Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Heinz Marketing

AUGUST 19, 2021

Psychographic : Psychographic segmentation divides your target audience by values, pain points and opinions. Create persona profiles. Personas act as a guide that will direct content, format and messages your target audience will most likely consume. Check out our recommendations to building great buying personas.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

Webbiquity

FEBRUARY 25, 2020

One critical element to video marketing success is to start with an in-depth understanding of who you are creating the video for, by building personas. Psychographics: What do they are about? These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Launch Marketing

FEBRUARY 7, 2024

Create buyer personas to better understand how to craft the messaging for your product. These include the basic demographic, firmographic, behavioral and psychographic characteristics. To craft cohesive buyer personas and identify your target market , consider these questions. Everything should connect.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. The characteristics of the personas give insight into what will make the most impact when marketing to them. Importance of Buyer Personas. Here are the three key benefits of creating buyer personas for a B2B product launch.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. It helps to have personas so you can visualize a human rather than aiming for an abstract idea.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. It helps to have personas so you can visualize a human rather than aiming for an abstract idea.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Optinmonster

APRIL 10, 2024

Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. Why Your Marketing Needs Emotional Intelligence to Be Effective How to Use Emotional Intelligence in Your Marketing What is Emotional Intelligence in Marketing?

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. Buyer Persona vs Market Persona There are two levels of marketing segmentation.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Cintell

DECEMBER 20, 2019

And this is why buyer personas are so important. Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. Personas and States of Being. So, you’ve developed buyer personas. Truth is, personas are not meant to include remedies for buyer problems.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Heinz Marketing

APRIL 21, 2023

1 – Confusing ICP and Buyer Personas When it comes to defining your target audience, identifying your ICP and buyer personas serve two different purposes. Unlike your personas, your ideal customer profile is not an individual but a description of the type of company that is best-fit for your solution.

Ideal Customer Profiles 52

Ideal Customer Profiles Buyer Personas Psychographics Profiling 52

Atomic Reach

AUGUST 28, 2023

A level of unbiased decisions around AI-informed customer personas that include interest, topic and category insights. Brace yourself, because the persona-first approach doesn’t just fix your why, but it also fixes your who. With persona-first insights, you're not just identifying; you're sculpting.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52

Unbounce

MAY 1, 2021

A stock image of a woman holding her Yorkie grins at you from above this user persona description. Don’t get me wrong—personas can be great for understanding your audience at a surface level. This practice will define your audience in more detail than a high-level persona. Andi has 1.5 Is Boo-Boo the.5?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

SalesIntel

JUNE 28, 2022

Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Psychographic data. Select the Best B2B Data Partner.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

NetLine

MARCH 6, 2024

Building better buyer personas using intent data as your blueprint To make the most of intent data, it’s essential to have well-defined buyer personas. SurveyMonkey defines buyer personas as “descriptions of each of your target customers, based on customer and consumer research.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

BenchmarkONE

DECEMBER 28, 2021

What’s the Difference Between Target Audience and Audience Personas? An audience persona or buyer persona is a fictional character representing an individual customer interested in your product or service. Some brands take it a step further and assign alliterative names to audience personas to make them memorable.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

ClearVoice

MAY 29, 2023

They’re called marketing personas. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Martech

FEBRUARY 16, 2023

Constructing personas You can never know your customer too well in marketing, especially in a demand campaign. Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas. These are then used to tailor the messaging. “We

Paid Search Agency 105

Paid Search Agency Ads Campaigns Account Based Marketing 105

Biznology

SEPTEMBER 4, 2018

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Marketing Interactions

AUGUST 15, 2022

By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. Gartner’s approach to the issue of conflicting objectives is to recommend forgetting personas and focusing on what they call Enterprise Technology Adoption (ETA) profiles.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

SocialPilot

FEBRUARY 19, 2024

You can use AI to do keyword brainstorming and topic ideation, prepare a list of SEED keywords, and find the target market, demographics, and even psychographics. All this results in a content writer generating content that serves the intent of the Ideal customer persona (ICP) and is backed by research that would have taken multiple days.

Generation 98

Generation Psychographics Content User-Generated Content 98

Launch Marketing

MAY 12, 2021

Use buyer personas to gain more insight and understanding into what types of videos your audience would want to consume. Video Marketing Strategy. Know Your Audience.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Launch Marketing

FEBRUARY 14, 2024

Collecting the demographic, firmographic, psychographic and behavioral data gives you the power to ensure your personas are complete and well-rounded. Focus on the persona characteristics and what would make the most impact for each of these subgroups. When crafting the messaging for your new product, think about the audience.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Anteriad

MARCH 29, 2023

Even better, examine any psychographic data you have too. Are you changing your audience because you aren’t getting results from your current target persona, because the market has changed, or because you want to expand to new segments? Start by looking at your current and past customers. Make sure your data is up to date and deduped.

Allocation 83

Allocation B2B Psychographics Segmentation 83

Content4Demand

SEPTEMBER 17, 2021

Last thing: Just like B2C marketers have been building psychographic profiles on individuals to serve them ads that are almost spooky-relevant to your interests, this kind of intent data is now available to B2B marketers. In a vacuum, intent data can only give you broad information about who is looking for what.

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

Onalytica B2B

SEPTEMBER 12, 2017

A useful way to break down your target audience in influencer marketing is to highlight both which demographics (categorical attributes) and which psychographics (behavioural attributes) they fall in to. Influencer Persona types. Not only should the influencer’s persona be considered, but also their position in the market.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Atomic Reach

AUGUST 11, 2022

The AI would have to take standard segmentation models that relied heavily on creating patterns around demographics and psychographics and be able to dive much deeper. It would need to understand and analyze thousands of unique persona interests to help us speak with clarity to each. Phase 1 - Maya Reads, Learns and Recommends.

Marketing AI 52

Marketing AI Psychographics Allocation ROAS 52

Hubspot

MAY 26, 2021

Buyer personas typically include descriptions like Elizabeth's, along with other demographics and personality information. But with growing markets and increased consumer awareness, companies need to go beyond standard buyer personas to reach their audiences. Standard Buyer Personas Aren't Enough. Let's dive into those, now.

Buyer Personas 101

Buyer Personas Customer Satisfaction Paid Search Agency Segmentation 101

Heinz Marketing

FEBRUARY 20, 2023

One way to identify your target audience is by creating personas. A persona is a semi-fictional representation of your ideal customer. It includes demographic information, such as age, gender, and location, as well as psychographic data, such as values, motivations, and pain points.

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Circle Studio

FEBRUARY 26, 2020

One way to get inside the customer’s mind is by developing buyer personas. Creating a buyer persona requires research, surveys and interviews to determine demographic and background information like gender, age, family situation, education level, and job and income level.

Planning 88

Planning Effectiveness Lead Scoring Lead Ranking 88

Biznology

AUGUST 25, 2016

All marketers worth their salt have created a set of personas. Personas give your writers a specific person to write for. The problem comes in when you haven’t thought through how those personas relate to market segments. Market segments are not equivalent to personas. Like this post? Sign up for our emails here.

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80