ClearVoice

OCTOBER 11, 2021

Stop forgetting to be clear about personas. You know who this piece of content is for, but are you remembering to clarify that persona each time you work with your content creator? When working with a new content creator, send them all of your buyer persona details so they understand the audience this content will be speaking to.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

ClearVoice

SEPTEMBER 17, 2020

Say to your SME: “You recently mentioned that we’re missing content around this topic. New writers should have clear brand guidelines and messaging foundations, like personas and brand statements. The persona doc is solid, but I think sharing these real-world challenges will help the writer nail this one.”.

Process 110

Process Marketing Budget Creation SME Content 110

Content4Demand

JANUARY 15, 2021

Which personas are these assets targeting? How many assets do you have for each target persona in each stage of the buyer’s journey? Consider any new personas or industries your sales and marketing team wants to target. Reversion usable assets for different personas, buying stages, different vertical markets.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Marketing Interactions

OCTOBER 5, 2022

If not, have you built those personas? Host a lunch and learn and invite execs or the appropriate personas from other departments/divisions with similar objectives to join a peer discussion about what’s working. (Economic, Functional, Experiential, Symbolic) How can you help them gain more value? Who you’re talking to may be different.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Integrated B2B

JULY 28, 2020

Tone of voice, search engine optimization (SEO), buyer personas and the buyer journey are just some of the considerations when copywriters write. Many copywriters are “ghostwriters” for subject matter experts (SMEs) across a vast range of industries. Need a fresh-eye? Copywriters possess skills in editing and proofreading.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Content4Demand

APRIL 2, 2019

When Content4Demand conducts your audit, we assess each asset for its relevance to the target audience, alignment to personas and buyer’s journey stages and much more. Content4Demand embeds SME interviews into our content creation framework, so all critical parties have a say in the direction of the piece or campaign.

Paid Search Agency 85

Paid Search Agency Marketing Agencies 1 Advertising Agencies Ad Agencies 85

Tony Zambito

MARCH 18, 2012

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years.

SMB 100

SMB Enterprise Management SME Work Management 100

DivvyHQ

FEBRUARY 26, 2016

When you’ve combined such exercises as persona development, internal SME discussions, and regular conversations with customers and their pain points, your content focus should be crystal clear, and those ongoing conversations should always provide new fodder for ideas.

SME 40

SME High Quality Lead Content Act-On 40

Content4Demand

DECEMBER 11, 2020

Few items in the B2B marketer’s tool kits are as helpful as accurate buyer personas and messaging maps. It may be worth your while to conduct new persona research to understand what they need from you now. Go-To Sources for Persona Data. Accurate personas are critical to successful buyer-centric marketing.

Research 98

Research Paid Search Agency Buyer Personas SME 98

Martech

MARCH 18, 2024

Use your content to create more Tailoring content to suit personas involved in the B2B purchasing process is quickly becoming the norm. Yet, most marketing teams will put significant amounts of effort toward creating unique content based on the input and direction of a few (if you’re lucky) internal SMEs. Generative AI.

Marketing AI 122

Marketing AI Allocation Marketing & Strategy SME 122

Directive Agency

SEPTEMBER 3, 2019

There are other channels where you can publish content, but these areas are where the majority of your targeted customers and buyer personas will be. Establish yourself as a subject matter expert (SME)? Create Buyer Personas. Here is an example of an aligned buyer persona in the construction industry. Set Specific Goals.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ClearVoice

JULY 13, 2022

Let’s take a look at one of the most coveted shopper personas today — the millennial — to see how you can more effectively anticipate their needs with your product or service. Create an SME video series. How did this technological boom affect these shoppers now? What is millennial marketing? They may not come back.).

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Zoominfo

JULY 28, 2020

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. For instance, our product marketing team is segmented into distinct personas (sales, marketing, operations) and by our packaging (ZoomInfo platform, applications, etc).

Enterprise Management 246

Enterprise Management Paid Search Agency Work Management Marketing Management 246

Heinz Marketing

APRIL 4, 2022

We bring a Keyfactor SME, of course, and our executives so it’s more peer to peer, but no presentations, no product pitches. And then once we understand that buying committee, from a campaign perspective, we have different touch-points and offerings per persona. It’s going to take me a day. It takes about 45 minutes.

Top of Funnel 97

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 97

Content Standard

MAY 19, 2021

Target content to specific buyer personas and stages of the customer journey. Create consistent messaging across different pieces of content targeted to the same personas and pain points. It’s vital to: Exhaustively understand your customers’ pain points. Account for SEO and other optimizations that support content success.

Work Management 141

Work Management Marketing Management SME Content Marketing 141

Zoominfo

OCTOBER 5, 2021

These days, the marketing team is able to operate at a much broader capacity, and to do so, we’ve hired more subject matter expertise (SME) within specific focus areas. For instance, our product marketing team is segmented into distinct personas (sales, marketing, operations) and by our packaging (ZoomInfo platform, applications, etc).

Enterprise Management 130

Enterprise Management Paid Search Agency Work Management Marketing Management 130

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

DivvyHQ

JANUARY 9, 2023

Are you struggling with content marketing? You're not alone. Most teams find it challenging to consistently produce content that resonates with multiple audiences, while also demonstrating the ROI of their efforts. And these issues are just the tip of the iceburg!

Content Marketing 112

Content Marketing Content ROI Paid Search Agency 112

SmartBug Media

APRIL 12, 2019

Here are six of my go-to tips: Tip 1: Do an SME Interview. If you’re writing technical content and the blog topic stumps you, start by talking to a subject matter expert (SME) who knows your industry inside and out. Slowly but surely, you’ll become the SME! This is where your marketing team’s persona research will come in handy.

SME 80

SME Paper Content Copywriting 80

Marketing Insider Group

JUNE 24, 2020

I say “typically” because in some instances an internal SME is better equipped to work with an agency. These four teams have a shared purpose — persona, product, or business unit — and thus need to have a shared vision and backlog. In those cases the team lead may pass this particular duty off to an individual contributor.

Planning 303

Planning Paid Search Agency Enterprise Management Work Management 303

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 117

Guidelines Content Marketing Marketing Management Planning 117

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 132

Content Marketing Content Fulfillment Planning 132

SmartBug Media

JULY 16, 2019

Thoroughly understanding your buyer personas and which persona is targeted with each piece of content will drive how technical you get. Inevitably, you will need to conduct some research and maybe even seek out the help of SMEs within your organization. Understand the Product. Transitional words (e.g.,

Creativity 65

Creativity SME Thought Leadership Buyer Personas 65

DivvyHQ

NOVEMBER 25, 2020

We've talked a lot recently about the importance of creating content for each stage of the buyer's journey. Now it's time to turn our attention to one of the hardest stages: bottom-of-the-funnel. Why is it hard? What types of content work best? Check out our 5 tips to help you close more deals with BoFU content.

Top of Funnel 111

Top of Funnel Tips Buyer's Journey Content 111

Vidyard

DECEMBER 28, 2017

ABVs should be based on persona, so while you’re sending the same video to multiple prospects, your messaging will always resonate: The idea is to create one single screen share and send the video at-scale, using video analytics to hone in on the leads that are most engaged. Check out this example of an Account Base Video (ABV).

Sales Cycle 109

Sales Cycle Video Marketing Lead Ranking Marketing Proposals 109

Rev

OCTOBER 4, 2023

How to know what type of content will help create demand for your offer What kind of content will help you create demand for your product or service depends on your buyer personas. How do you learn to understand your buyer personas or ideal customers so well that your content creates strong demand from high-quality leads?

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

DivvyHQ

FEBRUARY 27, 2020

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, workflows) to ensure process efficiency and content quality.

Guidelines 52

Guidelines Content Marketing Marketing Management Planning 52

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 52

Content Marketing Content Fulfillment Planning 52

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 52

Content Marketing Content Fulfillment Planning 52

Content4Demand

DECEMBER 4, 2018

There would be no time for SME calls, so we had to work with previously vetted and published content. Content hubs are great for binging, but what if you want to create more targeted content for personas? Short-Order Content. Serve Everyone’s Favorites.

SME 71

SME Content Webinar Metrics Buyer's Journey 71

Tony Zambito

MARCH 30, 2012

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. .

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Content Standard

AUGUST 9, 2023

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. Tap into outside SMEs to fuel even more SEO gains.

Marketing AI 91

Marketing AI Lead Ranking Generation Brand Identity 91

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106

DivvyHQ

NOVEMBER 30, 2022

Don't overlook the importance of thought leadership content - it can be a game-changer for your brand authority. Check out our latest article from guest contributor Chris Norton on how to create thought leadership content that will resonate with your audience, build trust, and leave a lasting impression.

Thought Leadership 96

Thought Leadership Brand Identity Branding Content 96

Ambal's Amusings

SEPTEMBER 3, 2009

That means going back to the basics and developing buyer personas. In other situations, writers produce a very basic, generic outline that does not provide a sufficient level of detail and fails to adequately organize verbal or unstructured Subject Matter Expert (SME) data. As a result, they fail to connect with readers.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100