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Zoominfo
OCTOBER 21, 2021
Sales Funnel: a Metaphor for Finding and Winning Customers The sales funnel a visual metaphor for the process of gathering prospects and turning them into customers: start with a large group at the top, and winnow it into a smaller group as they reach the bottom and buy.
Zoominfo
FEBRUARY 25, 2021
Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. The Lead Generation Process. Get answers to these questions about lead gen — and so much more!
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Zoominfo
FEBRUARY 25, 2021
Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Get answers to these questions about lead gen — and so much more! What Is Lead Generation?
Zoominfo
NOVEMBER 9, 2020
This is a perfect analogy to what actually occurs in the sales process, where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Related blog: What is intent data? Consideration Stage.
Marketing Insider Group
JANUARY 9, 2024
At this stage, you’re moving them from being a lead to a sales qualified opportunity. This is where the hand-off from marketing to sales takes place and where people ultimately make the buying decision. Your top of the funnel lead generation becomes a multi-touch process when you use more than one channel.
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