Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Let’s get into it!

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Zoominfo

OCTOBER 20, 2023

At ZoomInfo, we’ve spent years building and refining outreach practices that you can employ in your sales motions. Keep these principles in mind, and you will stay on track: Persona Relevance : The individual and the persona associated with their role. At ZoomInfo, we find it takes 8-11 touchpoints to convert a lead.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

Zoominfo 52

Zoominfo Pricing Price Ideal Customer Profiles 52

Zoominfo

JULY 26, 2023

“What we’re seeing in the market is companies running with smaller teams and supplying them with more accurate and highly personalized datasets, to drive more revenue,” says Millie Beetham, director of ZI Labs & GTM innovation at ZoomInfo. Work From a 360-Degree Customer View ZoomInfo teams have a central function driving targeting.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130

Zoominfo

JANUARY 23, 2021

Summon Your Ideal Customer Persona (ICP). For a salesperson building a list of contacts, the personas guide how they interact with each prospect. . For a salesperson building a list of contacts, the personas guide how they interact with each prospect. . link] — ZoomInfo (@ZoomInfo) January 20, 2021.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

FEBRUARY 10, 2022

Scenario When you open an opportunity with one persona , typically the conversations center around the value propositions that pertain to them. To maximize the deal potential, add personas and position the product accordingly to showcase relevant features and benefits.

Campaigns 100

Campaigns Sales Cycle Efficiency Automation 100

Zoominfo

APRIL 23, 2021

A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. Nothing in your organization is running as well as it could, especially in the go-to-market motion, so it’s important to constantly look for ways to tweak and optimize,” said Henry Schuck, founder and CEO of ZoomInfo.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

JULY 27, 2023

Try it Now ZoomInfo makes it easier for your business to launch ABM campaigns and automate key components of your strategy: Buyer Intent: WebSights , Intent , and Scoops are all intent-based features in our platform. This is where hyper-personalization across companies, people, and channels really comes into play.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Zoominfo

JANUARY 15, 2021

As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem. To be found by the right persona, your content must be both searchable and actionable. link] — ZoomInfo (@ZoomInfo) January 12, 2021.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

JUNE 29, 2021

Much like Pride Month itself took decades to gain full influence — it originally commemorated the Stonewall Uprising in New York City in 1969 — building a supportive community at ZoomInfo has taken years of hard work and investment. One of ZoomInfo’s Pride’s milestones was holding Drag History Night in December 2020.

Zoominfo 52

Zoominfo Communities Act-On Resources 52

Zoominfo

AUGUST 11, 2020

link] pic.twitter.com/JnZ5wnqbnX — ZoomInfo (@ZoomInfo) February 18, 2020. But just like buyer personas, they should be based on real data. And Finally… While similar to buyer personas, your ideal client profiles are on a larger scale and focus more on accounts rather than individual buyers.

Ideal Customer Profiles 246

Ideal Customer Profiles Profiling Account Based Marketing Buyer Personas 246

Zoominfo

NOVEMBER 3, 2020

It involves the creation of candidate personas as a way to ensure that you know as much about a candidate as possible, (and vice versa). 10 Great Podcasts About Recruiting and Hiring (via @recruiterdotcom ) [link] — ZoomInfo (@ZoomInfo) July 8, 2019. How To Implement Persona-Based Recruiting. B2B Marketing.

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

Zoominfo

DECEMBER 16, 2020

ZoomInfo is here to change that with our latest release, Salesforce Sync. ZoomInfo Salesforce Sync for Territory Management. You do your research, figure out relevant messaging for each of your buyer personas, and right before you go to execute the game plan, you realize you never checked Salesforce to check on ownership.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Zoominfo

NOVEMBER 18, 2020

At ZoomInfo, we have no shortage of good accounts to go after. pic.twitter.com/c2kIEQEyAj — ZoomInfo (@ZoomInfo) October 27, 2020. At ZoomInfo, we’re lucky to work within an amazing platform. But just because we know how awesome ZoomInfo is, doesn’t mean our prospects do (yet). “It’s

Zoominfo 246

Zoominfo Work Management Marketing Prospects Contact Marketing 246

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Is ZoomInfo an integral part of your GTM strategy? pic.twitter.com/eJJLHYV1jY — ZoomInfo (@ZoomInfo) November 1, 2019. GTM motions can fail for a variety of reasons.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

DECEMBER 23, 2020

As experts in quality data, here at ZoomInfo we could go on about the benefits of quality data. Drift ) #HealthyData — ZoomInfo (@ZoomInfo) August 20, 2020. When getting into new verticals, new personas have to be recognized and uniquely marketed to. Remember: data comes first in a database strategy.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? According to the most basic definition, a buyer persona is a profile of your ideal buyer.

Buyer Personas 100

Buyer Personas Paid Search Agency Companies B2B 100

Zoominfo

OCTOBER 3, 2022

But fake accounts can cause major problems for companies that base their target market on LinkedIn users, run marketing campaigns based on personas or titles, or use LinkedIn as a database for outreach. We then attempted to contact 900 LinkedIn profiles that also appeared in the ZoomInfo database.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Zoominfo

JUNE 26, 2020

Zoom relies on ZoomInfo’s actionable data and insights to power their go-to-market strategy and enable their sales reps to be more efficient and effective in their selling. HitYourNumber @zoom_us pic.twitter.com/V1FgN7mTph — ZoomInfo (@ZoomInfo) April 8, 2020. Find Your Buyer Personas. Quantify Buyer Personas.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

JUNE 25, 2019

The experts at ZoomInfo put together an infographic outlining the costly impact of data decay. ZoomInfo can help you turn your rotten apples into apple pie! Contact ZoomInfo today for more information! Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic].

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

Zoominfo

APRIL 23, 2021

The Timeless Case for Automation A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work. This is a sweet spot for ZoomInfo. This event can occur when a company surges on such ZoomInfo-related topics as “sales leads” or “sales acceleration.”

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

AUGUST 19, 2021

The data as a service industry focuses on an audience that really cares about data on a recurring subscription-based model, including people who work in master data management IT, marketing ops, and sales ops, explains Amit Rai, vice president and head of enterprise product and sales at ZoomInfo. “So ZoomInfo and the future of DaaS.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Service 130

Zoominfo

MARCH 24, 2021

30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo. Buyer personas don’t hold up. Your buyer personas play a significant role in directing appropriate content to the right buyers. How Can You Use Data to Build Better Personas? Businesses depend on data to fuel business growth.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Zoominfo

JANUARY 22, 2021

When developing your ICPs and buyer personas , the goal is to be as specific as possible. Testing can tell you whether or not you’re targeting the right people, which personas are responding to certain messages, and what adjustments you should be making. Now, you can begin to narrow down the market segment you want to target.

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Zoominfo

MARCH 9, 2021

Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. Defining segments and buyer personas in detail and developing a database of their characteristics goes a long way in how you target and speak to them.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JANUARY 11, 2021

How do they compare to buyer personas? Although buyer personas are used interchangeably with customer profiles and have a similar function, they are a different kind of outline. Customer profiles are based on current and past customers, while buyer personas are built from various data sources.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

MARCH 17, 2021

Find out exactly who to target in your SEO strategy – Buyer Personas: The Missing Piece of Your SEO Strategy. link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. Furthermore, avoid ranking for technical terms that aren’t familiar to your target audience.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

JULY 9, 2019

Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. ZoomInfo, powered by DiscoverOrg , offers the comprehensive B2B contact database you need to find and engage with high-quality candidates. The post The Cost of a Bad Hire [Infographic] appeared first on ZoomInfo Blog.

Cost 188

Cost Zoominfo Buyer Personas B2B Sales 188

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. Persona Actions and Customer Journey Analytics. link] pic.twitter.com/dLyIYpLOiU — ZoomInfo (@ZoomInfo) November 12, 2020. How Do You Know When To Cross-sell?

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Zoominfo

SEPTEMBER 15, 2020

.” – @BrennerMichael Find more #personalization wisdom here: [link] pic.twitter.com/YPBjoO1KJf — ZoomInfo (@ZoomInfo) September 12, 2018. You have to appeal to multiple personas, who then have to make unanimous decisions in procuring products or services. Define Buyer Groups. What is Buyer Intent Data?

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

APRIL 14, 2019

Steps to Creating Buyer Persona Profiles [Infographic]. For more information about improving your B2B marketing campaigns, contact ZoomInfo today. The post 4 Problems with Marketing Automation [Infographic] appeared first on ZoomInfo Blog. How to Increase Sales Productivity [Infographic].

Marketing Automation Services 174

Marketing Automation Services Marketing Automation Automation Zoominfo 174

Zoominfo

AUGUST 4, 2020

With over 60% of revenue coming from our inbound lead generation efforts alone, ZoomInfo has spent considerable time in the entire lead-to-revenue management process across all marketing sourced channels. At ZoomInfo, we require sales to follow up on all prospects who hit our MQL threshold within 90 seconds of the conversion.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

JUNE 9, 2022

Henry Schuck founded ZoomInfo while still in law school. So he created a fake persona, “Ron Smyth,” to work and close the deal. Avail​​able wherever you listen to podcasts: Apple | Spotify | Website SAM BALTER Before ZoomInfo, what was your first experience in sales? So you can think of it as early ZoomInfo.

Zoominfo 130

Zoominfo Training Enterprise Management Marketing Automation Services 130

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Zoominfo

AUGUST 22, 2022

. “Your company puts out products in the market to solve problems for people — which naturally begets the messaging,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Identify your different value propositions and personas, and use the content you create as a vehicle to deliver those key messages.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130