Valasys

JUNE 18, 2019

Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history. Geofencing Campaigns On Facebook: Engaging audiences on Facebook, using Geotargeting helps marketers generate a greater Return on Marketing Investment (ROMI).

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JULY 26, 2019

Market Segmentation : The market segmentation with the help of NAICS or SIC code helps the marketers in deducing which industries entail the major chunk of personas that a company wishes to target. Identifying the potential new Markets : The first two digits of NAICS or SIC code is an industry title.

API 40

API SIC Paid Search Agency Optimization 40

Valasys

OCTOBER 14, 2019

As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Go Social: According to Reputation.com, 78% of the customers consider it important to research the brands online before making a buying decision.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

SEPTEMBER 26, 2019

Aligning the average watch time per video with that of the competitors or with industry-specific benchmarks can give insights about improving the content in the video, to best suit the interests of the buyer persona & to drive conversions on the website.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

JUNE 25, 2019

This is done by competitively analyzing social media content & ad strategies & finding out the vital KPIs that help boost the Return on Marketing Investment (ROMI) from social media endeavors. . Competitive benchmarking is a continuous process & as dynamic B2B personas keep on evolving, so do the best practices in benchmarking.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Download and read the How Buyers Buy Professional Services research report. What is Return on Marketing Investment, Anyway?

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

SEPTEMBER 10, 2019

Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas. Understanding the Audiences by Creation of Buyer-Personas: In an era of the data-driven world, brands need to actualize their personas.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 16, 2019

Target the Right Persona: Way before designing the pieces of content for their ideal potential buyers, the B2B marketers need to introspect if they have appropriately defined the personas for targeting. Optimizing the total Number of Followers on LinkedIn. Wrapping It Up.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 19, 2019

The market can be desirably segmented by the brands to target their most relevant personas. Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 12, 2019

A research conducted by ITSMA & the ABM Leadership Alliance inferred that 77% of the respondents were achieving a 10% or higher return on investment from ABM compared to several other forms of marketing. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 1, 2019

LinkedIn provides a wide array of advertising opportunities for B2B marketers to capitalize upon, which range from the in-built research library by LinkedIn, to core social networking & benefits of retargeted campaigns, to platform functionality for content marketing & advertising endeavors.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37 Introduction. billion by the end of the year 2022.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 22, 2019

Local SEO is very similar to organic SEO in the ways the keywords are researched, the pieces of content are created & links are built. Keyword Research for Local SEO: If the marketers belong to a service industry they must ensure that they try out the specific keyword variations that include questions.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. ” It’s true, vague & generic messages are seldom likely to resonate with the interests of your persona. .”

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 20, 2019

According to research by Statista in 2019, the total number of global email users was 3.7 With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). billion users by the year 2022.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

SEPTEMBER 13, 2019

B2B Persona Targeting : According to a blog by Alexa, targeting is one of the utmost important strategies in marketing. According to research published by ANA/Forrester responding to the issues of forgery & brand safety, 45% of the marketers have targeted the whitelists while 51% of them have aggressively updated blacklists.

Marketing AI 40

Marketing AI Advertising Agencies Paid Search Agency B2B Marketing 40

Valasys

SEPTEMBER 25, 2019

3) Increases the Volume of the Target Personas: One of the most important benefits of content syndication is that it can easily double or triple the size of your targeted prospects. As authors get greater exposure, the audiences also end up researching for more pieces of content published by the same author. Wrapping It Up.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . From enhancing market research and pricing to optimizing personalized buyer journeys, AI, and big data are critical pieces for any successful B2B marketing strategy. .

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). Marketers need to type in competitor’s URL to discover unique insights such as influencers, backlinks & top-performing content.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

Valasys

NOVEMBER 4, 2019

Furthermore, Gartner’s research shows that spending on ad & marketing technology is at the highest, amounting to a stunning 29% of the total marketing budget, thus, making it the single largest area of investment. According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

OCTOBER 3, 2019

Along with the in-built analytics sections for the popular social media platforms, companies also do extensive research to define and measure the Social Media KPIs as parts of their marketing strategies. Promoting the blogs on the brand website which would appeal to the interest of the buyer persona helps in drawing traffic on the blog.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Content Marketing Institute

OCTOBER 9, 2017

Consider this: 93% of B2B marketers report using email to distribute their content, according to CMI/MarketingProf’s B2B Content Marketing: 2018 Benchmarks, Budgets and Trends—North America research. Stage 2 : This audience is looking for social proof to support their research. Segment your list for increased relevance and impact.

ROMI 108

ROMI Paid Search Agency Opt-out Ad Frequency 108

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Buyer personas A representation of your target customer based on data. You’ve come to the right place. This most often occurs with software and electronics.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Buyer personas A representation of your target customer based on data. You’ve come to the right place. This most often occurs with software and electronics.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences. The International Journal of Market Research quoted M.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Rafael Romis, Founder of Weberous Web Design. Conversion research is one of the most important activities you can do. Start with one research piece and build other elements on top of that.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Valasys

OCTOBER 29, 2019

Furthermore, as per research by Pardot, boosting customer retention rates by as low as 5% boosts profit by up to 95%. Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49