Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JANUARY 1, 2011

Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. 2 – Focus on content marketing (content mapped to personas, buyer's journey, vertical, etc) Content marketing is going mainstream in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Sales Engine

JANUARY 25, 2016

Let’s say for example that you sell enterprise software to businesses and because of the large investment, most companies stay with their current vendor least five years before making major changes. That means one in five years, 20%, companies in your space are potentially in the market for new vendor. Especially extreme video.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Everything Technology Marketing

MAY 24, 2010

It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. They educate themselves on the nature of their business problem, possible solution options, available vendors and products.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Hubspot

MARCH 9, 2015

Whether you’re B2B or B2C, you need to have a firm grasp on your audience and buyer personas so you can select the right piece of content for each reader. They want light, vendor-neutral information that will help them identify their specific problem. Users are noticing symptoms and/or they are realizing a problem exists.

Work Management 28

Work Management Webcast Comparison Content 28

Launch Marketing

SEPTEMBER 26, 2018

Webcasts / Webinars. They’re also looking to build confidence in their decision, which is supported by content such as: Vendor/Product comparisons. Generating enough content to cover the stages in the buyer’s journey for each of your personas can be overwhelming. Self-guided demos.

Webinar Metrics 67

Webinar Metrics Marketing & Strategy B2B Work Management 67