Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content marketing services like our own primarily consist of: Strategy.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Avitage

SEPTEMBER 27, 2017

They have shifted from a product-based to a persona-based content framework. ” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

FunnelEnvy

DECEMBER 11, 2023

Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging. Before you start brainstorming videos, check in with your marketing basics.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Avitage

SEPTEMBER 27, 2017

They have shifted from a product-based to a persona-based content framework. ” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

LeanData

MARCH 8, 2023

Today we’re pulling back the curtain to show how the LeanData RevOps team deploys one of our go-to-market (GTM) outbound plays we call “Virality 2.0.” What is Customer Virality? Just like a good TikTok video, every tech company wants their product to take off and go viral. Evaluate, Iterate, Repeat Upon launching Virality 2.0,

Marketing Analytics Tools 52

Marketing Analytics Tools Viral Marketing Paid Search Agency Outreach 52

Anyword

APRIL 27, 2023

Anyword now automatically suggests Target Audience personas based on your brief before you generate your copy ! Set Campaign Hashtags Don’t leave your virality to chance. Worse still – what if you’re talking to the wrong audience altogether? You will never have to face this nightmare ever again!

Social Media 98

Social Media Template Media Viral Marketing 98

DiscoverOrg

MARCH 15, 2017

ABE strategy, by definition, aims to include multiple roles and personas in a targeted, ideal account. It went viral within DiscoverOrg and caused a pivot in our go-to-market strategy because of the way the powerful story was re-told across functions. Story is Power in Account-Based Marketing for Three Reasons: 1. Nice up, Zuora.

Account Based Marketing 204

Account Based Marketing Video Marketing Storytelling Paid Search Agency 204

Onalytica B2B

SEPTEMBER 12, 2017

Once you have used this combined method to identify your influencers, much like all marketing, it is very important to segment these into specific personas in order to approach and deal with them in the most effective way. Influencer Persona types. People are choosing sexiness of virality over relevance.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

xiQ

APRIL 3, 2018

Targeting Personas, Geographies and Use Cases. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. This means the target personas we are going after content they love. ABOUT THE AUTHOR. Marc Winitz.

Marketing AI 79

Marketing AI Account Based Marketing B2B Thought Leadership Curation 79

Tomorrow People

OCTOBER 24, 2017

Even without a super high-tech solution, putting lots of thought into personalising content for different buyer personas will bring better engagement and conversion rates. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. What you can learn from them. Taco Bell: Becoming a Broadcaster.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

xiQ

APRIL 3, 2018

Targeting Personas, Geographies and Use Cases. One way we are doing this is by targeting curated content which we categorize as “thought leadership” content that is aligned to specific identified use cases and buyer personas. This means the target personas we are going after content they love. ABOUT THE AUTHOR. Marc Winitz.

Marketing AI 62

Marketing AI Account Based Marketing B2B Thought Leadership Curation 62

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I had no idea it was going to go viral.

Social Media 133

Social Media Work Management Marketing Management Media 133

Hubspot

MAY 18, 2021

You might have a possible viral piece of content on your hands. Do buyer persona research. If you don't have a buyer persona, you might consider creating one. Conducting buyer persona research will mean that you'll interview customers and learn about their preferences.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Tomorrow People

JUNE 7, 2021

A typical marketing campaign is likely to target a key persona who is a senior decision-maker. This ease of use also delivers another key trait of a product-led growth solution: virality. Defining a product-led growth target audience. For example, a colleague invites you to join a conversation on Slack.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Exo B2B

FEBRUARY 28, 2024

A successful customer experience triggers an avalanche of positive effects on the company: Customer referrals: delighted customers go viral, in a good way. Persona) The emergence of ABX (Account Based eXperience) We’re seeing the emergence of ABX (Account Based eXperience) in the B2B sector.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

Sharpspring

FEBRUARY 3, 2022

Many companies create a buyer “persona.” If your target audience comprises several distinct segments, you can create a unique persona for each one. The persona may include any of the following, depending on your industry and offering: Age. Then, reverse-engineer those desires into your persona. Consideration.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

ClickDimensions

FEBRUARY 28, 2023

Using all this data (and the triggers noted) your team can begin to see trends and problems customers within a specific industry or job title encounter, and proactively offer solutions to other customers of a similar persona.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

SmartBug Media

SEPTEMBER 5, 2023

Where AI might struggle to adapt to sudden market changes or jump on viral moments, a human marketer can pivot as needed to seize opportunity. It’s easy to compile high-level personas with basic demographics and call it a day. Of course, this doesn’t mean AI shouldn’t be a part of your marketing machine.

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Sharpspring

NOVEMBER 10, 2022

But keep in mind that your existing team knows your existing customers best, so they will relate to their needs and align their content to their personas much easier than anyone from outside. Building out a persona and reputation within forums and places like Reddit, can create a whole new source of traffic and following. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Stevens & Tate

MARCH 29, 2021

It’s why user-created content has gone viral so often on TikTok and it’s why you’ll have a better chance of going viral on TikTok as well. A level playing field – TikTok’s algorithm is based on identifying content that’s based on each user’s location, preferences, and viewing patterns.

Cost Per Thousand 73

Cost Per Thousand CPM Viral Marketing User-Generated Content 73

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. Finally, simply take a minute to review your customer persona again and remind yourself of their likes and dislikes. Let’s get started. What would they want to see on a platform like TikTok?

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Scoop.it

SEPTEMBER 21, 2023

I recommend gathering visitors’ feedback and building buyer personas so you can better understand your target audience’s goals and pain points. If you see a surge of unsubscribes after sending a curated email, it may be time to refine your buyer personas and create content that resonates with subscribers.

Curation 81

Curation Click Rate Content Open Rate 81

Sprout Social

OCTOBER 25, 2022

Every now and then a viral hot take will try to force hashtagging into an early grave. Take this viral content series from creator Emily Zugay. As you scroll through your social feed, keep an eye out for viral posts that relate to your brand or industry. You never know who could be the best fit for your dream team. emilyzugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Valasys

DECEMBER 12, 2023

In the context of marketing campaigns, efforts can involve creating and portraying brand personas to establish a unique identity that resonates with the target audience. The Gecko represents the brand as friendly and approachable, while the Cavemen add a comedic touch, creating memorable and relatable personas.

Campaigns 40

Campaigns Paid Search Agency Marketing & Strategy Demographics 40

Delivra

FEBRUARY 26, 2021

It took all of a few days for the video to spread across social media platforms, with the term being turned into a viral hashtag. Will our usage of this viral content come from left field? Can we reach out to the creator of the viral content directly and establish a relationship with that person? What brands should know.

Viral Marketing 52

Viral Marketing Opt-out Opt-in Paid Search Agency 52

Content Marketing Institute

AUGUST 7, 2018

How can we make something go viral? How can we make something go viral? How many buyer personas do we need? Adele Revella , CEO and founder, Buyer Persona Institute. How many buyer personas do we need? HANDPICKED RELATED CONTENT: It’s Not About the Tea: How to Make Buyer Personas That Really Satisfy.

Content Marketing 109

Content Marketing Advertising Agencies Work Management Paid Search Agency 109

Hubspot

APRIL 6, 2021

This viral video from HubSpot garnered over 760K views and shows how to take a buzzy topic, like Game of Thrones, and apply it to your brand. Shareable content is also easy to digest – there's a reason why the most viral videos are typically from TikTok and Instagram Reels. They're short and get to the point.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Tony Zambito

AUGUST 3, 2011

This is the fifth and final part of a series of reflective articles on the future of buyer personas in the social age.    In this final reflection, I offer 6 essentials to embedding buyer personas into your organization.     Then a third-party option should be explored. 

Buyer Personas 100

Buyer Personas Organization Viral Marketing Ideal Customer Profiles 100

Tony Zambito

AUGUST 2, 2011

This is the fourth part of a series of reflective articles on the future of buyer personas.    In part 1 through part 3 I focused primarily on misconceptions, what needed to change, and why changes must take place in buyer persona development in the social age.  The Science of Buyer Persona Research.

Buyer Personas 100

Buyer Personas Viral Marketing Ideal Customer Profiles B2B Sales 100

6sense

JULY 22, 2020

“Our strategy is to provide customers access to the broadest network of advertising inventory, and then overlay our patented company identification and AI capabilities to ensure campaigns reach their ideal accounts and personas — and generate the highest possible ROI, “said Viral Bajaria , CTO and Co-Founder of 6sense.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

SmartBug Media

AUGUST 27, 2020

The foundation of referral marketing is harnessing the viral word of mouth—friends telling friends about great products and services they use via social media and email.”. Understand Your Ideal Personas. Now that we understand the difference between the two, let’s dig into strategies and best practices for both.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. Ask yourself all these questions and others to build your buyer personas. This is where knowing your target audience and buyer personas well can make a huge difference and also help you avoid any PR disasters.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

Contently

JANUARY 4, 2017

Having an adviser on the dos and don’ts of Twitter or Facebook is essential, especially when any misstep can instantly go viral. For Carlos Tovar, a 23-year-old who resides in Brooklyn, helping athletes shape their social media personas has become an unusual freelance gig. Yes, those are all separate links.

Social Media 99

Social Media Media Viral Marketing Paid Search Agency 99

Stevens & Tate

JULY 6, 2020

If your buyer personas match the target audience of TikTok, then you may be curious as to how you can use the platform to your advantage. Many of these challenges go viral organically, but businesses have begun creating their own challenges in an effort to engage more users. How Can You Leverage TikTok To Market Your Brand?

Advertisements 60

Advertisements Advertising Marketing & Strategy Buyer Personas 60

Kapost

JUNE 24, 2016

Anyone who has seen “The LEGO Movie” knows that this product is well-suited for filmmaking, and LEGO has carried that over to its digital marketing persona. Lose the viral obsession. Regardless of what video marketing companies might say, there’s no blueprint for creating a viral video campaign. Stop trying so hard to be edgy.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

LeanData

APRIL 6, 2021

The Ops persona is positioned to be the future superstars of GTM strategies. LeanData grows with a customer-first approach to drive virality, being brought into account after account by individual customers who have recognized the value of the solution. Marketing Ops, Sales Ops, etc.) The rise of Ops.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Management Viral Marketing Press 52

Hubspot

JULY 7, 2017

What makes a video viral ? According to Dictionary.com , to go viral means to become “very popular by circulating quickly from person to person, especially through the internet.” So not only have we hand-picked our favorite viral marketing videos below -- we’ve also explained what we believe makes them so effective.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78