What Role Should Marketing Play in a Product-First SaaS Company?
JANUARY 21, 2019
Build Personas to Make Sales More Efficient. One of the first marketing exercises a product-first SaaS company should engage in is the creation of personas. A buyer persona (also called marketing persona) is a representation of your target customer. That one customer review can be used on your website, in email signatures , on relevant social media channels, and even in lead nurture campaigns. Would you rather listen to this blog instead of reading it?