Remove persona vendor
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Dr. Martech and Mr. Hype: A Transformational Webinar

chiefmartech

One: much-needed maturing of the martech profession and martech vendor landscape , bringing us greater structure, stability, and discipline. Can these struggling martech personas converge into one coherent webinar? Can these two themes be reconciled? Sign up and find out. I’ll we’ll see you on the 18th.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

In fact, 70% of marketing technology buyers look for content on vendor websites. Buyer Personas. A buyer persona is a semi-fictional representation of an ideal customer, based on data and research. Buyer personas help B2B businesses further understand the needs, pain points, and motivations of their target audience.

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How to Integrate Buyer Personas into Your B2B Marketing

Launch Marketing

Buyer personas drive many aspects of your organization but especially marketing. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Here’s how to integrate buyer personas into your messaging, content and sales efforts for better results. Why is this important?

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

32% note that targeted ads positively influence their view of vendors. Forrester’s 2022 Buyer Insights Essential Research reports encompass factors influencing business and vendor choices, interaction preferences, generational variances, and participation levels throughout the buyer’s journey phases.

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Webinar Best Practices – Down to the Do’s & Don’ts

The Mx Group

So you’re thinking about creating a webinar. Maybe even a series of webinars … awesome! Creating B2B webinars is worth your time and effort. Through our experience, we know there are definitely webinar do’s and don’ts. Follow our webinar best practices below and you’ll be well on your way toward success.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Customers: Who are your target personas? In such sectors tech personas (CTO, CIO, Head of engineering etc) will play more important roles in choosing technology solutions and partners. How this is done: persona research. At Tomorrow People, we conduct extensive persona research to compile a detailed persona matrix.

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5 Expert Tips for Growing Your Webinar Attendance

Convince & Convert

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. highlight to tweet).