How Many B2B Buyer Personas Do You Need?

Marketing Interactions

One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. The average is three to five B2B buyer personas. Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues?

How B2B Buyer Personas Influence Online Marketing Campaigns

KoMarketing Associates

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. What Are B2B Buyer Personas? How do they go about researching new solutions and vendor capabilities?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Hubspot

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Why exactly are buyer personas so important to your business?

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). It's important to recognize that many of the Execution vendors will report only results of their own messages.

Vendor 120

How to create B2B and B2C Personas and Map Content to the Buyer Journey

RockContent

“ Developing buyer personas ” is what marketers call the process of figuring that out. But I’d argue that developing buyer personas is just one part of the Content Marketing equation — you need to research how your audience consumes content, as well.

Use B2B Buyer Persona Types for Ease and Effectiveness

Marketing Interactions

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. Building actionable personas takes a fair bit of time and effort. And along with that, so is your persona project. Mini Buyer Persona.

What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

At its very basic level, a “persona” is a character. Personas in the world of music refer to an artist assuming a role that matches the music they sing (think Ziggy Stardust adopted by David Bowie). In psychology, a persona can refer to the mask or appearance one presents to the world.

Buyer Persona Basics

Marketing Action

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings.

The Content-Ready Buyer Persona

Marketing Insider Group

Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. What’s more, 75% of buyers believe vendors give them too much material to sort through, 62% of which is considered useless (Forrester).

B2B Buyer Personas: How to Create Them for Every Budget

Unbound B2B

A B2B buyer persona is a construct that represents your perfect customer, developed by observations from market analysis and data collected from your existing client base. Where to Start When Creating Strong Buyer Personas. Utilizing Buyer Personas to Optimize Marketing Efforts.

ABM Vendor Guide: State-Based Flows to Orchestrate Account Treatments

Customer Experience Matrix

Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. The Guide states: Vendors in this category can automatically send different messages to the same contact in response to behaviors or data changes. That was not part of many older marketing automation systems, although several vendors have now retrofitted their products to support to some degree. _ * via its Predictive Campaign integration with Eloqua.

Vendor 120

How Buyer Personas Can Improve Your B2B Lead Generation Aim

The Forward Observer

With properly researched buyer personas you can make sure your content is always on target. In fact, studies show that in B2B sales, buyers are 60% to 90% through their purchase research before they first contact a vendor. What Are Buyer Personas?

Buyer Persona Basics

Marketing Action

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). to build personas by analyzing a sample of your existing customers.

If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. So How Do You Build a Better Buyer Persona?

20 Questions to Ask When Creating Buyer Personas [Free Template]

Hubspot

Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. Download our free buyer persona template here to learn how to create buyer personas for your business. Which metric(s) is your persona responsible for?

How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

Finding the best marketing automation vendor for your business can be a difficult proposition. Here’s how his vendor evaluation resulted in a partnership with Act-On Software, an integrated suite of marketing automation tools and resources.

If Your Leads Stink, Time to Update Your Buyer Personas

Sales Engine

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. So How Do You Build a Better Buyer Persona?

How content intelligence will change content marketing forever, part 1

Biznology

Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. I’m sure any of you who have spent time on this site appreciate the vital role content plays in building digital relationships.

Vendor 121

5 Expert Questions to Ask Your ABM Vendor

Rollworks

Before you commit to a long-term ABM strategy, ask your ABM vendor these questions. If your ABM vendor doesn’t provide you with reporting at both the account level and contact level, walk away now. Persona targeting.

Buyer Personas: The Missing Piece of Your SEO Strategy

Zoominfo

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? Buyer personas are created using quantitative analysis, market research, anecdotal observations, and many other data sources.

3 Steps to Applying Your Personas to Segmentation

Marketo

You have spent months creating your list of personas. How do you actually humanize these personas, find them in the marketplace, and target them appropriately? The answer lies in using technology to create segments, and tailor your marketing to each persona by assigning it a segment.

Should your B2B Marketing Plan Include Company Personas?

Cintell

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. What are the benefits of company personas?

The 10 Rules for Creating a Buyer Persona: Rule 2

Tony Zambito

If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors.    Hence the next rule ( see the first rule ): Rule 2: Don’t Confuse a Buyer Persona with a Customer Profile. Image by Trinity via Flickr.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. The Problem with B2B Buyer Personas.

2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. The MarTech landscape is vast and growing.

Make chatbot-ready videos for account-based marketing

Biznology

Looking at the “Flipped Funnel” model shown here, imagine you’re a technology vendor and the buyer you’re trying to extend your reach to has a job title like “network operations manager.” Short and to the point, like an SMS message, and persona-based.

What’s the Difference Between a Persona Score and a Predictive Score?

Leadspace

The two most common ways to score your database are via persona and/or predictive score. Related: 5 Crucial Considerations When Choosing a B2B Predictive Scoring Vendor. Watch — How Leadspace predictive scoring works: Persona Scoring.

A Nurture Strategy for Content Syndication Leads

The Point

Note: it is not sufficient to simply dump these leads into your regular nurture stream, even one that’s persona- or product-specific.

CPL 148

How Buyer Personas Should Be Incorporated into Your B2B Marketing Strategy

Hinge Marketing

Consider buyer personas. When used properly, these personas can help us define and internalize the customers we want to attract—helping us craft our products and strategies to fit their needs. Here’s How to Create a Buyer Persona: 1. Vendor Interactions.

What Does a Great Buyer Persona Look Like? Dissecting 3 Real-Life Examples

Hubspot

Take buyer personas, for instance. We spoke with three of our customers to see if they''d share their personas with the world -- and they said yes. Below, we''ve shared their personas, and dissected why their examples are great. Inside Visual Creatives'' Buyer Persona.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

As much as 80% say, “Vendors give me too much material to sort through”. These mirror my own findings in conducting qualitative buyer persona research interviews directly with buyers the past two years. Use Buyer Personas To Understand How To Help Buyers Achieve Their Goals.

10 Questions to Consider When Creating Your B2B Buyer Persona

B2B Marketing Insights - WE

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. Getting started with developing a buyer persona for your supply chain marketing can be difficult. Creating a persona that’s helpful requires a fair amount of solid research. Putting Your Buyer Persona to Use.

Best Practices for Buyer Personas, Influencer Marketing, and Demand Generation in 2020: Key Takeaways from the Digital Branding Summit

Webbiquity

Buyer Personas: Your Fuel for Driving Engagement That Creates Demand. Among other key points from Ardath’s presentation: A persona is a composite sketch, so don’t worry about getting too detailed. Only create as many personas as you have the resources to address.

Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]

Hubspot

To recap Kim Goodwin in Designing for the Digital Age , "personas are archetypes that describe the various goals and observed behavior patterns among your potential users and customers." Okay, so personas are a really important part of your business. What keeps your persona up at night?

Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.  Using Context for Social Buyer Persona Strategy (customerthink.com). Image via Wikipedia.

How To Build A Community of Brand Advocates

Influitive

I didn’t go straight to a store or the vendor’s website to buy these products. B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. Instead, I decided to purchase.