Permission Marketing: Love it or Hate it?


Seth Godin found the answer to this consumer dilemma in 1999, as he developed the idea of “permission marketing.” In his book Permission Marketing: Turning Strangers into Friends and Friends into Customers , he defined the term as the type of marketing where you need the consumer’s consent before sending out information. Permission Marketing vs. Interruption Marketing. Permission marketing shifts the power to the consumer. Benefits of Permission Marketing.

Give yourself permission

Heinz Marketing

Like most weekends, you could sneak in some work, check your email when things get slow between barbecues, use some of the extended down time to catch up. Or you could give yourself permission to shut down. The work will be there on Tuesday. The post Give yourself permission appeared first on Heinz Marketing. Three day weekend ahead.

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Why Marketing Automation Needs Permission Marketing


Even if you''ve never heard the term before, chances are you''ve experienced permission marketing. That''s permission marketing -- you''re volunteering your information up to the company, giving them permission to contact you. What Is Permission Marketing?

The GDPR Era Of Permission Based Email Marketing


This strategy will no longer work in this post-GDPR World. Regain consent from existing subscribers by using re-permission campaigns. Under GDPR, it is vital to seek permission from contacts and store records of it. New opt-ins and email permissions need to be collected.

How to Run a Successful GDPR Re-permissioning Campaign: A Step-by-Step Guide


All your unsaved work—gone. Freeze. Crash. Groan. Do you remember the old days of word processing? Where you’d get halfway through a project, or a presentation, and your program would just stop responding. Your headache—throbbing.

Digital maturity — ideal state


Company leaders have demonstrated their full support for the transformation — even acknowledging that the transformation itself may have a short term detrimental effect on quarterly results as people learn new ways of working.

3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable


As part of the 30 Days of Genius series , CreativeLive sat down with Godin to discuss everything from failure to permission marketing to what it takes to be truly remarkable. As Godin so clearly articulates it, “The challenge with letting your genius out, is that it might not work.

500 Atlassians Worked Remotely for a Week — Here's What We Learned


Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can't stop sneezing. Working From Home Tips. Dedicate a work space and make it your own. 8:30 – Start work.

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5 Ways Working Remotely Changed the Way I Think About Teamwork


For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin. Sit down with a new team member and work on something together. Remote Working

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GDPR and Marketing – What You Need To Know


Under the regulation, companies now have to request customers’ permission to use even the smallest piece of their data and keep that usage documented. Guest post by Ben Abbott. We live in an age where almost everything we do is recorded in one way or another, especially on the Internet.

5 blog post ideas that take less than two hours to write


Or client work is hitting fast and furious, and you don’t have time to write a long-form post. But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information.

The New Approach to Work-Life Balance


CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours. Additionally, this phenomenon crosses global borders, prompting new laws in France and a campaign in Japan to limit working hours.

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10 Marketing trends to watch for 2017


You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. If you don’t have a design team on hand, look into some design apps that take the work out of photo editing and make some creative and catchy photos.

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The New Approach to Work-Life Balance


CareerBuilder found that nearly half of American workers check email after they leave work, and 45% say they do work during non-business hours. Additionally, this phenomenon crosses global borders, prompting new laws in France and a campaign in Japan to limit working hours.

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Marketers Reveal Their 15 Favorite Apps For Work

Marketing Insider Group

I loved this post and so with their permission, I’m sharing those here along with my own favorite apps for work. My Favorite Apps For Work The first tool I love to use […].

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How Busy Freelancers Can Achieve Work-Life Balance


In theory, a solid work-life balance is more manageable for a freelancer. However, giving yourself permission to take a break, go on a vacation, and not be tied to your email 24/7 can be much more tricky. Here’s how to successfully juggle work-life balance as a freelancer.

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How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Single Grain

Manage User Permissions. Another tip that almost all e-commerce businesses could benefit from is the importance of managing user permissions. But the truth is that most people don’t actually need full access to the system in order to do their work. Cybercrime is on the rise.

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The 23 Best Tools and Apps for Remote Working


Remote working used to be niche—the only people who could “remote in” to the office were those with the right technological set up. But now, thanks to better WiFi, clearer screens, and the many tools that help us stay connected to the office wherever we are, remote work is becoming more popular. The messaging app Slack has become so ubiquitous, it’s almost unimaginable to work without it—whether it’s in the office or remote. Time management tools for remote work.

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Why online software documentation is a necessity in businesses


Another reason why it’s always better to work with a digital format is because any mistake can be easily rectified. Additionally, the files can be accessed with ease, you just need to adjust the permissions to define who is allowed and who is not allowed to access those files.

2-Step Optins: Why They Work and How to Make Them


And unlike other outbound marketing strategies, you’re only contacting people who’ve already given you permission to. Like we said, 2-step optin forms work because you’re adding a buffer step to let your client begin the optin process.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Why a presence at SXSW worked so well for Casper is because they thought about how customers could experience their products in a new, fun, and interesting way. Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events.

How to stop the hustle and establish work-life boundaries

B2B Lead Blog

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. In this interview, you’ll hear Carlos’s story about finding personal and professional happiness and establishing work-life boundaries.

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The Worst Source of Work Conflict

Chris Koch

First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. Second, I spent most of my career as a journalist, which trained me to be vigilant about whether what people say is what they really mean – especially when it comes to marketing, which is the function I work in in SAP.

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How to create a social media calendar that works

Sprout Social

You can filter Inbox messages, assign permissions and even compare performance of tagged groups in Sprout’s analytics. Overall, make sure that the majority of the content you work into your social media calendar is intended to help your audience.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

News about employees getting degrees, awards, or (with their permission) birthdays and more? Deciding what kind of content to include in your B2B eNewsletter isn’t easy.

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How to Put Negative Customer Feedback to Work for You

Martech Advisor

No one likes to hear negative customer feedback, but savvy marketers know that unhappy customers give you powerful insight into what’s working—and what’s not—with your product or service. We live and work in the Feedback Economy.

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Vern Oakley on how to make video work for your brand


Mike Moran and I recently had a conversation with writer, director, and producer Vern Oakley of Tribe Pictures , who shared some insights into how to make video work for your brand and how to tell your story more effectively. Funny how that didn’t work out for the airline.

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How Experiential Marketing Works: 7 Enlightening Tips


It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences.

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How to Inspire Your Restaurant Staff to Work Harder

Altitude Branding

This eases frustration and means employees have more time to work where they’re most effective. If a customer has a complaint, your staff should be preemptively given permission to offer them something on the house, like dessert or a drink.

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Why Sales Techniques Won’t Work For Slow Season


If you’re working with the clients you have engaged recently, you won’t even notice it. Accept that you will be hearing “no” more often than “yes” If your prospects are currently uncertain about employing your services, ask for permission to follow up with them later (always schedule your follow-ups!). Only a few businesses are aware of their high seasons.

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How to Get More Views on YouTube: 12 Tactics that Actually Work


Pro Tip: Have you worked up your audience personas yet? The thumbnail works in tandem with the video’s title. While explaining how the YouTube algorithm works, a card pops up that links to a playlist with more related tips.

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How to Know When to Transition Your Work into a Coaching Business


For the last 9+ years we’ve worked as photographers, specializing mostly in weddings and lifestyle photography. We’ve learned that this is a huge part of the heart behind our work and something inside us comes alive when we’re able to be in that space with others.

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Marketing for leads and sales: What’s working for technology companies today

Sales Lead Insights

This post is based on a transcript of an interview I did with Karl Hourigan , Digital Marketing Strategist for Mediative , immediately following one of the half-day workshops I presented in three cities across British Columbia for the BCTIA entitled, Marketing for Leads and Sales: What's working for technology companies today. Curate and use other people’s content, with their permission and giving them credit.

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Plato, the Allegory of the Cave, and the digital enterprise, part 1


Those who wish to manufacture computers in Brazil must get permission from the SEI, and certain markets—including micro- and minicomputers—are reserved for Brazilian companies.

Best Practices for Marketing and Sales Alignment: Working Through the Funnel-Part I

Marketing Action

In a recent webinar, Pete Gracey, co-founder & president of AG Salesworks joined Act-On CMO Atri Chatterjee to discuss Best Practices for Marketing & Sales Alignment: Working Through the Funnel. Find ways to modify the content in different ways that will work for your business.

How to Re-Post Someone Else’s Work (Ethically)

Marketing Action

First things first: It’s good manners (if not technologically necessary) to get permission for a repost. We’ve used a post or two of Neil’s before, and he includes an embed code for people to use to share his work, so we know he’s not averse to sharing.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? The big question here is, however, does a B2B social media marketing campaign actually work?

Pushing Boundaries with Video: 6 Steps to Make a Video That Works


I’ve also seen companies foul it up beyond all recognition, wasting time, money, and effort on something that was never, ever going to work. Better to ask forgiveness than permission! 6) Work with Professionals.

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How to Sell When You’re on Vacation: Tips for Putting Your Out-of-Office Reply to Work


There’s another way to keep selling when you’re out of the office, and this option doesn’t require any work on your behalf. Here’s how to get two undervalued email assets, your signature and out-of-office replies, to work for you -- even when you’re not working.

Play Nice, You Two: How Marketing and IT Can Work Better Together


As marketing continues to embrace new technologies, there is a growing need to work seamlessly with the IT department to implement and manage their technology. how does marketing work collaboratively with IT? 1) Work with IT to establish single customer view.

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