PureB2B

JUNE 9, 2022

Too often, content syndication programs are plagued with poor-performing leads due to the vendor not truly addressing the challenge at hand. Not all marketing campaigns are created equal, and content syndication can, and should, be formatted to fit your specific demand gen criteria, as well as your buyer persona and customer profile.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

Marketing Insider Group

FEBRUARY 1, 2021

To holistically capture buyer intent data, you should study prospects at each stage of the buyer’s journey, trace customer touch points, and use third-party vendors. Use Third-Party Vendors. Segmentation and lead qualification highly increase your chances of converting leads into customers. Lead Generation.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

ClickDimensions

MARCH 14, 2023

The Benefits of Marketing Automation for Manufacturing Automated Lead Nurturing List Segmentation (Personalization) Lead Generation Follow ups Improved Internal Processes What is Marketing Automation? Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Consequently, B2B marketing and sales strategies must be carefully divided into measurable, manageable, and quantifiable segments that span several months.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. Look at the company’s reach into your specific buyer persona. How, where, and why do I begin this research?

Vendors 110

Vendors Research Top of Funnel Tips 110

PureB2B

MAY 10, 2022

However, as you look to incorporate this solution into your marketing campaign rotation, it’s important to keep an eye out for some of the more successful practices content syndication vendors use to ensure you’re getting a quality return on your content investment. What to Look for in a Content Syndication Vendor. High Quality Data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. a case study, additional zero-touch tactics/assets, etc.)

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Heinz Marketing

AUGUST 20, 2021

Can they segment their database into buyer persona groups? A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. In addition, that same study found “decision makers identify access to high-quality data as the No.1 Get rid of them!

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Vision Edge Marketing

OCTOBER 13, 2020

In fact, a study by FocusVision found that two-thirds (65%) of B2B buyers cite vendor websites as one of their most highly influential content types. If your website revamp has you getting ahead of strategy, competitive analysis, customer journey mapping, message and persona development, you’re downstream is in front of your upstream.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. ABM doesn’t care about the thousands of followers you gained on Twitter. Create Visual Content. What about the buyer?

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

OCTOBER 30, 2023

Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization. Despite what some martech vendors might promise, there are no shortcuts or magic buttons for crafting tailored customer experiences. Consumers now demand tailored brand interactions. The result?

Personalization 122

Personalization Practices Allocation Enterprise Management 122

DealSignal

MARCH 2, 2024

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks, and downloads of resources such as e-books, whitepapers, and case studies. Intent Data Use Cases 1.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Let’s get into it!

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

ANNUITAS

DECEMBER 20, 2018

In 2019 and beyond, increased adoption of AI technologies will move marketers away from simplistic data segmentation tactics toward a more granular approach to data splicing in the name of hyper-personalization. If you know your personas could use a makeover, head over to our blog post on creating actionable personas.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. .”

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Zoominfo

AUGUST 16, 2018

One recent study found companies that excel at lead nurturing generate 50% more sales-ready leads, at a 33% lower cost; while another study stated that nurtured leads make 47% larger purchases ( source ). Segment your contacts. After lead scoring, it’s time to segment your contacts. Did they download a piece of content?

Lead Nurturing 100

Lead Nurturing Lead Ranking Sales Management Lead Scoring 100

Cintell

MARCH 14, 2016

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. What are the benefits of company personas?

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Martech

MAY 4, 2022

” Cerretani recommended that ABM marketers focus on creating top-of-funnel content that aligns with their persona and industry research. They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. Click here to download!

Account Based Marketing 109

Account Based Marketing ABM Webinar Metrics Effectiveness 109

Content Standard

JUNE 27, 2023

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. And it isn’t surprising since one in three U.S.

Work Management 91

Work Management Marketing Management Differentiation Education 91

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. Look at the company’s reach into your specific buyer persona. How, where, and why do I begin this research?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. Look at the company’s reach into your specific buyer persona. How, where, and why do I begin this research?

Vendors 62

Vendors Research Top of Funnel Tips 62

6sense

DECEMBER 16, 2021

Swap images that might resonate better with specific industries or personas . Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). Improving conversion rates and lead quality. Or you can do both.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Martech

JULY 7, 2022

The resulting grid captures four MOps archetypes or “personas.” IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management. They do this while also overseeing targeting of customer and prospect segments. conducted by chiefmartec.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Advertising Agencies 90

Strategic-IC

MAY 7, 2019

There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey. Keep Your Personas Top Of Mind. Your buyer personas are generalised, fictional representations of your ideal customers. Image courtesy of HubSpot.

Top of Funnel 84

Top of Funnel Webinar Metrics Marketing & Strategy Content 84

DemandBase

MARCH 30, 2020

If you’ve ever studied Economics 101 you’ll probably remember Adam Smith’s analogy of how many inputs and different skill sets went into the optimal production of a simple 18th-century pin. That’s why businesses partner with agencies, vendors, consultants, etc. Does anyone remember the story of the pin factory?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

SalesIntel

AUGUST 23, 2021

As an acknowledgment of this data-driven phenomenon, technographics aim to segment technology at a granular level into several parameters. How to create a targeted segment using technographics? You can study the tech stack of your prospect as a way of understanding their weaknesses, challenges, and opportunities.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

ANNUITAS

OCTOBER 8, 2015

In this years study 59% of the respondents stated that they run approximately one campaign per month, with almost half running 15 campaigns per year. While this is an indication that marketers are increasing their activity, the data that follows in the study does not show that marketers are necessarily increasing the value of their campaigns.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Follow along with this guide and download these persona templates to simplify this process. Marketing Margie.

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Engagio

NOVEMBER 14, 2023

The most recent annual ABM Benchmark Study from Momentum ITSMA and the ABM Leadership Alliance found that ABM remains the leading priority for B2B marketers and that firms are increasingly allocating budget to ABM initiatives. and/or its affiliates in the U.S. and/or its affiliates and are used herein with permission. All rights reserved.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Marketing Insider Group

AUGUST 4, 2015

One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. Putting off Buyer Personas. Interestingly, the study found that 31% of respondents don’t have buyer personas in place today – but plan to build them in coming year to help boost the effectiveness of their demand gen efforts.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. Intent Data Use Cases. Ad hoc prospecting.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

PathFactory

OCTOBER 12, 2022

Find out what data you have on this group /segment/personas. People think of content as blogs, whitepapers, or case studies, but it can also include SMS (text messa ges) or in product pop-ups — get creative with the ways you communicate with your buyers because that will help you stand out. .

Top of Funnel 59

Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

Zoominfo

OCTOBER 21, 2021

Access to sales intelligence will inherently categorize business dependencies, pain points, and ultimately help establish segments. The micro-segment inside a TAM represent prospective buyers that are likely to hold the high Customer Lifetime Value (CLV ). Case studies: Show, don’t tell! How they can use the product/service?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Only B2B

FEBRUARY 6, 2018

Meaning, it is proactive in looking for people who match buyer persona but may not be looking to buy. A study found out that 60 percent of C-suite in IT have considered switching to a new vendor after a cold call. For example, email blast. So, instead of waiting for them to come to you, you go to them “strategically”.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Scoop.it

OCTOBER 29, 2019

According to Forrester , 62% of buyers prefer to finalize their list of vendors or even decide on a solution based solely on digital content they consume. Many marketers think all salespeople have to do is grab white papers, eBooks, recorded webinars, case studies, videos and more from the existing content hub. 1: Market Segment.

Top of Funnel 53

Top of Funnel Buyer Personas Content B2B Thought Leadership 53

DealSignal

NOVEMBER 1, 2022

The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? The Ultimate Checklist: Questions to Ask B2B Data Vendors. Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors. Comparing vendors on a third-party review website. GET THE CHECKLIST.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52