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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

DivvyHQ

Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. Considering that 91% of Americans have their mobile devices almost glued to their hands, it becomes obvious that the response time to a text message is extremely fast. ” Source: [link].

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20 Questions: Email Marketing

SendX

It’s permission-based, customizable, measurable, and has the most significant reach - so yes, it’s still effective. Social media has grown at an exponential rate over the last ten years. Email also has a more extensive user base when segmented across age groups. Should I segment my email lists?

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How to Collect Phone Numbers on Your Website Using Popups

Optinmonster

Do you want to increase your revenue and web traffic with SMS marketing? With popups, you’ll be able to consistently: Drive SMS subscribers to your site for promotions and product launches. Share exclusive SMS offers and coupons to build customer loyalty. What is SMS marketing? Enter popups. That’s called spam.

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Conversational Content: How to Market Through Text Messaging and Chatbots

Content Marketing Institute

Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. Contingent permission. Chatbots are initiated by the audience, thus permission is automatic. unsubscribe rates in the previously mentioned research.).

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SMS Marketing: the Good, the Bad, and the Don’t You Dare

Optinmonster

In this article, we’ll go over the dos and don’ts of SMS marketing, along with other critical mistakes to avoid which we like to call the “Don’t You Dares.”. Your reaction probably depends on if your business friend followed SMS marketing best practices. Because there are right ways and wrong ways to do SMS marketing.

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Improving Business Productivity with Marketing Automation

Webbiquity

Basically, what’s term “marketing automation” is a category of tools that help marketers grow an opt-in email list, categorize the people on that list, then send out predefined sequences of email messages to those recipients based on their segment and behavior.