Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

Marketing Insider Group

SEPTEMBER 26, 2019

A quick refresher for those who skipped the first or second part of this series, there are two approaches to strategically breaking into the reporting. Do you have a clear target persona? This type of information can validate existing personas or inform creation of new ones. Or are you still building one? Job Function: All.

Enterprise Management 197

Enterprise Management Ideal Customer Profiles Content Marketing Management 197

Engagio

SEPTEMBER 13, 2023

You can catch the full report here. We’re a partner, not a vendor I know everyone says that, but without being boastful, I can honestly say we live it at Demandbase. Offered Managed Services to fill customers’ resource gaps — includes ROI reporting, platform management, strategy, and workshop sessions. Want to know why?

Peer-to-peer 83

Peer-to-peer DemandBase Marketing Management Gartner 83

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Perhaps even more interesting, only 19% cited speaking with a vendor’s representative as a first step.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Content4Demand

APRIL 17, 2023

At several recent events, including the Demand Gen Report B2B Marketing Exchange and a webinar for the Demand Gen Report Content Optimization Series , I’ve talked with marketing professionals who aren’t seeing the performance they want (and need) from their content. Decide which personas you are trying to reach.

Ad Building 82

Ad Building B2B Content Budget Programs 82

Zoominfo

AUGUST 22, 2022

From the marketer’s point of view: you get more precise with your messaging and personalization, gain a better view of your total addressable market (TAM) , spend your budget more efficiently, and improve your reporting. Are they still learning about their problem, or are they deciding between vendors?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

ANNUITAS

DECEMBER 20, 2018

At ANNUITAS we would argue that most practitioners treat it more like a tactic than a strategy, but nearly a quarter of survey participants in Engagio’s 2018 ABM Outlook survey reported having ABM programs that were well underway or advanced , and about half reported having just started.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It? So, why is that?

Work Management 98

Work Management Marketing Management Validation Software 98

Martech

JUNE 22, 2023

Many leading vendors, including Salesforce , have recently predicted that the generative AI “prompt” revolution will forever change the user interface. While I’m vendor-agnostic, I have been leveraging the tool and will excerpt examples because it’s available to test in their public alpha release.) For example: 3.

Marketing Automation Services 115

Marketing Automation Services Marketing AI Marketing Automation Work Management 115

KoMarketing Associates

FEBRUARY 20, 2018

Reporting Tools and Goals – Analytics programs currently being used and existing KPIs. Gather Buyer Personas and Data. We recently partnered with a client that shared a wealth of buyer persona insights with us. Some of the buyer persona data shared included: Existing Buying Process. Decision Criteria. Barriers to Success.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Zoominfo

DECEMBER 3, 2018

In fact, we often recommend that marketers analyze their existing customer base to create buyer personas as the first step of any new marketing initiative. Unfortunately, if your database contains inaccuracies you might be basing your buyer personas on completely false information. The Old Solution: A B2B Data Audit. Append your data.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

KoMarketing Associates

DECEMBER 5, 2017

We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging. Improving personalization through the refinement of buyer personas and customer journeys. Our best prospects generally start as non-paid subscribers. Elena Britton , Head of US Marketing, Indusa.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Content Standard

NOVEMBER 18, 2022

Imagine every piece of content across their digital journey has to be tailored for at least six different audience personas that the technology is programmed to recognize. Similarly, our Content Atomization feature allows users to customize the different versions of content they need for specific personas.Â

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

FEBRUARY 15, 2024

Plus, you start to see overlaps and conflicts with vendors. Learn from the data about customer needs and loyalty Share and compare at least the last quarter’s reports and analysis. Review customer personas for common interests and needs. Limit the number of participants to ensure effective communication.

Work Management 97

Work Management Branding Brand Identity Marketing Management 97

Customer Experience Matrix

AUGUST 25, 2016

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Zoominfo

AUGUST 7, 2018

In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? On a basic level, a buyer persona is essentially a fictional representation of the person who is most likely to buy from your company—your ideal customer. Let’s get into it!

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Martech

NOVEMBER 21, 2023

It may be time to stop spending entirely on some personas and in some channels until better times. Pair them with an analyst on a small campaign or report. Sacred cows can be practices, beliefs, ideas, agencies, vendors or even individual employees. Who reads this report? Re-evaluate who you’re marketing to and how.

Allocation 112

Allocation Resources Work Management Marketing Management 112

Martech

DECEMBER 14, 2021

Clients using ML Insights in beta have reported a 32% increase in account engagement and a 19% increase in pipeline volume. One example from an unnamed client: “We’ve seen a 20% increase in manufacturing companies engaging with ERP vendors in the last 3 months as they conduct pre-purchase research. ” Why we care.

Account Based Marketing 94

Account Based Marketing ABM Vendors B2B Sales 94

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. For example, a report for a Chief Strategy Officer might indicate a dominant personality trait and advise sellers to make the point quickly and be bold and confident.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. For example, a report for a Chief Strategy Officer might indicate a dominant personality trait and advise sellers to make the point quickly and be bold and confident.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach? What do we mean?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Salesforce Marketing Cloud

DECEMBER 5, 2023

To discover the best place to launch an AI app, Prakash Kota, senior vice president and CIO at Autodesk , started by defining use cases and user personas: “We have an engineering persona, employee persona, and a sales persona, and we’re talking about the outcomes we want to achieve with those,” he said.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Biznology

SEPTEMBER 8, 2020

Dan Cilley , founding member of the Sales Enablement Society , and co-founder of Vendor Neutral, also contributed. That’s how we define it in our Vendor Neutral Sales Technology Landscape. When sales enablement reports to marketing, it lacks credibility with sales. Thanks to them both. How do you define “sales enablement”?

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

The Point

APRIL 22, 2020

Minimize risk by posting multiple assets with a mix of topics and form-factors (ebooks, Webinars, third party reports). MOFU and BOFU content like case studies and analyst reports will result in fewer downloads and a slower pace of leads, but typically from prospects that are further along the buying cycle.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Content4Demand

MARCH 25, 2021

ABM remains high on the priority list of B2B marketers, according to the 2021 Demand Generation Benchmark Survey Report. Here are the top 2021 B2B marketing priorities according to the survey from Demand Gen Report : Chart courtesy of Demand Gen Report. Why does ABM rate so high on the priority list? ABM: Eggs-Actly on Target.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

PureB2B

APRIL 26, 2022

58% of businesses currently purchase technology from at least 7 different vendors. Businesses today have a multitude of requirements for B2B technology and are willing to purchase from multiple vendors to solve them. 47% of tech buyers spend 3-4 months researching a solution before even speaking to a vendor. Think again!

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Engagio

NOVEMBER 14, 2023

Moreover, 72% of businesses report that ABM delivers a higher ROI than other marketing tactics, and two-thirds acknowledge its pivotal role in enhancing alignment between marketing and sales teams, thereby streamlining their joint efforts towards shared goals. and/or its affiliates in the U.S. and/or its affiliates in the U.S.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Customer Experience Matrix

MARCH 16, 2016

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). to build personas by analyzing a sample of your existing customers. Users see attributes for each persona such as interests, titles, functions, tenure, and average deal size.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

NetLine

DECEMBER 10, 2020

Each effort to identify the “Person” in the buying committee left Marketers grasping at anything resembling buyer data, leading them to chase ghosts known as “Personas”. For years, Marketers have relied on these Persona-only solutions, compiled by cross-site and 3rd party cookies to fill in the information gaps. Getting excited yet?

Intent 111

Intent B2B Sales Work Management Marketing Management 111

DealSignal

NOVEMBER 17, 2020

Expand your audience and move into new markets faster When you launch a new product or expand your target audience, your current data vendor may not have the coverage of the new personas or markets you want to target. A trustworthy data vendor will take care of the rest.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

PureB2B

MARCH 31, 2022

As customers continue to evolve the B2B sales journey, it’s critical that tech vendors remain adaptable in their processes, addressing the distinct needs and preferences of potential buyers rather than following a more traditional path toward purchase. Table of Contents Traditional v. Customer Benefits of the Modern B2B Sales Model.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. This can be vendor comparison guides, case studies, and more. For example, Bombora and Demand Gen Report would be typical vendors of third-party intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? years according to the latest report by the US Bureau of Labor. And that should usually be the first thing you check on when evaluating potential vendors. Does this problem sound familiar?

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Heinz Marketing

AUGUST 20, 2021

Can they segment their database into buyer persona groups? Dun and Bradstreet published its “ 7th Annual B2B Marketing Data Report ,” and statistics showed 100% of the B2B companies that increased their investment in data quality saw overall performance gains. About 94% reported their sales and marketing performance improved as well.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Create buyer personas. For this reason, buyer personas are essential to your lead management strategy. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

QuanticMind

AUGUST 10, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. This piece has seven smoking hot insights on cannabis consumer perceptions, behaviors, and personas to pass your way. Welcome to Scout! Test Your Digital Advertising Knowledge!

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52