persona psychographic vendor SERP Related Topics 
Hubspot
MARCH 25, 2020
Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. The key to successful local marketing is accurately defining your buyer personas. When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood.
Directive Agency
MAY 9, 2017
New opportunity identification in SERPs. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. Next, let’s break down the key personas in your target companies. Content marketing. Keyword research. Firmographics.
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