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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Here are some insights into how you can navigate regulatory compliance in the world of SEM. GDPR’s Impact on SEM. That doesn’t fly with GDPR — these days, visitors must give expressed permission before you can start using their data. they need to click a button to opt in).

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8 Tips to boost sales with email marketing

Fount Media

Digital marketing adds a slew of new platforms, including Facebook newsfeed advertising, search engine marketing (SEM), and more. Ask For Permission. While permission is discussed in a number of ways, it has a very specific meaning in the context of email marketing. Give something valuable away.

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Key B2B Demand Generation Strategies for 2015

The Point

This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) Historically, we haven’t done a lot of pure display advertising (outside of SEM and retargeting) for our B2B clients because it’s been tough to make the CPL numbers pencil out. AN) Hello, Howard. HS) Content is everything these days.

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Measure Your Way to Lead Nurturing Success

The Point

I was flattered to be asked to contribute to the report, and my contribution is reproduced below, reposted here with permission: First of all, let’s define lead nurturing success. increased a massive 75 percent.

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent. Re-posted with permission. . • Lead to MQL Conversion Rate for all leads across all product lines increased 33 percent. •

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Sweating the Small Stuff Matters a Great Deal When It Comes to SEO

Navigate the Channel

RELATED: The Optimal Keyword Density Rate for Inbound Marketing SEO It is clear that stuffing lots of trending words and phrases into online content to generate a traffic spike is no longer permissible. Keywords must be used at a limited frequency and placed in captivating content.

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