Marketing Big Data: Start this Year with a Plan


You’ve got new program plans and a data update will help to align to your target market and tag your target personas as these programs are kicking off. Identifying target personas. SmartData Grader is a comprehensive data report that provides a window into the current state of your data, and illustrates the future state of your marketing database once you partner with ReachForce. By now, we’ve all heard that at least 2% of our marketing leads database goes ‘bad’ every month.

Plan 160

7 Ways to Find Contacts for Your Target Accounts in ABM


Predictive personas – some predictive vendors, like Leadspace, will determine the personas most likely to buy and supply more like them within your target accounts. ReachForce. For a full list of ABM vendors, take a look at our ABM Market Map.

The 4 Types of Data You Need to Identify Accounts for Your ABM Program


You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Account engagement by persona.

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Modern B2B Marketing

Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. The vendors I chatted with at the event were talking more about thought leadership than their products. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead. This year’s MarketingSherpa B2B Marketing Summit was a great success.

6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses


Vendors such as Reachforce , for example, can create lists in Salesforce based on individuals’ roles or responsibilities, and they also make sure that these contacts are still active. Editor’s Note: This is a guest post from Niraj Ranjan Rout.