A Lack of Customer Advocacy Could Make B2B Buyers Walk Away

Marketing Interactions

I was interviewing a client’s customer a few days ago for a persona project and something he said made me stop and think. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors.

B2B vs. B2C: How Content Marketing Changes by Target Audience


They've generated 400% more leads within their target audience using LinkedIn Sponsored Updates than lead generation efforts on other platforms. Developing buyer personas is helpful to this process.

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The Future of Higher Education Marketing: 3 Major Trends Seen at Salesforce’s 2019 Summit

Content Standard

Even as I’m writing this, my email inbox is pinging with notifications from vendors I visited and salespeople I spoke to briefly.

Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)


So what does the movie Back to the Future have to do with demand generation? . Demand generation strategies and teen dramas both want the same thing; to help you to stand out from the crowd and be noticed for who you are and the value you provide. . What is demand generation? .

43 Execs Explain How Millennials Impact B2B Buying Committees


. Today’s buying committees are diverse; Millennials are already taking their seats among Generation X and Baby Boomers at the buying table, making navigating the already complicated buying environment even harder thanks to their different preferences. .

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Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. This will let marketers provide the most relevant content, when and where a user needs it.