Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. These personas go beyond basic demographics and delve into the motivations, challenges, and goals of the target audience.

Marketing & Strategy 90

Marketing & Strategy Buyer Personas B2B Emarketing 90

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Creating personas is helpful because the process combines research, conversions, and data. population has listened to a podcast in the past week.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Content Standard

JANUARY 4, 2024

A Content Disrupted podcast with Axel Kirstetter, Vice President of Global Product Marketing for Guidewire. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Follow and subscribe to Content Disrupted on Apple Podcasts , Spotify , or Google Podcasts.

Top of Funnel 87

Top of Funnel Planning Content Buyer's Journey 87

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

B2B Thought Leadership 117

B2B Thought Leadership Transparency Buyer Personas Thought Leadership 117

Search Engine Journal

MARCH 17, 2023

How do you create & use SEO personas? The post Audience First SEO With HubSpot [Podcast] appeared first on Search Engine Journal. How does that translate into better link building? Find out in this episode of the SEJ Show.

Hubspot 111

Hubspot SEO Link Building Ad Building 111

Search Engine Journal

MAY 27, 2022

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast. The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal.

Ad Exchange 119

Ad Exchange Ads Buyer Personas Advertisements 119

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here. Episode Summary. Stay in the Loop.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Heinz Marketing

NOVEMBER 28, 2020

Blog vs. Podcast: Which Is the Best Choice for Your Business? A look at the differences between blogs and podcasts to help you decide what your business might benefit most from. 4 Tips for Using Personas in Account-Based Marketing. It’s important to forge a career path rather than let yourself get too comfortable and complacent.

Account Based Marketing 136

Account Based Marketing B2B ABM B2B Sales 136

SmartBug Media

DECEMBER 28, 2022

On a recent episode of the SmartBug® on Tap podcast, we dove into buyer personas—but not in the traditional sense. We’re talking about who your buyer personas are outside of their nine-to-five day job. How can we as marketers appeal to the entire persona? Who is the person behind the persona? Let’s dive in.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Tomorrow People

JANUARY 8, 2021

2021 marketing trend 3: The podcast comes of age—and starts to earn its keep. Our favourite podcasts helped get us through 2020, and the medium is certainly going nowhere any time soon. No longer the ‘cool new thing’, podcasts are growing into a serious commercial contender. What to expect. How to take advantage.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Martech

FEBRUARY 25, 2022

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. A few podcasts from the LinkedIn Podcast Network. Podcasts aren’t just for true crime, politics and comedy any more. Podcasts aren’t just for true crime, politics and comedy any more. Image: LinkedIn.

Linkedin 117

Linkedin Network Marketing Newsletter Hubspot 117

KoMarketing Associates

APRIL 7, 2021

We’ll talk about personas in a moment, but good old analytics can tell you a lot about how good your customer experience is. For B2B marketers with a lot of content and personas, this can be quite the challenge. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

MARCH 24, 2021

Use customer personas to tailor your content to every segment in your audience. Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Use Humor to Build Connections.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

Contently

JULY 26, 2022

Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Oktopost

NOVEMBER 14, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Tell me the facts and I’ll learn. Or subscribe on Spotify , Apple Podcasts , or YouTube Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

Storytelling 75

Storytelling Buzz Youtube Social Media 75

Zoominfo

NOVEMBER 3, 2020

It involves the creation of candidate personas as a way to ensure that you know as much about a candidate as possible, (and vice versa). 10 Great Podcasts About Recruiting and Hiring (via @recruiterdotcom ) [link] — ZoomInfo (@ZoomInfo) July 8, 2019. How To Implement Persona-Based Recruiting. Create Candidate Personas.

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

Tomorrow People

JANUARY 8, 2021

Customers: Who are your target personas? In such sectors tech personas (CTO, CIO, Head of engineering etc) will play more important roles in choosing technology solutions and partners. How this is done: persona research. At Tomorrow People, we conduct extensive persona research to compile a detailed persona matrix.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Marketing Insider Group

APRIL 19, 2021

Use Your Data to Create Buyer Personas. Creating buyer personas can help you bring what you do down to earth. Buyer personas condense all those characteristics into a memorable chunk of information. Brainstorm Content That Will Appeal to Each Buyer Persona. Image via StoryboardThat.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Marketing Insider Group

MAY 18, 2020

You should have well-developed buyer personas that include demographics, their preferences, and what matters to them. When things occur, you need to revisit your buyer personas. Guest star on webinars and podcasts: Your SMEs will make perfect guests for your webinar or a partner’s.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Martech

FEBRUARY 23, 2024

By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. Content type tagging.

Digital Asset Management 108

Digital Asset Management Personalization Enterprise Management Tagging 108

Webbiquity

NOVEMBER 9, 2021

The basic steps in crafting your UVP are: Define your ideal client profile (ICP) or buyer persona. Presentations and Podcasts. Here’s how to craft an impactful UVP, and seven places to use it once you’ve honed and sharpened it. How to Write a UVP. Describe the most important need your product fulfills.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees. It should work hand in hand with other content marketing initiatives. Define your goals and KPIs.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Build personas based on key roles using demographics and industry-specific attributes. The persona will point to the digital channels where this role will look to find answers related to work.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In the upstream, you need customer insights, competitive intelligence, data to support creating segmentation, personas and customer journey models.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

Hubspot

APRIL 7, 2023

Digital products can complement physical products — for example, an artist who sells ceramics can create an educational podcast about their practice. Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. Create a buyer persona using HubSpot’s free tool.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

LeanData

JULY 22, 2022

Recently, LeanData chief marketing officer Doug Bell visited with host Benji Block on the B2B Growth Podcast , appearing in an episode entitled, “ Prospect Experience as Competitive Advantage.” In the podcast episode, Doug and Benji speak to how B2B marketers have been slow to evolve their tactics. Evolving the prospect experience.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Qualified Leads Lead Ranking Sales Qualified Leads 98

Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Listen to the Podcast Now: Or catch us on Apple Podcasts and Spotify. Like What You Heard?

Peer-to-peer 125

Peer-to-peer Work Management Marketing Management Transparency 125

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Inbox Insight

OCTOBER 19, 2023

Produce informative and useful free content : This includes blogs , webinars , podcasts, videos, eBooks, and more. Understanding your buyer personas and using that knowledge to craft relevant campaigns is key to success. It typically includes free, ungated resources like blog posts, webinars, and podcasts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

Salesforce Marketing Cloud

DECEMBER 7, 2022

The way we connect with potential customers is by crafting personas and developing stories that help them envision a better future. What’s a persona? Personas are realistic characters who represent key audience segments. Personas are realistic characters who represent key audience segments. How do you research personas?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Trade Press Services

MARCH 4, 2024

Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. This type of content can also include content personalized to a specific stage or buyer persona such as FAQs or product demonstrations. Remember one type of content cannot do it all.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Oktopost

NOVEMBER 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Andrea even opens up about the “discovery” phase of the new personas– the self-assessment and the moment the brand realized they needed to expand their audience to go behind creators and include developers and CTOs. Catch all episodes here.

Demographics 62

Demographics Transparency Youtube Marketing & Strategy 62

Content Marketing Institute

AUGUST 31, 2023

Do: Sharpen your audience understanding Create an AI-powered marketing persona. Check it against your persona research. Improve it until you feel it’s mostly accurate, and then ask it lots of questions: Unlike humans, you can quiz your new AI persona day or night. It never gets tired of sharing insights with you.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Scoop.it

FEBRUARY 22, 2024

Organize Content Based on Personas Image Source One of the most effective ways to create content that truly engages your target audiences is to develop personas for your audiences. Most importantly, you need to get hyper-relevant by using language, tone, topics, and formats that resonate with each persona.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Aligning content with customer personas and journeys ( Digital Agency Network ). Podcast Content Statistics. Podcast ad spend is estimated to reach $1.74

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98