SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Atomic Reach

AUGUST 28, 2023

A level of unbiased decisions around AI-informed customer personas that include interest, topic and category insights. Brace yourself, because the persona-first approach doesn’t just fix your why, but it also fixes your who. With persona-first insights, you're not just identifying; you're sculpting.

Sales Qualified Leads 52

Sales Qualified Leads Paid Search Agency Advertising Agencies Lead Ranking 52

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. Buyer Persona vs Market Persona There are two levels of marketing segmentation.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Provide the blueprint for resources required to make a purchase decision.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Heinz Marketing

APRIL 21, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Like many elements of your marketing strategy, your ideal customer profile (ICP) is only effective if dynamic. 1 – Confusing ICP and Buyer Personas When it comes to defining your target audience, identifying your ICP and buyer personas serve two different purposes.

Ideal Customer Profiles 52

Ideal Customer Profiles Buyer Personas Psychographics Profiling 52

Cintell

DECEMBER 20, 2019

While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. And this is why buyer personas are so important. Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. Personas and States of Being.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

NetLine

MARCH 6, 2024

Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. We’ve already warned against relying too heavily on intent data or using it in a vacuum to make decisions and create strategies. The important thing is that any persona that you create should be customized to your organization.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Launch Marketing

FEBRUARY 14, 2024

Collecting the demographic, firmographic, psychographic and behavioral data gives you the power to ensure your personas are complete and well-rounded. Focus on the persona characteristics and what would make the most impact for each of these subgroups. Ensure your team leverages these digital marketing strategies.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

ClearVoice

MAY 29, 2023

They’re called marketing personas. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Martech

FEBRUARY 16, 2023

Constructing personas You can never know your customer too well in marketing, especially in a demand campaign. Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. Knowing this informed their pricing strategy for ad buying. “If

Paid Search Agency 105

Paid Search Agency Ads Campaigns Account Based Marketing 105

Launch Marketing

MAY 12, 2021

Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Video Marketing Strategy. Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. Know Your Audience.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Optinmonster

APRIL 10, 2024

Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. Check Your Level of Self-Awareness Articulate What Motivates Your Campaign Empathize With Your Audience Self-Regulate Your Strategy and Messaging Communicate Like a Human 1.

Marketing AI 92

Marketing AI Planning Paid Search Agency Psychographics 92

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. A Compass for Your Content Strategy. Intent should be a compass for your content strategy, not a map.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

BenchmarkONE

DECEMBER 28, 2021

What’s the Difference Between Target Audience and Audience Personas? An audience persona or buyer persona is a fictional character representing an individual customer interested in your product or service. Some brands take it a step further and assign alliterative names to audience personas to make them memorable.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

SocialPilot

FEBRUARY 19, 2024

You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics. All this results in a content writer generating content that serves the intent of the Ideal customer persona (ICP) and is backed by research that would have taken multiple days.

Generation 98

Generation Psychographics Content User-Generated Content 98

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. The audience forms one of the three corner stones of a successful influencer marketing strategy – brand, audience and the influencer. Influencer Persona types. Who are your audience influenced by? Why are influencers so important?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Anteriad

MARCH 29, 2023

Even better, examine any psychographic data you have too. Are you changing your audience because you aren’t getting results from your current target persona, because the market has changed, or because you want to expand to new segments? Start by looking at your current and past customers. Make sure your data is up to date and deduped.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Circle Studio

FEBRUARY 26, 2020

The circle S view of business alignment is that every organization needs to have four core pieces in place to be successful: A documented business strategy. A marketing and sales strategy that is aligned with the business strategy. One way to get inside the customer’s mind is by developing buyer personas. Carpe Alignment.

Planning 88

Planning Effectiveness Lead Ranking Lead Scoring 88

Atomic Reach

AUGUST 11, 2022

They had lost touch with strategy and contextual frameworks and became lost as if they were drowning in digits five places past the decimal point. The AI would have to take standard segmentation models that relied heavily on creating patterns around demographics and psychographics and be able to dive much deeper.

Marketing AI 52

Marketing AI Psychographics Allocation ROAS 52

Sharpspring

FEBRUARY 3, 2022

Ideally, you’ll bring all these tactics together in a cohesive strategy. However, most marketing plans have 9 key sections that will guide your strategy. As marketing is ultimately about connecting with potential customers, this is the bread-and-butter of your marketing strategy. Many companies create a buyer “persona.”

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Marketri

OCTOBER 25, 2023

But it takes a rigorous process, grounded in business goals and strategy, to engage in marketing that achieves your business goals. Part 1 of this series reviewed the importance of segmenting your markets and understanding your ideal target buyer before you develop a marketing strategy and plan. Select the right mix of channels.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. Marching forward from the conventional social strategies, SoLoMo marketing empowers brands to leverage omnichannel marketing so as to derive insights from marketing strategies in real-time.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Hubspot

OCTOBER 29, 2020

Psychographics , which answer the question of why your buyer buys (e.g. Segmentation may sound a little familiar to another process we often discuss here on the HubSpot blog — creating buyer personas. The STP model is a priceless addition to any marketing strategy, regardless of your industry, product, or audience. Positioning.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Valasys

JUNE 8, 2020

Strategic content mapping is a powerful tool for content marketers as they can review their existing content assets, plan new content strategy, and figure out how each piece of content can be used to effectively reach, and engage with the target audience groups. Helps Identify the Loopholes in Your Content Strategy.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Velocity Partners

DECEMBER 13, 2023

If you have an ABM strategy, I’d bet my last stinkin’ dollar you made it in one of two ways. The trouble is, when you treat ABM like an add-on to your existing marketing, you tacitly base your entire marketing strategy around people less likely to buy from you. Most ABM campaigns are too narrow. Let me explain. Obviously, yes.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Valasys

JUNE 26, 2019

The marketers are asked to enter the details about their target audience (the persona they want to target). Measuring content strategy endeavors is important for the marketers to outlast the competition in the marketplace as well as to maintain their sustainable development.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Biznology

AUGUST 25, 2016

All marketers worth their salt have created a set of personas. And they are important, because they fuel your content strategy–it is always easier to write for a specific audience. Personas give your writers a specific person to write for. Market segments are not equivalent to personas. Like this post?

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

Convince & Convert

MAY 4, 2015

The upcoming Conversion Road Trip, hosted by Unbounce , will bring many big league CRO experts together to present strategies for optimizing conversion. Personas are a means of defining a distinct customer audience (who, where, how, why) in a tangible format, so marketers can understand how to help their customers achieve success,” she said.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. The Role of PPC in Marketing Strategies.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

NOVEMBER 15, 2019

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

seo.co

MAY 11, 2021

Furthermore, those organizations that have thorough and documented market segmentation strategies see a 10 percent bump in their profit margins when compared to those that don’t. Psychographic. Finally, you have psychographic market segmentation. Good psychographic segmentation gives companies an idea of how to present offers.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Valasys

FEBRUARY 28, 2020

If your content strategy is superficially focused on just a part of the funnel such as the top of the funnel, all you can expect is attracting the prospects. With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

Loyalty 72

Loyalty Top of Funnel Ad Building Content Marketing 72

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight. What is a Buyer Persona? Buyer personas are one of the most important fraction of any marketing strategy.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

Content Standard

MAY 10, 2019

Without a customer experience (CX) strategy based on deep customer insights, brands send this message: they don’t know their customers, they don’t know the key moments that drive them to make decisions, and they definitely don’t know the wider implications of those decisions.

Buyer Personas 103

Buyer Personas Design Ad Building A/B testing 103

Valasys

MAY 27, 2019

Inbound Marketing, on the other hand, also focuses on identifying & targeting a buyer persona through multiple channels which include different websites & social media platforms (Source: SiriusDecisisons) but it has a wider scope than ABM. Apart from this we also have well-synchronized content syndication strategies.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Hubspot

JUNE 13, 2018

Read on to get inspired by some of marketing’s top content strategies. Using data to optimize your content strategy spreads more awareness for your book, gets more people to subscribe to your content, converts more subscribers into buyers, and encourages more buyers to recommend your book to their friends.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101