll be the recipients of more specific, relevant, and pertinent messaging; more personalized service ; and more control over their experiences with vendors. “The man in constant fear is every day condemned.” ” - Publilius Syrus, c. 50 BC. Addressing change and encouraging change are what our Transformation Services team pitches. We don’t create change; we simply help people understand how to deal with it. Without change, our team wouldn’t even exist.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 16, 2017
    [Personalization] How Mobile Marketing + Email Pack a Punch for Marketers
    A personal assistant. It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll cover how to use mobile marketing and email marketing to connect with customers in meaningful ways.
  • LEADSPACE  |  MONDAY, OCTOBER 16, 2017
    [Personalization] Why NOT to be a Data-Driven Marketer
    Businesses, for example, can gain the most incredibly subtle, granular insights into their customers, to guide carefully crafted, personalized campaigns of the sort we scarcely could have imagined a decade or two ago. This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out.
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 15, 2017
    [Personalization] Martech and the modern marketing org (study results)
    As a follow up, we then asked: in which department does the person in charge of marketing technology report? So we asked participants who reported a head of marketing operations: Is the same person in charge of marketing tech and marketing ops? a single person was in charge of both marketing tech and marketing ops , where for 27.3% In some cases, one person will wear multiple hats.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 13, 2017
    [Personalization] The AdRoll Guide to Account-Based Marketing
    Personalize your marketing to convert your highest-value accounts
  • CONTENTLY  |  FRIDAY, OCTOBER 13, 2017
    [Personalization] Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
    Bill Gates does the same thing, alternating between LinkedIn and his personal blog. Publications like The New York Times, The Wall Street Journal, and CNN use LinkedIn to distribute their content, but they mostly include links related to business news, the economy, and personal finance. Like many news stories of late, this one started with a tweet from the president. On September 27, Trump fired off an accusation that Facebook had always been against him.
  • INFLUITIVE B2B  |  FRIDAY, OCTOBER 13, 2017
    [Personalization] 4 Steps to Sourcing Customers for Amazing User-Generated Content
    Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. And with consumers trusting product reviews 12 times more than traditional.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 13, 2017
    [Personalization] Tips for boosting LinkedIn engagement
    The theory behind it is that a short text-only post on LinkedIn appeals to the business professionals that are there to make business connections rather than read about personal posts with pictures and they don’t have time to watch videos. However, the best way to know exactly what works for you and your personal LinkedIn network is to track the engagement rates through the stats that LinkedIn provides you.
  • MODERN MARKETING  |  FRIDAY, OCTOBER 13, 2017
    [Personalization] When It Comes To Cross Channel Marketing, Mobile Is Not A Channel
    Once you realize that mobile is a way of life you can then begin to think about incorporating mobile into consistent and personalized cross-channel experiences to drive more engagement and revenue. However, in order for marketers to build a personalized experience around the customers, they need to employ data-driven marketing strategies by gaining customer insights across the other digital channels.
  • MARKETING INSIDER GROUP  |  FRIDAY, OCTOBER 13, 2017
    [Personalization] Weekend Reading: “Entrepreneurial You” by Dorie Clark
    The first being Reinventing You: Define Your Brand, Imagine Your Future which focuses on personal branding and professional reinvention. For the 144th episode of The Marketing Book Podcast, I interviewed Dorie Clark, author of Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive. This is the third book in a trilogy. The second, […]. The post Weekend Reading: “Entrepreneurial You” by Dorie Clark appeared first on Marketing Insider Group.
  • SHARPSPRING  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] 3 Reasons Why Small Businesses Need Marketing Automation
    2 Marketing Automation Helps Personalize Messaging. Allegra reports that 77% of consumers have chosen, recommended, or paid more for a brand that offered a personalized experience. Engaging the right person at the right time in the right way is its own hairball. Marketing automation helps you create personalized content by providing you a wealth of customer data. Continue sending personalized messages to your customers and monitor their behavior.
  • BIZIBLE  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] [Interview] How B2B CMOs Manage and Develop Marketing Plans 
    Every sales person in our company has a number on their back. What I just described is the perfect person. But finding that one perfect person is really hard to do, so let’s just start playing the game. Within the hypothetical “perfect person,” we look at what are we trading off in order to put together a team. We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning.
  • MARKETING INSIDER GROUP  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] What To Include In A Buyer Persona [INFOGRAPHIC]
    Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. A buyer persona is a fictional person that represents a key segment of […]. Many businesses struggle with how to create a buyer persona. They even provided these helpful answers to your top questions: What is a buyer persona? The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on Marketing Insider Group. Demand Generation
  • HINGE MARKETING  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] Personal Brand in AEC [VIDEO]
    This video discusses your personal brand, one of the key ways buyers find what they are looking for. Hi, I’m Karl, and today we’re gonna talk about personal branding in the AEC market, and we’re gonna talk about some things that they don’t teach you in engineering or architecture school. We’re gonna talk about your personal brand, which also is your visibility and plays heavily into your reputation in the market.
  • VIDYARD  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] The Vidyard Community is Coming to Cities Across North America!
    When should you use personalized video ? Wait, what’s personalized video? Video enables us to communicate more easily but nothing beats in-person conversations. Can’t join any meetups in person? Dust off your webcam and get ready to put video back into focus! The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard?
  • VIEWPOINT  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] How many leads must you create to achieve sales forecasts?
    Personally, I would strive to increase the number of leads going to each salesperson month by month. To make your forecast for the new year, look at sales for the coming year in terms of units. How many units must be sold? Review the existing pipeline and your closing ratio. Now you have the number of units that will be sold in the coming months without lead generation. This is the basis for projecting the number of leads needed to make the forecast from sales leads for the new year.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] That Fine Line Of Trickery In Digital Marketing: How Not To Cross It!
    My intent certainly wasn’t to be misleading, but at least one person thought the ad was tricking them into doing something they didn’t expect to be doing. Digital marketing can be done a number of different ways. Slow or fast. Set or iterative. Right or wrong to a degree (of course, there are many different right answers to digital marketing issues). Authentically or trickery.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] Influencers: the key to content marketing
    So I asked the analytics person. At the end of that year, I asked the analytics person again. He created the Steve_Will_IBMi handle specifically for that, leaving his personal handle for extraneous things about his life and views. “The second thing is to let my personality come through,” he added. I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] Crafting Cart Abandonment Emails that Work
    Personalization is another great way to grab attention and boost open rates. Campaigns with personalized subject lines generate higher opens rates than non-personalized campaigns. Personalization can be used in the headline as well to draw the eyes and the copy should lean towards minimal to bring the reader to the CTA as soon as possible. They even include what looks to be a personalized customer service angle to finish the email.
  • ACT-ON  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story
    Want to Create a Personalized Buyer Journey? Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketingSee how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!
  • ACT-ON  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story
    Want to Create a Personalized Buyer Journey? Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketingSee how Act-On Software helped bisco industries see a 1400% return on investment and save $72K!
  • HUBSPOT  |  THURSDAY, OCTOBER 12, 2017
    [Personalization] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    One person? When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. To help you get started with competitive analysis the right way, we're breaking down everything you'll want to look for below.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] Brand Strategy 101: 7 Essentials for Strong Company Branding
    How else do you explain the person who paid thousands of dollars more for a Harley rather than buying another cheaper, equally well-made bike? Write them a personalized letter. Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic.
  • LEANDATA  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] Build a Killer Sales Development Machine with Data
    Give them the information they need to create compelling and personalized messaging at scale. Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. Bertuzzi likes to say that the No. 1 lever you can pull to boost Sales Development Rep productivity is data. But there’s a problem.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] Only B2B - Untitled Article
    Another way of increasing click-throughs in using personal subject lines. Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*. But, email marketing has the highest ROI of all marketing channels. They are like the elixirs of marketing. Guaranteed to drive leads.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] Only B2B - Untitled Article
    Another way of increasing click-throughs in using personal subject lines. Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*. But, email marketing has the highest ROI of all marketing channels. They are like the elixirs of marketing. Guaranteed to drive leads.
  • VIDYARD  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] Why Personalized Video Excels at Breaking Through to Buyers
    In order to break through and be heard many are turning to personalized video —and are overjoyed to find that it can be more effective than a truckload of kryptonite. Just remember, it’s nothing personal. As a marketer, if you want to break through that superhuman filter, be like your buyer’s friends and create a personal connection. Personalized video is your kryptonite for every stage of the funnel.
  • TERMINUS  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] 4 High-Impact Account-Based Marketing Strategies for B2B Teams
    Never drop your sales pitch without first aiming to connect with the potential client in a personal way that shows you did your homework and you care about the success of their company. Because personal relationships are so critical, every contact you make with a potential client should be customized. This means that: Phone calls don’t follow a script, but are instead organic and personal. Emails begin with a personalized greeting and a connection point.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives
    Strategizing for Marketing Personalization. When it comes to strategizing, previous research shows that creating a plan for content personalization can pay off as well. The “2017 Personalization Development Study” from Monetate discovered that 79 percent of marketers who surpass revenue expectations have a documented personalization plan in place. The majority (56 percent) are still working on implementing a personalization plan.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] 5 Lessons for Retail Brands in the Lead up to Christmas
    Additionally, all consumers now expect brands to align with their personal values and passions. The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season. And while traditionally the busiest shopping days have been the 27th and 28th December, the American influence in the UK has seen sales for the online retailers dramatically increase over Black Friday and Cyber Monday.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures
    This is an essential—and often missed—foundation for truly personal content marketing. When was the last time your data analyst told you a story? I don’t mean a tale about his weekend or some crazy thing that happened during his lunch. I mean, when was the last time your data analyst took the time to tell you a story about your marketing? If you’re like many brands, it may have been a while.
  • KAON  |  WEDNESDAY, OCTOBER 11, 2017
    [Personalization] Smartphones Are Changing the Game for the Enterprise…
    Virtual reality, on the other hand, is the ability to place a person inside a virtual space (like a virtual kitchen), allowing them to move around and interact with that space as if it were the real, physical world. Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. Then, read this article written by our President and CEO Gavin Finn in last month’s technology issue of Brand Quarterly for more proof points.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation
    We use Inbound Marketing to connect with those people and build a personal experience. It’s time to get personal. Through Lead Management Automation™ , you can create personalized content automatically from the prospect owner. Don’t be fooled though; it’s no less personal here than it was with Leads and Contacts. Each person in this account needs something different. Let’s talk about CRM objects for a minute.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] Keys to Developing a B2B Digital Marketing Plan
    Customer expectations have grown significantly over the last few years based on the ease and immediate gratification of locating information in their personal lives. Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.
  • NAVIGATE THE CHANNEL  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] How Much Can You Automate Your Business in 2017?
    Using only automation techniques tends to remove personalization from business, a practice that may turn off more customers than automation gains for the business. From here, you can more effectively target high quality prospects with personalized messages. Your employees can let the payments run and focus their time on the personal interaction. Enough to give your company the leverage that it needs to personalize its operations even more.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] 11 Marketing Books Every CMO Should Read
    In this insightful, personable, and straightforward book, Hall explains how he built both his brand and his business relationships through helpful and engaging content. It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving.
  • VIDYARD  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] The Top 8 Reasons Your Video May Fail
    Your buyers expect a high degree of personalization from your video marketing and if they don’t get indicators that the video is specifically for them, they’ll tune out. Or, use video personalization to personalize elements of each video and make it appear bespoke to each viewer. Click here to see your own personalized video! “To the victor go the spoils,” is a truism in politics, love, war, and video marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] How Marketing Content Resonates with Customers [Interview]
    Talk with them at in-person events, call-up existing clients, or conduct brief surveys about their pain points.”. The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. It showed that the majority (62 percent) prefer content that speaks to their specific needs and/or pain points, but what other aspects make marketing content desirable to customers?
  • SNAPAPP  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real
    Those modern B2B practices of personalization, memorable experiences, and communicating an informed message at the right time are all critical to engaging the millennial buyer. . Technologies involving dynamic personalization, account-based marketing, and targeting/retargeting make it far more effective to serve millennial buyers the right content at the right time in their buyer’s journeys. . Guest post by Joe Cordo , Chief Marketing Officer at WegoWise.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] 3 Steps to Applying Your Personas to Segmentation
    Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas. Here are some channels that you can tailor your messaging to reach your target audiences: Email marketing : a great way to make personalization happen at scale is through dynamic content. Targeting and Personalization b2b ConsumerYou have spent months creating your list of personas.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] Is Gated Content an Evil Troll or the Savior of Content Strategy?
    Just remember GDPR and other data protection regulations if you’re collecting personal data and moving to marketing automation techniques. Remember, your audience’s personal data is highly valuable, so you need to ensure the value exchange is fair to both sides. To gate or not to gate: That is the question. Sorry, couldn’t resist!)
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] Compensation for Freelancers: 6 Creative Ways to Go Beyond Fair Pay
    Some personalities thrive with increased, higher-stakes duties. If so, you have a win-win by way of a mutually beneficial arrangement that would help you produce more and, in turn, build her personal brand. “I have a confession only another writer would understand. I’m dying to get it off my chest,” I blurted. My buddy leaned in close, concerned. “Sure, yeah, hey. You can tell me anything. You know that,” he stressed. “Thanks,” I said.
  • ACT-ON  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] Why the Best Marketing Is Adaptive Marketing
    Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time. Adaptive Marketing Marketing Automation Marketing Strategy Personalization adaptive journeys adaptive marketing B2B adaptive marketing b2b marketing strategy
  • HUBSPOT  |  TUESDAY, OCTOBER 10, 2017
    [Personalization] Intrinsic and Extrinsic Motivation: What's the Difference?
    Intrinsic motivation involves doing something because it's personally rewarding to you. When you're intrinsically motivated, your behavior is motivated by your internal desire to do something for its own sake -- for example, your personal enjoyment of an activity, or your desire to learn a skill because you're eager to learn. In fact, extrinsic rewards can promote interest in a task or skill a person didn't previously have any interest in.
  • HINGE MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Personalization] Think Like a High-Growth Firm
    When people are counting down the days until their retirement or chasing their personal priorities they are not working as a team to achieve a common goal. Many firms have the potential to be high-growth superstars. These high performers come from every corner of the professional services universe. Some are large and some small, and they serve a diverse array of clients. But far too many firms fail to achieve their growth potential. The knowledge to ignite growth is readily available.
  • KEO MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Personalization] Top 11 AI Applications in Marketing
    AI leverages data to personalize website messages, recommend purchases, provide blog content, and more. Personalization – AI applications can determine the stage of the buyer’s journey so you can tailor your content accordingly. You can then engage these high-risk customers with personalized assistance and special offers. Artificial Intelligence (AI), the hot topic of the day for marketers, refers to different technologies that can mimic human intelligence.
  • BIZNOLOGY  |  MONDAY, OCTOBER 9, 2017
    [Personalization] Take back advertising revenues: digital boundaries can serve millions and earn billions
    Automatically updated operating systems, apps and software: personal data is repeatedly stolen and sold by hackers, endangering hundreds of millions of people. Relentless tracking logs almost every action, then combines your and others’ data to program AIs and drive personalized marketing: Where are you? According to Venrock venture capitalist and AI investor Nick Beim , volumes of personal data creates a machine-learning virtuous cycle with runaway leaders : your data is essential.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Personalization] 6 Common Content Curation Mistakes (and How to Correct Them)
    Sharing without reading can be a fatal mistake because what you share reflects on your personal and/or organization’s brands. Users don’t demonstrate things that are unique to them: their personality and perspective. That can help not only your personal brand but your business as well. In a prior post, I wrote about four tools to make you a content curating master.
  • LEADSPACE  |  MONDAY, OCTOBER 9, 2017
    [Personalization] 4 Ways Lead-to-Account Matching is Crucial for Account-Based Marketing
    The “account” in account-based marketing can be a little misleading ; rather than being more impersonal, ABM is actually a highly personalized method of marketing. Account-based marketing (ABM) is fast replacing traditional lead-based demand generation for B2B Sales and Marketing alike. But even ABM ultimately boils down to engaging with, and ultimately selling to, the key individuals within an account.
  • SPIRALYTICS   |  SUNDAY, OCTOBER 8, 2017
    [Personalization] 35 Ways to Segment Your Email List for More Personalized Email Campaigns
    Let’s cut to the chase. The reason why you’re failing at email marketing is because you’re neglecting these two very important things: Personalisation. Segmentation.which are, by the way, two different things that just can’t go without the other. Email Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, OCTOBER 7, 2017
    [Personalization] Attribution Will Be Critical for AI-Based Marketing Success
    It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning. In essence, each customer has a personal robot following her around, figuring out what’s best for her alone, and then calling on the other robots to make it happen. I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week.
  • VIEWPOINT  |  SATURDAY, OCTOBER 7, 2017
    [Personalization] Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation
    A form completion is an expression of potential interest in what your copy describes that the person will get in exchange for their information. The only intent a person has when completing the form is to gain access to what you’ve promised. According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the clock.
  • SHARPSPRING  |  FRIDAY, OCTOBER 6, 2017
    [Personalization] The Best Re-Engagement Tactics for Your Marketing Campaigns
    Leverage customer data and engagement history to create personalized communications that will draw readers back in. For example, if a person re-engages when you send them a specific piece of targeted content, that click should trigger another relevant piece of material to send in the near future. We all know breakups hurt. Eventually, the question arises: what could have been done to keep the relationship together? Marketers know this feeling well.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 6, 2017
    [Personalization] 7 reasons why you need a social media marketing consultant
    Most of the personality brands, best websites, and top entrepreneurs start out doing it themselves, but they eventually outsource the parts they don’t like (or plain suck at!). DIY Option : My personal opinion is that choosing to do your own social media marketing is YOUR choice. It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 6, 2017
    [Personalization] When Lead Management and Dating Align: Get Your Prospects to Swipe Right
    This person doesn’t even know anything about you but already wants to enter a life-long commitment with you. I am sure you all have received an email from a person/company that you have never heard of that talks about how they can solve all of your problems before they have ever taken the time to hear what your interests and concerns are, to begin with. A business or personal relationship will not work if there is not both fit and interest. Alright, alright, alright.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 6, 2017
    [Personalization] Is VR Marketing Ever Going to Become a Thing?
    Yes Lifecycle Marketing did note that some marketer fears of VR are related to their concern that they can’t build personalization into the VR experience as well as through other channels including social and dynamic offers. These respondents feel that in order to do anything useful with virtual reality, they first have to overhaul and upgrade their personalization efforts.
  • HUBSPOT  |  FRIDAY, OCTOBER 6, 2017
    [Personalization] We Need to Talk About Uber.
    Stroz Friedberg discovered during its investigation that Levandowski was, in fact, in possession of "highly confidential" information from Waymo "stored on five disks on his personal Drobo 50," which he later destroyed -- things like "source code, files, and software pertaining to self-driving cars.”. Perhaps that's why New York Times reporter Mike Isaac has been commissioned to write an extensive book about Uber, and personally, the "pre-order" button can't appear soon enough.
  • GET SMART CONTENT  |  THURSDAY, OCTOBER 5, 2017
    [Personalization] How Personalization Takes the Scary Out of Your Demand Unit Waterfall
    We will also discuss a few interesting personalization plays Rockwell has successfully run to help them engage prospects more effectively. Join us for a webinar detailing personalization plays revenue marketers are using to fill their demand waterfalls! During this webinar, you will learn how to: align your web personalization strategy to the new Demand Unit Waterfall/li> identify the personas of your anonymous web traffic.
  • VIDYARD  |  THURSDAY, OCTOBER 5, 2017
    [Personalization] 3 Lessons on How to Use Video to Drive Business Value
    Click Through Rate with Personalized Video. We focus on creating personalized videos where viewers can choose their own adventure based on specific triggers or actions that they take. We personalized the videos with the donor’s name and showed them how their gift is making a difference in their community. These are very impressive metrics, as they show much higher engagement rates than we see with non-personalized videos. Personalize your content.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 5, 2017
    [Personalization] Sports Marketing: 7 Steps to Drive Audience Engagement
    The biggest change I’ve seen for teams is their willingness to post original content intended solely for the digital space,” said Anthony Herron, a former college football star, NFL player, and current TV personality. “It’s He’s stayed close to the game as a TV personality while I’m in the digital space of digital marketing strategy today. Related: Check out my personal blog post on why I’m so excited to talk about sports content! Sports connect many of us.
  • NAVIGATE THE CHANNEL  |  THURSDAY, OCTOBER 5, 2017
    [Personalization] Emerging SEO Trends that Affect Your Content Marketing
    As more consumers buy and use these devices, customer personalization will continue to grow. Search Engine Optimization (SEO) is a constantly changing field due to upgrades in search engine technology and operational changes at Google. Although Google isn’t the only search engine, the company drives most of the rules and practices that SEOs follow. Google’s primary focus for search is to provide the best possible results for user queries.
  • AKOONU  |  THURSDAY, OCTOBER 5, 2017
    [Personalization] CAUTION: Your Silent Contacts Have Something to Tell You
    Buyer's Journey Targeting & PersonalizationMarketers, let’s be realistic. You can’t always create the perfect experience for everyone. Your content consumers are not always “leads” with active needs, and they shouldn’t be treated as if they are.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 5, 2017
    [Personalization] How Do Live Events and B2B Digital Marketing Work Together?
    No matter the goals, you can leverage your in-person activities with what you are doing online. In person, you might be exposed to a whole new audience where foot traffic can hear more about your offerings. One way that B2B marketers are successfully translating in-person events to online traffic is by offering something online to event attendees. In-Person Conversations.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Personalization] 13 Marketing Tactics to Boost Your Event ROI
    To stand out from the crowd, you should also do something personal. If you do reach a live person, you’ll have an opportunity to learn more about their interests and discuss with them how they can benefit from the event. It may vary based on the personal preferences of your leads. One person might respond best to a LinkedIn message. They can personalize them as necessary based on the information collected at the show.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 4, 2017
    [Personalization] All the Cool New Products (and Massive Shade) You Missed at the #MadebyGoogle Event
    This portion of the event made it clear that Google has followed the recent trend of making in-home personal assistant technology a family affair. As a rule, San Francisco is beautiful in October. Yesterday was no exception. Outside of the famed SF Jazz venue, it was sunny, with a just-right amount of crispiness in the air. But inside the venue, there was shade -- lots and lots of shade.
  • ACTIVEDEMAND  |  WEDNESDAY, OCTOBER 4, 2017
    [Personalization] Effectively Use Account Based Marketing with Automation
    Smart companies use this data to maximize customer lifetime value with targeted follow up offers and personalized service to retain their clients. The data facilitates ABM campaign optimization to create personalized ongoing campaigns for the entire customer lifecycle. Get the Most from Account Based Marketing with Automation. For many businesses, one or two main clients can represent a significant portion of their revenue.
  • ONALYTICA B2B  |  WEDNESDAY, OCTOBER 4, 2017
    [Personalization] Influencer Marketing: How to Measure Your Success and ROI
    How can you measure what people are doing offline in person? Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason influencer marketing is so successful, is that we’re all naturally accustomed to being a brand sceptic; word-of-mouth remains the most successful form of marketing.
  • TERMINUS  |  WEDNESDAY, OCTOBER 4, 2017
    [Personalization] The Formula for Account-Based Marketing Success
    And because this effort within the go-to-market team is more focused, our goal is to create a better experience because we are communicating in a more relevant and personalized way. The best Terminus ad campaigns my teams have run have been intent-based campaigns that use keywords to create tailored ads, tailored content portals, and tailored/personalized collateral and video.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 4, 2017
    [Personalization] 4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
    Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. When used correctly, broadcast email campaigns can help you reach customers at scale.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 4, 2017
    [Personalization] 5 Tips to Prevent a Social Media Nightmare
    Whether you have one person running social media or fifty, ensure everyone is aware of how they should be communicating on your business social media pages , as well as on their own personal social network channels. While you want employees to bring personality to their communications, having a response chart can be useful to ensure they stay on message. There are all kinds of situations that can go wrong for a brand to trigger a crisis.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 4, 2017
    [Personalization] Why We're Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
    Each week beginning September 28, 2017, Sam will dig into the stories and personalities behind some of the weirdest businesses out there. There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered. And yes, that includes us.
  • VIDYARD  |  TUESDAY, OCTOBER 3, 2017
    [Personalization] 3 Secrets Behind Top-Performing Reps’ Sales Videos
    The whole point of personalized videos is to break out of the spammy, programmatic-sounding mass emails that people are so averse to. These sales reps know that the best way to get noticed is to personalize. “The key is to speak to how you can help that person and organization, NOT to simply tell them what you do.” Here at Vidyard, we’ve seen a sales video or two. Or three. Or honestly, tens of thousands.
  • NAVIGATE THE CHANNEL  |  TUESDAY, OCTOBER 3, 2017
    [Personalization] Are You Properly Using Intent Data?
    More Personalization. When your prospects first visit your website, they are fairly anonymous – outside of IP tracking – but their personal character traits and motivations are still a mystery to your business. That person could be a decision maker or just an intern who is surfing the Internet randomly. Web personalization serves these visitors customized content that will drive them towards actions that will identify them.
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 3, 2017
    [Personalization] Common Employee Advocacy Program Concerns We Get Asked
    Rather than just dismissing the prospect or even continuing to go for the final sale, we educate the person(s) with data and insights that they can take to leadership and present why social media policies for employees need to change. For instance, our software allows users to create their own personal content stream of RSS feeds, to encourage employees to build their own personal brand and thought leadership. Employee Advocacy Program Concerns.
  • KEO MARKETING  |  TUESDAY, OCTOBER 3, 2017
    [Personalization] Account Based Marketing vs. Lead Generation: Which Generates Better Results?
    ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized messaging, coordinate sales activities, and measure progress. Creates personalized messages to each account and contact through outbound interactions and campaigns. What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 3, 2017
    [Personalization] 6 Underrated Elements of Successful B2B Social Media Strategies
    Remember that if you would not say something in person, take a moment to consider whether it should be communicated online as well. There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 3, 2017
    [Personalization] CMOs, Your Meetings Might Be Stifling Creativity & They Don’t Have To
    Slack, Hangouts and Skype offer compelling alternatives to traditional email and in-person meetings. Chief Marketing Officers (CMOs) lead teams of forward-thinking, creative people that find ways to make the ordinary a little more exciting. Unfortunately, I’ve witnessed more than a few CMOs forgetting their audience during critical presentations. As they unleash “death by PowerPoint”, everyone’s eyes start to glaze over.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 3, 2017
    [Personalization] 11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy
    However, the content for B2B marketing must do more than just create brand identity and show brand personality. Guest post by Sarah Saker. When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers. However, with B2B content marketing, rather than creating content that will be consumer-facing, your business is creating content for other businesses and the professionals who run them.
  • SNAPAPP  |  TUESDAY, OCTOBER 3, 2017
    [Personalization] Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots
    It is also important to touch base with each sales person, as everyone has their own style which may drive different marketing requirements. . It may also change by region, market or sales person. There should also be at least one person (or a team in larger organizations) of people in sales operations / sales enablement, who "sit between" marketing and sales, facilitating coordination and cooperation. Meetings should always be led by one person.
  • HUBSPOT  |  TUESDAY, OCTOBER 3, 2017
    [Personalization] The Charles Bukowski Guide to Effective Copywriting: 5 Tips
    It reads like a comfortable, personalized email but appeals to the masses. His subject matter was personal, yet typical. Copy is writing that compels. It connects with a specific audience, inciting emotions that drive action. Copy enables sales on a grand scale, which begs the question: How do you write effective copy? Copywriting is a technical craft. Practice, practice, practice makes perfect.
  • BIZIBLE  |  MONDAY, OCTOBER 2, 2017
    [Personalization] How to Do ABM at Scale with Account-Based Demand
    By definition it excludes profitable inbound marketing tactics such as content marketing and SEO, and can be an expensive to build fully personalized campaigns for each target company. As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.
  • KEO MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Personalization] Considerations for Creating a Digital Marketing Budget
    With the ease and immediate gratification of locating information in their personal lives, consumers now expect the same level of service and convenience in their work lives. Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive. Customer expectations have grown significantly over the last few years and they will continue to increase.
  • EMAGINE B2B BLOG  |  MONDAY, OCTOBER 2, 2017
    [Personalization] 3 Ways Strategic Web Design Benefits Biotechnology Companies
    These personal relationships are all very much necessary. Biotechnology companies have a lot hinging on their ability to stay visible to key groups – investors, potential partners, employment candidates, the medical community. After all, the more “in the public” eye a biotech company is, the easier it will (hopefully) be to gain funding, attract top scientific talent, develop partnerships and showcase the viability of their science.
  • BIZNOLOGY  |  MONDAY, OCTOBER 2, 2017
    [Personalization] Digital marketing requires millennial marketers
    We have control only over what we personally do. I try to engage in mutual mentoring, where I can impart what I know but I also ask questions about what the other person knows, because—guess what—I don’t have a corner on knowledge. I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. How did you know?)
  • MODERN MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Personalization] How Can Brands Deliver Robust Customer Experiences?
    There is irony in that most brands believe they are creating satisfactory, personalized, and robust experiences but in reality, the customers are often dissatisfied. Consumer expectations are rapidly changing and they increasingly demand exceptional, personalized experiences. The internet has democratized information, and newly informed consumers expect the brand or organization to use this information to deliver a personalized experience.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Personalization] Why Not To Be a Data-Driven Marketer
    Businesses, for example, can gain the most incredibly subtle, granular insights into their customers, to guide carefully crafted, personalized campaigns of the sort we scarcely could have imagined a decade or two ago. Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.”
  • CONTENT STANDARD  |  MONDAY, OCTOBER 2, 2017
    [Personalization] Marketing in Europe? Wherever You Are, You Need to Know About GDPR
    Data collection has become such an integral part of marketing strategy that we’ve almost become blind to what it actually means: the collection and storage of personal data in exchange for the ability to send messages. Anyone who maintains a record of personal data must adhere to strict guidelines to mitigate risk of breaches—which includes data stores in CRMs, marketing automation systems, and so on. ” What Exactly Is “Personal Data” Anyway?
  • MARKETING INSIDER GROUP  |  MONDAY, OCTOBER 2, 2017
    [Personalization] How to Create a Content Marketing Strategy with Brand Personality
    If you take a look at some of the organizations with the most successful content marketing strategies, from startups to global businesses, the best of the best are the ones that properly reflect the unique personality of their brand. The post How to Create a Content Marketing Strategy with Brand Personality appeared first on Marketing Insider Group. What makes a brand’s content distinctive?
<< 1 2 3 ... 150 151 >>