Cintell

DECEMBER 20, 2018

As a part of this partnership Cintell allows its customers to enhance CRM and Marketing Automation Programs with high quality Contact & Company data and increase their sales and marketing ROI. Its core mission is data quality, which it addresses using a variety of techniques and vendors. The company aggregates U.S.

High Quality Lead 107

High Quality Lead Marketing Automation Services Aggregators Curation 107

Martech

JUNE 3, 2022

It showcases an upcoming virtual event in the signature portion, helping sales better connect with accounts via email marketing. Account engagement, win rate, average deal size, and ROI increase after implementing account-based marketing, according to a recent Forrester/SiriusDecisions survey. Source: Auseh Britt. Why we care.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 109

Salesforce Marketing Cloud

OCTOBER 10, 2023

With a clear sales cycle in place, however, this engagement looks a little different: The same rep reaches out to a prospect on LinkedIn who fits the company’s buyer persona. To guide your research, define your ideal customer (also known as a buyer persona ). It should also show a clear return on investment (ROI).

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? Any data vendor’s offer represents a delicate balancing act between their database’s breadth and depth – that is to say, its size and comprehensiveness. Does this problem sound familiar?

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

SmartBug Media

OCTOBER 9, 2019

Step 1: Make Sure Your Personas Are Your Top Priority. Whether you’re auditing specific conversion paths, or reviewing the full scope of your lead generation strategy, understanding your personas is critical to your success. Your personas are not trophies sitting on a shelf to be admired. Consider a Persona Refresh.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Terminus

DECEMBER 24, 2019

This acquisition goes beyond bringing an additional engagement channel (employee signatures) into the Terminus platform. Along with our Sigstr news, this makes Terminus the only account-based marketing platform to deliver fit, intent, relationship, and engagement data from a single vendor. Better, Deeper Engagement Channels.

Account Based Marketing 49

Account Based Marketing Bombora Lead Ranking Class 49

B2B Digital Marketer

AUGUST 17, 2020

And I think we’re going to tap into a little bit here, but we’re going to give this discussion, you know, a Jew, a really clear focus on how we can impact the BTBY digital marketers life, uh, and overall ROI and impact on the business. I want to know more about, uh, you know, we have sales and marketing personas.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52