PureB2B

APRIL 26, 2022

58% of businesses currently purchase technology from at least 7 different vendors. Businesses today have a multitude of requirements for B2B technology and are willing to purchase from multiple vendors to solve them. 47% of tech buyers spend 3-4 months researching a solution before even speaking to a vendor. Think again!

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

SmartBug Media

MAY 30, 2023

You're likely to get a wide variety of conversion rate optimization statistics depending on your industry, traffic source, and a dozen other factors. Speak to your buyer personas. I learned a tough marketing lesson a few years ago when I was a vendor at an artisan craft fair that boasted 150,000 attendees over one weekend.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Heinz Marketing

AUGUST 20, 2021

Can they segment their database into buyer persona groups? Dun and Bradstreet published its “ 7th Annual B2B Marketing Data Report ,” and statistics showed 100% of the B2B companies that increased their investment in data quality saw overall performance gains. There are many vendors out there for list building and data enrichment.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Marketing Insider Group

NOVEMBER 18, 2020

Create graphs and charts to illustrate data and statistics. Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition. Customize your images for added relevance and branding. What about the buyer?

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. But if you’re not, here’s a quick rundown.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

LeanData

DECEMBER 15, 2022

You can segment sales plays by industry, company size, buyer persona, or solution — whatever makes the most sense for your business. . Your team will need a profile of the play, the insights to share with a particular buyer persona, and potentially common objections or roadblocks. Be a Frictionless Vendor.

Efficiency 78

Efficiency Work Management Marketing Management Lead Ranking 78

Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? According to the most basic definition, a buyer persona is a profile of your ideal buyer.

Buyer Personas 100

Buyer Personas Paid Search Agency Companies B2B 100

Seismic

AUGUST 31, 2020

You’ve heard the statistics: 62% of B2B buyers say they can finalize their selection criteria or vendor list based on content alone[ 2 ] 70% of the buyer’s journey is completed before a buyer ever reaches out to sales [ 3 ] 74 percent of B2B buyers do at least half their research online before making an offline purchase.[

Top of Funnel 116

Top of Funnel Content Buyer's Journey B2B Sales 116

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Circle Studio

NOVEMBER 23, 2021

A recent study from Salesforce found that 66% of B2B buyers expect vendors to personalize engagement to their needs. As previously mentioned, B2B buyers are now expecting B2C experiences and that is exactly what this statistic is alluding to. Moving beyond buyer personas.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

NuSpark Consulting

JUNE 2, 2016

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Many companies create personas, and not one itsy-bitsy thing changes. But here’s what happens.

Buyer Personas 100

Buyer Personas Conversion Buying Cycle B2B 100

Zoominfo

AUGUST 16, 2018

While these statistics prove its worth, many B2B marketers are still hesitant to implement a formal lead nurturing strategy. Lead scoring will differ from company to company, but focus on these four main criteria to decide which leads are ready to buy and which aren’t: Lead fit: how well a prospect matches your brand’s ideal buyer persona.

Lead Nurturing 100

Lead Nurturing Lead Ranking Sales Management Lead Scoring 100

Biznology

SEPTEMBER 30, 2015

It found a nearly total disconnect between the issues that matter to buyers and the messages vendors put in the marketplace. On four of the top five themes that buyers said were most important to them, the amount of content marketers were delivering was deemed “not statistically significant.”. Hopefully, they aren’t doing so anymore.

Forrester 80

Forrester Content Trade Show Opinions 80

Mereo

JANUARY 6, 2022

We have watched the data and statistics shaping this year’s realities. In the Sales Mastery 2021 Buyer Preferences Study , 44% of buyers indicate turning to vendors they have a past relationship with to uncover business solutions, while 27% will visit websites and just 22% will engage vendor salespeople.

B2B 45

B2B Buyer's Journey Buyer Personas B2B Sales 45

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. They have built personas and conducted market research.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ViewPoint

MARCH 22, 2011

buying experience post, I searched for solutions, interacted with various web sites and engaged with some of the vendor reps, by email or phone. To most of the vendors that I engaged with, I was just another not-very-valuable small business buyer. Speaking of personas, it's a powerful technique to get inside the mind of prospects.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Management 120

Zoominfo

OCTOBER 21, 2021

Buyer Personas : The average size of a B2B purchasing committee is quickly approaching double digits. Deeper company org charts and intelligence You may have done top of funnel outreach to various buyer personas at the outset of the qualification process. Needless to say, while accounts buy, ultimately, people decide.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Atomic Reach

JANUARY 2, 2022

When's the last time you bought something simply because the vendor logically communicated the value proposition? Emotional Marketing is the deliberate use of language, offers, imagery, and other strategies at your disposal to evoke a specific feeling in your target audience (Buyer's Persona). What Is Emotional Marketing?

CAN-SPAM 52

CAN-SPAM Buyer Personas Buyer's Journey Trigger Marketing 52

PureB2B

MAY 30, 2022

B2B data lists that lack firmographics and decisionmaker information, meanwhile, leave you unable to target marketing efforts toward specific buyer personas or pain points. You want firmographics, buyer persona information, and multiple forms of contact. A quality data list will make everything easier for your B2B marketing team.

B2B Marketing 62

B2B Marketing Work Management Marketing Management Ad brokers 62

Valasys

JUNE 26, 2019

It is a free tool that equips B2B marketers to unveil the statistics related to content consumption, not only on their primary website but across omnichannel. The marketers are asked to enter the details about their target audience (the persona they want to target). The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

SnapApp

DECEMBER 20, 2018

Think Beyond Personas (B2B customers are B2C customers, too). Don’t get us wrong – personas are an effective way to better understand your audience. But taken too far, personas can blind us to the individual needs of our customers and prospects. But don’t get too caught up in your persona definitions. And it should.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Valasys

SEPTEMBER 21, 2021

They fuel your lead generation endeavors by the contact data of your target persona. Let it be known if you need data: That covers your targeted prospects and customers so you could create an ideal customer profile or buyer persona. Often the greatest B2B data providers in the market are empowered with the best-in-class Martech tools.

B2B Sales 52

B2B Sales B2B Marketing Ideal Customer Profiles Advertising Agencies 52

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. What is Intent Data? Ad hoc prospecting.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Convince & Convert

FEBRUARY 1, 2016

Using predictive analysis, big data offers the numbers to back up the personas and audiences for the content you’re publishing. Knowing Your Personas. Persona mapping, or empathy mapping, is a strategic way for brands to gather intel on their customers, so that they can better communicate with each persona specifically.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

LeanData

DECEMBER 20, 2022

In fact, 83% of the buying journey is happening before people even engage with a vendor. There are all kinds of statistics proving that the faster you respond to a lead, the more likely you will convert them into a paying customer. Breakdown #1 Prioritization & Focus. So, once a buyer makes contact, the clock is ticking.

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

Content4Demand

SEPTEMBER 24, 2021

A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Hinge Marketing

JUNE 12, 2019

Personalize and customize content and communications to specific buyer personas to build relationship and trust. Let me lay out a few statistics for your consideration. In future articles I will go deeper into sales enablement tools, sales enablement best practices, and sales enablement vendor selection.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Heinz Marketing

FEBRUARY 13, 2023

.” And that tells us that thought leadership, it’s not just about brand awareness, it’s not just about sentiment, it’s about actual hard impact with those business decision makers getting a deal when you’re a vendor. One cautionary note is, we also hear from them when thought leadership’s not good.

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Terms and Conditions 99

seo.co

MAY 11, 2021

Accounts with advertising vendors. The Bureau of Labor and Statistics. If you’re looking for more detailed and subjective insights (rather than just raw statistics), you’ll have to go where your market spends time online. Create Ideal Customer Personas. Good sources of private data include: Google Analytics.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Marketing Insider Group

AUGUST 30, 2019

Create graphs and charts to illustrate data and statistics. Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition. Customize your images for added relevance and branding. What about the buyer?

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

B2B Marketing Insights - WE

MAY 3, 2018

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. Creating a persona that’s helpful requires a fair amount of solid research.

Buyer Personas 40

Buyer Personas B2B Ideal Customer Profiles B2B Sales 40

ClearVoice

APRIL 10, 2023

B2B Audience Information Whether you’re building B2B buyer personas or just staying up to date, get to know the state of your buyers with these statistics. Content Marketing ROI Statistics Is content marketing still worth it? 52% of buyers are more inclined to purchase from vendors after reading their content.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

LeadSloth

NOVEMBER 16, 2010

An email marketing vendor found out that people searching for "newsletters" are less sophisticated than those who search for "email software" That's useful info to fine-tune your nurturing programs. Segmentation on Lead Source and Search Keywords. Pipeline Nurturing. Often, the content of the email is kept short.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

PureB2B

MAY 30, 2022

It’s the means of analysing statistical data, produced by a population or group, based on their ownership and usage of technology. This holds true if you are a business reliant on accurate prospecting data to drive your marketing, an established brand looking to identify niche personas, or a startup yet to make your first sale.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Aberdeen

OCTOBER 19, 2022

He shared several statistics that align with Aberdeen’s research on adoption of AI and automation capabilities for unattended service, but it was also important that he acknowledged that this new era doesn’t mean the end of agents. This is a question I hear often in vendor events in the CX world.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contacts 52

Navigate the Channel

AUGUST 24, 2023

Although part of the preference is in reaction to being forced online during the pandemic, the statistics support the growth of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment.

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Albacross

MARCH 12, 2019

Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. how your B2B target persona interacts with other vendors – this is important since it helps you offer the right buying experience to them. Industry.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76