The Marketing Revenue Accountability Roadmap
Ledger Bennett
DECEMBER 28, 2020
Data, technology and buyer demand for personalized digital and self-serve experiences drive home this point: Marketing needs to function further down-funnel with Sales moving further up-funnel on the path from Attention > Interest > MQL > SQO > Closed Won. To own a number, you must first set a number. Refocus from ABM to URM.
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