Tony Zambito

APRIL 27, 2020

For many businesses across the globe whether in business-to-business or business-to-consumer, pressing questions are top of mind. When I first founded the concept of buyer personas back in 2001-2002, the intent was to help organizations to achieve a deeper understanding of their buyers and customers. Plan for the long haul.

Buy 182

Buy Buyer Personas Ideal Customer Profiles Amazon 182

Tony Zambito

NOVEMBER 1, 2020

Instead, leaders can use the tools of buyer insight such as buyer research, buyer personas, and buyer journey mapping as a compass for the future. Presenting a pressing design issue. There is no room for guesswork on understanding buyers. This is not the time to walk blindly into a new future.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

Zoominfo

MARCH 5, 2021

Most likely, you’ll do a combination of content based on your most pressing marketing needs (like filling your sales pipeline with quality leads). Create Your Buyer Personas. That’s where your buyer personas come in. Or will you create in-depth content to build your credibility as a thought-leader in your industry? ” test?

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. Create Buyer Personas. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Tomorrow People

DECEMBER 2, 2020

Product marketing has gained prominence, especially in B2B tech and software-as-a-service (SaaS) companies, in response to a real and pressing need. Buyer personas. In this article, we’ll explore what product marketing involves, why it has taken off, and the essential steps to build a strong product marketing strategy.

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Contently

AUGUST 3, 2017

In this webinar, Contently CMO Kelly Wenzel and Shawna Dennis, AVP, Global Content Marketing at Manulife, detail how the companies partnered to solve Manulife’s most pressing challenges, and how other brands can use what they’ve learned. Key takeaways: How to scale a global content operation ​.

Webinar Metrics 63

Webinar Metrics Marketing & Strategy CMO Case Study 63

Tony Zambito

OCTOBER 26, 2020

A pressing question to adapt to rapidly changing buyer behaviors. Refresh buyer personas and buyer journey mappings. Questions related to how to reset sales and marketing to a vastly different world from just one year ago. One question that will override many others is that of how to reset your overall buyer strategy. Buyer Strategy.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

APRIL 28, 2010

  Just as the invention of the printing press created the advent of knowledge and information being made available to the masses, the compass meant civilizations were given the tool to explore.    The buyer persona development process is meant to be informing and exploratory. 

Buyer Personas 100

Buyer Personas Rules Wikipedia Social Media 100

Tony Zambito

MARCH 16, 2010

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series.   The press release can be found at: [link]. .   The press release can be found at: [link]. Below it is printed for your convenience: Buyer Persona Strategy Playbooks Introduced by Goal Centric.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Oktopost

MARCH 4, 2024

B2B SaaS marketing activities must convey the product’s benefits, the opportunities it brings to prospects, and how it will help solve their most pressing problems. It would help if you also looked into persona-based segmentation. You can go even deeper and establish buyer personas.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SmartBug Media

JULY 4, 2023

Target Audience Inbound marketing targets specific customer segments or personas who are actively seeking information, solutions, or products in a particular industry or niche. It aims to build relationships with the media, stakeholders, and the public to shape public perception, enhance credibility, and maintain a positive brand reputation.

PR 98

PR Planning Marketing Management Public Relations 98

ANNUITAS

JULY 20, 2021

The truth is that you can never create enough content to address the infinite iterations of personas and their buying stages. Because most tactical marketing strategies segment their personas demographically with an emphasis on job title. Addressing the different needs of different personas by buying stage.

Top of Funnel 147

Top of Funnel Campaigns Enterprise Management Work Management 147

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Rujul Zaparde and Lu Cheng , co-founders One common thread is that you just need to hustle, as described by Gusto and Persona : “We had a swimming instructor’s company who heard about us from her brother, who was in a startup that we knew. ’” — Rick Song , co-founder and CEO of Persona 3.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Tony Zambito

APRIL 29, 2010

For senior level executives today, the need for a rallying speech of the century may not be that pressing but they need to rally personnel around a deep understanding of customers and buyers like never before.    It has been a privilege to tell the story of the 10 rules for creating a buyer persona. 

Buyer Personas 100

Buyer Personas Rules Marketing Automation Services Wikipedia 100

Launch Marketing

FEBRUARY 8, 2023

The content strategy should align with the overall marketing strategy, considering key factors such as target audience, persona characteristics and the product itself. Who the content is developed for, such as certain audience segments or personas. and note the theme of the content.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Zoominfo

NOVEMBER 22, 2019

Next, we’ll use our best individual contacts to build our key personas – just like we used our best accounts to help build our ICP. This brings us to personas. You can break out different personas in any combination you like; it’s helpful to start with a few personas such as the ones below and expand from there.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Content4Demand

NOVEMBER 8, 2022

Speaking directly to a key persona? Even on a shoestring budget, you can produce the content your B2B buyers trust for industry information and solutions to their most pressing problems. So what have you done lately to make sure yours does everything possible to connect with key audiences? Is it: Immersing buyers in your story?

Practices 93

Practices Best Practices Content Work Management 93

Marketing Insider Group

MARCH 8, 2011

But for marketers, there is nothing better than good press coverage in a respected trade publication. I’m sure these writers are inundated with mundane press releases and nonsense chatter to get their attention. Don’t send every press release to everyone. You know what they say, “there’s no such thing as bad PR.”

Press 100

Press Social Media PR Media 100

FunnelEnvy

DECEMBER 11, 2023

Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. Buyer Personas for B2B videos Now is the time to lean on your Buyer Persona. How can your business tap into B2B video? Check out our tips and best practices in this post.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Tomorrow People

JUNE 14, 2022

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. If they have multiple personas, keep in mind their messaging may differ for each segment.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Webbiquity

NOVEMBER 9, 2021

The basic steps in crafting your UVP are: Define your ideal client profile (ICP) or buyer persona. Here’s how to craft an impactful UVP, and seven places to use it once you’ve honed and sharpened it. How to Write a UVP. Describe the most important need your product fulfills. Identify your competitive set. News Release Boilerplate.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Marketing Insider Group

MAY 17, 2021

Consider the profiles of past event attendees and attendees of similar events, then create an attendee persona profile. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Use multiple channels to reach out. Event Content Engagement Strategy.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

Anyword

APRIL 27, 2023

Anyword now automatically suggests Target Audience personas based on your brief before you generate your copy ! Generate Post Copy from a URL Social media marketers are pressed for time. Worse still – what if you’re talking to the wrong audience altogether? You will never have to face this nightmare ever again!

Social Media 98

Social Media Template Media Viral Marketing 98

Scoop.it

NOVEMBER 2, 2023

What are their pressing challenges? Develop Detailed Buyer Personas Based on the gathered and analyzed consumer behavior data, create a detailed buyer persona. Caption: Buyer Persona (source: Fit small business ) Marketers also love to interview people (potential customers, existing clients, and past buyers).

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

ANNUITAS

OCTOBER 27, 2015

The best example was upon landing in Australia, a local insurance company issued a press release about their gift to President Obama of crocodile insurance. Not your typical coverage of a presidential visit, and not a typical press release either. Revitalize Your Buyer Personas for Real-World Results -. But do it well.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

ClearVoice

DECEMBER 19, 2023

Take a best-practice approach: Develop buyer personas. Your research should include keyword strategy, SEO tactics, and SEM tools such as paid search advertising to determine what attracts and retains customers who fit your buyer personas. What key performance indicators (KPIs) will you use? Implement inbound marketing tactics.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Launch Marketing

JULY 19, 2023

In another example, if you are issuing a press release targeted at cybersecurity companies, it is better suited to be more serious and factual. Referring to your buyer personas is another great way to guide your brand strategy actions and ideation.

Brand Identity 107

Brand Identity Branding Marketing & Strategy B2B 107

Marketing Insider Group

DECEMBER 14, 2021

Before you give writing feedback, provide your writers with proper guidelines beyond just the Associated Press Stylebook or the Chicago Manual of Style. Who are your buyer personas ? Here are a few additional ideas on what you should include: Target audience with a list of benefits for each persona.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

Sprout Social

JULY 28, 2021

At Sprout, we chose to characterize our personality through archetypes and personas. Brand personas are then the unique, fictional embodiment of your brand archetype. But as I said above, brand personas need to change as your goals for your company and the priorities of your industry shift.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Sharpspring

OCTOBER 13, 2020

Start-ups are often pressed for both money and time. Before you can implement effective marketing strategies, understanding your target and creating effective personas is crucial. Your marketing personas address the target audience with a voice that represents varying user demographics. Understand your target.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Tips 114

Biznology

JUNE 1, 2021

This happened – again – recently, this time to the Associated Press, which prides itself on its neutral objective stand on issues and has a tough line on political statements by its staff. Meanwhile, the poor person is out of a job and is alone at the center of his or her own horror show without resources or support.

Social Media 118

Social Media Media Personalization Business 118

Marketing Insider Group

MAY 18, 2020

You should have well-developed buyer personas that include demographics, their preferences, and what matters to them. When things occur, you need to revisit your buyer personas. Keep in mind that buyers will change as internal or external circumstances arise.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Zoominfo

NOVEMBER 1, 2018

In today’s post, we explore the world of social demand generation and answering your most pressing questions surrounding the subject. Define your target audience by creating buyer personas. Difficulty with lead generation is often a strong indication that your demand generation program needs some work. Define your audience.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Sprout Social

JULY 1, 2021

Create buyer personas. A key part of conducting B2B market research for your company includes creating buyer personas. Just like a customer persona, a buyer persona details who they are, which industry they’re in, what their position is, who they consult for making a decision and more. Conduct keyword research.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. So, before you get started, it’s important to consider each of your buyer personas and the characteristics that set them apart. Enter email list segmentation—the key to successful email marketing.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Unbounce

JULY 21, 2020

What you want to say can vary depending on a variety of factors, like your personas and where they are in the funnel (i.e., How your product serves one persona may be far different than how it serves another. Use landing page testing to validate your personas. How do you distinguish yourself against the alternatives?

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145