Engagio

APRIL 18, 2018

Desk research – manually scraping or compiling contacts from sources such as LinkedIn, media or event websites, industry forums, and social media channels. Predictive personas – some predictive vendors, like Leadspace, will determine the personas most likely to buy and supply more like them within your target accounts.

Account Based Marketing 54

Account Based Marketing ABM Contacts Reachforce 54

Engagio

JULY 10, 2017

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Source this data from desk research looking at forums, job boards, social media, and other indications that an organization is utilizing certain technology.

Account Based Marketing 67

Account Based Marketing ABM Reachforce Bombora 67

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. The vendors I chatted with at the event were talking more about thought leadership than their products.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

Terminus

MARCH 15, 2017

Many social media platforms now support retargeting based on a previous action that the user has taken on your website, such as clicking on a certain link, filling out a form, and so on. Organizations should utilize their employees to cultivate strong relationships with the specific personas at their target accounts.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30