Permission Marketing: Love it or Hate it?


Seth Godin found the answer to this consumer dilemma in 1999, as he developed the idea of “permission marketing.” In his book Permission Marketing: Turning Strangers into Friends and Friends into Customers , he defined the term as the type of marketing where you need the consumer’s consent before sending out information. Permission Marketing vs. Interruption Marketing. Permission marketing shifts the power to the consumer. Benefits of Permission Marketing.

Give yourself permission

Heinz Marketing

Like most weekends, you could sneak in some work, check your email when things get slow between barbecues, use some of the extended down time to catch up. Or you could give yourself permission to shut down. The work will be there on Tuesday. The post Give yourself permission appeared first on Heinz Marketing. Three day weekend ahead.

The GDPR Era Of Permission Based Email Marketing


This strategy will no longer work in this post-GDPR World. Regain consent from existing subscribers by using re-permission campaigns. Under GDPR, it is vital to seek permission from contacts and store records of it. New opt-ins and email permissions need to be collected.

Why Marketing Automation Needs Permission Marketing


Even if you''ve never heard the term before, chances are you''ve experienced permission marketing. That''s permission marketing -- you''re volunteering your information up to the company, giving them permission to contact you. What Is Permission Marketing?

How to Run a Successful GDPR Re-permissioning Campaign: A Step-by-Step Guide


All your unsaved work—gone. Freeze. Crash. Groan. Do you remember the old days of word processing? Where you’d get halfway through a project, or a presentation, and your program would just stop responding. Your headache—throbbing.

Digital maturity — ideal state


Company leaders have demonstrated their full support for the transformation — even acknowledging that the transformation itself may have a short term detrimental effect on quarterly results as people learn new ways of working.

GDPR and Marketing – What You Need To Know


Under the regulation, companies now have to request customers’ permission to use even the smallest piece of their data and keep that usage documented. Guest post by Ben Abbott. We live in an age where almost everything we do is recorded in one way or another, especially on the Internet.

5 blog post ideas that take less than two hours to write


Or client work is hitting fast and furious, and you don’t have time to write a long-form post. But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information.

3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable


As part of the 30 Days of Genius series , CreativeLive sat down with Godin to discuss everything from failure to permission marketing to what it takes to be truly remarkable. As Godin so clearly articulates it, “The challenge with letting your genius out, is that it might not work.

10 Marketing trends to watch for 2017


You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. If you don’t have a design team on hand, look into some design apps that take the work out of photo editing and make some creative and catchy photos.

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Marketers Reveal Their 15 Favorite Apps For Work

Marketing Insider Group

I loved this post and so with their permission, I’m sharing those here along with my own favorite apps for work. My Favorite Apps For Work The first tool I love to use […].

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How Busy Freelancers Can Achieve Work-Life Balance


In theory, a solid work-life balance is more manageable for a freelancer. However, giving yourself permission to take a break, go on a vacation, and not be tied to your email 24/7 can be much more tricky. Here’s how to successfully juggle work-life balance as a freelancer.

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Why online software documentation is a necessity in businesses


Another reason why it’s always better to work with a digital format is because any mistake can be easily rectified. Additionally, the files can be accessed with ease, you just need to adjust the permissions to define who is allowed and who is not allowed to access those files.

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Why a presence at SXSW worked so well for Casper is because they thought about how customers could experience their products in a new, fun, and interesting way. Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events.

How to stop the hustle and establish work-life boundaries

B2B Lead Blog

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. In this interview, you’ll hear Carlos’s story about finding personal and professional happiness and establishing work-life boundaries.

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How to create a social media calendar that works

Sprout Social

You can filter Inbox messages, assign permissions and even compare performance of tagged groups in Sprout’s analytics. Overall, make sure that the majority of the content you work into your social media calendar is intended to help your audience.

The Worst Source of Work Conflict

Chris Koch

First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. Second, I spent most of my career as a journalist, which trained me to be vigilant about whether what people say is what they really mean – especially when it comes to marketing, which is the function I work in in SAP.

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How to Put Negative Customer Feedback to Work for You

Martech Advisor

No one likes to hear negative customer feedback, but savvy marketers know that unhappy customers give you powerful insight into what’s working—and what’s not—with your product or service. We live and work in the Feedback Economy.

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What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

News about employees getting degrees, awards, or (with their permission) birthdays and more? Deciding what kind of content to include in your B2B eNewsletter isn’t easy.

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Vern Oakley on how to make video work for your brand


Mike Moran and I recently had a conversation with writer, director, and producer Vern Oakley of Tribe Pictures , who shared some insights into how to make video work for your brand and how to tell your story more effectively. Funny how that didn’t work out for the airline.

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How to Inspire Your Restaurant Staff to Work Harder

Altitude Branding

This eases frustration and means employees have more time to work where they’re most effective. If a customer has a complaint, your staff should be preemptively given permission to offer them something on the house, like dessert or a drink.

How Experiential Marketing Works: 7 Enlightening Tips


It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences.

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How to Re-Post Someone Else’s Work (Ethically)

Marketing Action

First things first: It’s good manners (if not technologically necessary) to get permission for a repost. We’ve used a post or two of Neil’s before, and he includes an embed code for people to use to share his work, so we know he’s not averse to sharing.

How to Know When to Transition Your Work into a Coaching Business


For the last 9+ years we’ve worked as photographers, specializing mostly in weddings and lifestyle photography. We’ve learned that this is a huge part of the heart behind our work and something inside us comes alive when we’re able to be in that space with others.

Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Curate and use other people’s content, with their permission and giving them credit.

Plato, the Allegory of the Cave, and the digital enterprise, part 1


Those who wish to manufacture computers in Brazil must get permission from the SEI, and certain markets—including micro- and minicomputers—are reserved for Brazilian companies.

Best Practices for Marketing and Sales Alignment: Working Through the Funnel-Part I

Marketing Action

In a recent webinar, Pete Gracey, co-founder & president of AG Salesworks joined Act-On CMO Atri Chatterjee to discuss Best Practices for Marketing & Sales Alignment: Working Through the Funnel. Find ways to modify the content in different ways that will work for your business.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work?

Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

modified without the written permission of TEKgroup International, Inc. -->. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds. Doing so will enable them to give back part of the working day to staff, helped by better governance, delivery, integration and the archiving and retention of information.â??

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Pushing Boundaries with Video: 6 Steps to Make a Video That Works


I’ve also seen companies foul it up beyond all recognition, wasting time, money, and effort on something that was never, ever going to work. Better to ask forgiveness than permission! 6) Work with Professionals.

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Salesforce Nightmare Due To A Faulty Database Script


Working through the weekend, Salesforce has restored service to all their clients that got cut off and they have been working on coping with the database script error.

How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work


There’s another way to keep selling when you’re out of the office, and this option doesn’t require any work on your behalf. Here’s how to get two undervalued email assets, your signature and out-of-office replies, to work for you -- even when you’re not working.

IBM SJ 45-4 | Ethnographic study of collaborative knowledge work

Buzz Marketing for Technology

Ethnographic study of collaborative knowledge work. We present an ethnographic study in which we examine the ways collaborative knowledge work gets done in a process-oriented environment. The participants in this study, knowledge workers in various business domains, work in a collaborative environment; their skills are in their areas of expertise rather than computer science and programming. The last section consists of a discussion of the results and related work.

Play Nice, You Two: How Marketing and IT Can Work Better Together


As marketing continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage their technology. how does marketing work collaboratively with IT? 1) Work with IT to establish single customer view.

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Why You Should Pretend to Work on Projects for Someone Else & 4 Other Science-Backed Ways to Improve Your Creativity


Cultivating a more creative mind requires shrugging off these rigid expectations and treating ourselves instead as constant works in progress. They’re tackling problems, charting new courses, working on important issues. "Non-creative behavior is learned." - George Land.

How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Other times you will need to work with the blacklist operator and satisfy them that you’ve addressed the behavior that got you on their radar. Send a re-permission request to all email addresses added after a certain date. This is the gold standard of email permission.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

One brand’s permission doesn’t mean everyone can use it. It didn’t seek permission or credit the photographer. Perhaps the media outlet thought it was OK to repost the image without permission because it was a marketing image. Nature of the copyrighted work.