The Ultimate Guide to Creating and Using a Sales Playbook
Hubspot
JANUARY 3, 2018
A sales playbook is a document outlining your sales process; buyer personas; call scripts and agendas; sample emails; discovery, qualification, demo, and negotiation questions; proposal guidelines; and/or competitive intelligence guidelines. Buyer personas (a.k.a. What is a sales playbook? Bring in subject matter experts as well.
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