KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. For B2B marketers with a lot of content and personas, this can be quite the challenge. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

Buyer Personas 98

Buyer Personas Planning Paid Search Agency Psychographics 98

Marketing Insider Group

MARCH 28, 2023

Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Follow these three steps to build your personas: Segment. Work across channels.

Small Business Marketing 230

Small Business Marketing Work Management Practices Data Hygiene 230

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

KoMarketing Associates

MARCH 2, 2021

Gartner recently conducted its CMO Strategic Priorities Survey, and statistics indicated that 39% of CMOs intend to increase the sales of existing products to existing customers, while 34% intend to introduce new products to existing customers.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

Martech

APRIL 8, 2024

Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. MarTechBot now has 10+ personas to provide more targeted responses. For this prompt, try selecting the business analyst persona. Now it’s your turn to give MarTechBot a try.

Business 76

Business Best Practices Marketing AI Forecasting 76

Marketing Insider Group

FEBRUARY 22, 2023

In a recent survey of buyers my MarketingCharts: 68% reported choosing a vendor because they understand their needs 62% because they produce higher-quality content And 59% because they demonstrate knowledge of the industry These are all either directly about content marketing or an impact of content marketing.

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 268

KoMarketing Associates

SEPTEMBER 15, 2020

Ascend2 recently published the results of the “Account-Based Marketing Approach” survey, and statistics showed that most marketers (34%) are still planning for ABM in the future, meaning they do not have an existing ABM strategy in place.

Account Based Marketing 157

Account Based Marketing Marketing Report Marketing & Strategy Planning 157

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Gain a deeper understanding of your target buyer personas. Organize reports, analytics, resources, goals, and persona information in a shared location. Sales department SMART goals.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

KoMarketing Associates

JULY 7, 2020

Canam Research recently published “The State of ABM Survey 2020 Trend Report,” and data suggested that the majority of marketers (27.31%) are in the middle of integrating ABM into their overall strategy, while 25.21% have an ABM program in place. ABM and the Challenges of Sales and Marketing Alignment.

Account Based Marketing 160

Account Based Marketing Marketing Report ABM Buyer Personas 160

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Click to enlarge. Personalization.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Marketing Insider Group

NOVEMBER 17, 2020

According to a SEMRush survey, 77% of organizations have a content marketing strategy ! The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. Detailed and heavily researched buyer personas. you’ll use and how they align with your buyer persona preferences.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Martech

APRIL 22, 2022

Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. Because marketing depends on demographics, past behavior and purchasing histories, it is a challenge to respond to a new buyer persona. 63% spend more time on their work PC than pre-pandemic.

Buyer Personas 95

Buyer Personas Budget Programs Advertisements Advertising 95

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 69

Customer Surveys eCommerce Enterprise Management Work Management 69

Tony Zambito

DECEMBER 6, 2020

Since 2016, various surveys have shown that approximately 70% to 75% of CEOs in B2B organizations believe buyer insights are important to their growth opportunities. Where layers of reporting prevent critical buyer insights from bubbling to the top. Where they ask for help but seem unwilling to accept it or see it.

Organization 183

Organization B2B Buyer Personas Fulfillment 183

Navigate the Channel

MAY 19, 2023

Because we know the importance of content strategy, we aren’t surprised that 84% of 1,500 marketing agencies and businesses surveyed by Semrush reported they have a content marketing strategy. Identify and Document Your Customer Personas Knowing your customers is clearly critical.

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

Zoominfo

NOVEMBER 22, 2019

Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. This brings us to personas. You can break out different personas in any combination you like; it’s helpful to start with a few personas such as the ones below and expand from there.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Formless jas customizable templates, multilingual support and easy integration.

Marketing AI 107

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 107

Zoominfo

FEBRUARY 17, 2020

One of the easiest methods to gauge customer sentiment is to survey or poll your customers. Or, conduct a product survey that focuses less on specific product features and more on their emotional response to them. Or, conduct a product survey that focuses less on specific product features and more on their emotional response to them.

Analysis 130

Analysis Marketing AI B2B Marketing Work Management 130

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

OCTOBER 5, 2021

Lead generation content is typically gated and consists of whitepapers, eBooks, how-to guides, survey reports, webinars, and thought leadership articles. First, you need to understand your buyer personas. Gating your content helps keep less qualified leads out of the funnel and from flowing through to your sales team.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Lead Generation Demand 130

ANNUITAS

DECEMBER 20, 2018

At ANNUITAS we would argue that most practitioners treat it more like a tactic than a strategy, but nearly a quarter of survey participants in Engagio’s 2018 ABM Outlook survey reported having ABM programs that were well underway or advanced , and about half reported having just started.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach? What do we mean?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

SmartBrief - Marketing

DECEMBER 18, 2023

In fact, Adobe Analytics reported record ecommerce sales with $9.8 For its annual holiday shopping report, Coveo worked with RSR Research on a retailer-side survey that predicted some of the above shopper behavior as seen through the retailer lens. billion spent online on Black Friday and $12.4 year over year (respectively).

Customer Surveys 52

Customer Surveys eCommerce Enterprise Management Work Management 52

Zoominfo

AUGUST 29, 2018

One of the easiest methods to gauge customer sentiment is to survey or poll your customers. Or, conduct a product survey that focuses less on specific product features and more on their emotional response to them. Or, conduct a product survey that focuses less on specific product features and more on their emotional response to them.

Analysis 176

Analysis Marketing AI B2B Marketing B2B 176

Envy

OCTOBER 18, 2022

You can’t talk about RevOps strategies without identifying the different value propositions you have for different personas. In order to get there, you need to run surveys; get to know precisely what needs to be improved and identify the triggers for up-sales and cross sales. Reporting - Dashboards are your roadmap. Entity type.

Lead Ranking 118

Lead Ranking Lead Scoring Ideal Customer Profiles Cross-Selling 118

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Forbes ) 79% of surveyed businesses say AI has contributed to revenue increases in their marketing and sales departments. Gartner ) The AI market size value will reach $196.63

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Convince & Convert

NOVEMBER 30, 2023

For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. There’s also a detailed report of your target audience demographics and popular topics they tend to discuss: Click any report section to access even more data.

Social Media 105

Social Media Advertisements Advertising Tools 105

Marketing Interactions

JUNE 27, 2021

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas.

Buyer Personas 111

Buyer Personas B2B Ideal Customer Profiles Account Based Marketing 111

Salesforce Marketing Cloud

DECEMBER 5, 2023

To discover the best place to launch an AI app, Prakash Kota, senior vice president and CIO at Autodesk , started by defining use cases and user personas: “We have an engineering persona, employee persona, and a sales persona, and we’re talking about the outcomes we want to achieve with those,” he said.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

BOP Design

DECEMBER 8, 2021

In a recent survey, 67% of the respondents stated that in 2021, they relied more on content to help guide their purchase decisions than they did in 2020. Of B2B consumers, 44% reported consuming three to five pieces of content before they get in touch with sales. Source) Something to keep in mind when creating buyer personas.

Stats 117

Stats Marketing Budget Creation B2B Marketing Allocation 117

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Marketing Insider Group

OCTOBER 27, 2020

It outlines your goals, key messaging, buyer personas, and more. Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. Content Marketing Institute’s (CMI) 2020 B2B Content Marketing Report found that 50% of content is TOFU. Build a Content Strategy.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

ClearVoice

MAY 29, 2023

They’re called marketing personas. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52