Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Data Insights Data Privacy

Permissible Purpose

Semcasting

Permissible purpose. Through a certain lens this underlying statement may be about how Facebook plans to adopt responsibility for assuring that access to its user information will require that its advertisers and account holders have a beneficial “permissible purpose.” Some would say that targeting any user without opt-in permission should be prohibited. Overreaction or the exercise of partisan demons over 2016 will not help us address our privacy challenges.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Permissible Purpose. What Do All These Privacy Laws Have in Common?

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion?

How to Retool Personalization for a Privacy-Conscious World

B2B Marketing Directions

Facebook's data privacy policies and practices have been widely criticized, but other large tech firms such as Alphabet/Google have also been the subject of multiple media stories and Congressional hearings. So, how can marketers gain this kind of permission?

Teetering the Line: Privacy Invasion or Tailored Experience?

Aberdeen HCM Essentials

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion?

Navigating a Privacy-First Digital World

Bluetext

Data privacy features can be overwhelming. But say you are an American-based company, are you affected by data privacy regulations? Just months after GDPR was enforced, the California Consumer Privacy Act (CCPA) was launched. Data privacy acts are no joke!

5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn.

Privacy Sandbox is the AdTech Playground Of the Future

Martech Advisor

Google Chrome recently put forward proposals to advance privacy on the open web whilst preserving publisher revenues - coining the term "Privacy Sandbox." Sandboxes are effectively environments on your computer that have minimal permissions to access the rest of the device. It means that programs can’t access your hard drive, webcam or desktop without first gaining permission to do so.

How an Absence of Privacy Shield Certification Could Put your Brand at Risk

NetLine

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. As a Privacy Shield certified buyer engagement platform , we’re positioned to help marketers better understand the importance of seeking vendors that comply with global privacy protection regulations. But first, let’s get you up to speed on Privacy Shield. Technology brand safety data privacy GDPR Privacy Shield

Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Why is data-privacy legislation needed?

Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. CCO: New rules and legislation around data privacy are, of course, aimed at curbing less-than-ethical or less secure business and marketing practices that might put personal data at risk. And be transparent.

Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Why is data-privacy legislation needed?

Data Privacy 101: Considerations and Why You Should Care

Bluetext

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement.

How to Make Personalization Work in a Privacy-Conscious World

B2B Marketing Directions

The problem with this "more personalization" approach is that it fails to account for widespread and growing privacy concerns among both consumers and business buyers. Several recent research studies have shown how important transparency and control are for customers and prospects.

GDPR and Marketing – What You Need To Know

Webbiquity

This reality is disconcerting for large numbers of people, with over 90% of online customers stating that they’re worried about their online security and privacy to some extent. Under the regulation, companies now have to request customers’ permission to use even the smallest piece of their data and keep that usage documented. They’re also required to be transparent about any potential data breaches, and let the customer know if their information has been compromised.

Why the Consent Mode for Google Tags Is Huge for Privacy

Convert

Google Consent Mode is here and it’s a huge step forward for user privacy. Google announced the new Consent Mode to help bridge the gap between advertising and privacy.

How to Prepare for a Cookieless Future

Zoominfo

software would include App Tracking Transparency — an update that “requires apps to get the user’s permission before tracking their data across apps or websites owned by other companies for advertising.” As the industry continues to evolve, privacy policies will, too.

Data privacy legislation: what display advertisers need to know

Bannerflow

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Plus, what you can do to ensure your display ads continue to deliver the biggest impact in the context of heightened data privacy. The aim of the regulation is to protect personal data and privacy for individuals. Transparency and consent.

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.

In-aisle mobile marketing: a boon for consumers or a violation of privacy?

Biznology

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. The downside is the privacy issue, again. Requesting location information and the permission to blast a consumer with sales messages is a big ask, so companies need to really be ready before rolling out the technology. These businesses should also be transparent about how the data that is collected will be used.

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

Data Permissions. No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. How GDPR’s Data Permissions Impact Inbound Marketing. Privacy by Design.

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Why You May Want to Rethink Data, Privacy, and Content

Content Marketing Institute

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. have given us compliance-driven motivation to be more vigilant and transparent in our handling of consumer data. See the privacy law recently passed in California.) Should digital privacy encompass more than just data?

Top Marketing Trends 2019: Privacy Will Drive Big Changes

Bluetext

Privacy, ranging from significant new regulatory requirements, massive industry failures, and changing consumer expectations, wasn’t merely a distraction (or some might say annoyance) – it was a bludgeoning that top marketers had to take repeatedly, as changes to successful digital strategies got turned on their head over and over throughout the year due to changes in privacy rules as well as blow-back against platforms that appeared to disregard privacy.

Global Business: The Basics of Data Protection and Data Privacy

Marketo

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A data controller has obligations under local laws to protect the privacy of the data they collect. The most important words here are trust and transparency. A data controller earns and builds trust through complete transparency.

Preparing for the Inevitable: Data Privacy Legislation in the United States

Martech Advisor

With conversations about federal privacy legislation heating up and Congress poised to take action in the year ahead, Cody Bender, Chief Product Officer of Campaign Monitor, discusses what this means and how marketers can prepare. and we’ve seen an increase in the number of headlines about individual states considering their own privacy legislation. Preparation is key to being compliant with data privacy regulations, as the work leading up to its enactment can be a heavy lift.

In-aisle mobile marketing: a boon for consumers or a violation of privacy?

Biznology

When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. The downside is the privacy issue, again. Requesting location information and the permission to blast a consumer with sales messages is a big ask, so companies need to really be ready before rolling out the technology. These businesses should also be transparent about how the data that is collected will be used.

How Digital Marketers Can Shake the Big Brother Mantle

Biznology

Americans have long been wary of new technology and its potential to invade an individual’s privacy. But privacy breaches – both real and perceived – put businesses at great risk. They’ve all been criticized for violating an individual’s privacy. Americans have long been wary of new technology and its potential to invade an individual’s privacy. Ester Dyson, the investor and technologist, once said that online privacy is a marketing problem.

iOS 15: What you need to know

DotDigital

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. Privacy is important. Consumers do not want personalization at the sake of their privacy.

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Q&A with Kasper Skou, CEO and Co-Founder of Semasio

ClickZ

By hooking brands and selling their data, these companies rid them of their most valuable data, control, transparency and ownership. Here is a full round up of our chat with him: Q) The Social Dilemma documentary focuses on the importance of consumer data and privacy.

How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It)

Single Grain

The major highlight of the iOS 14 update is how it handles user privacy and data use. To maintain user trust in Apple devices and the company's high standards for privacy, security and content, the newest versions of Apple iOS 14.5,

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Building Trust Requires Innovation

Customer Experience Matrix

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. What’s needed are methods that let people see things for themselves: a sort of radical transparency that doesn’t require relying on anyone else’s word, including (or perhaps especially) the word of “people just like me”. customer experience facebook marketing privacy relationships trust

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Among other things, the GDPR requires any business that uses consumer data to: Keep clear records of collected data and its use Assess the privacy standard of consumer information in their possession Obtain explicit consent from consumers before using their personal data Put processes in place that give consumers the right to be forgotten Have protocols in place to respond to potential data breaches. Data, Privacy, and Security data security GDPR Privacy regulatory compliance SEM

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The Ultimate Guide to GDPR for Advertising

QuanticMind

It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts. It’s aimed at protecting data and privacy for all individuals within the European Union, and addresses the export of personal data outside the EU. Businesses must conduct privacy impact assessments. Review/revise your privacy policy.

How Apple's iOS 14.5 Release Could Impact Advertisers

Hubspot

Apple's New Privacy Policy. there is also a change coming to Apple’s AppTrackingTransparency (ATT) Framework, which is essentially its data sharing and privacy policies. The Early Response to Apple's Privacy Pivot. Quick Tips for Navigating Apple's Privacy Changes.

Stay in Compliance: What Marketers Need to Know About ePrivacy Law

Marketo

Transparency will be a ‘buzz’ word in the new General Data Protection Regulation. Ask to see the privacy policy that was used to inform those on the list how their data would be used. Even if you don’t have permission to market to them, you can still contact them to assess the validity of the data. That said, given the enhanced privacy awareness in the EU, respecting this browser setting is likely to be good public relations when dealing with EU users.

Is Your Content Putting You at Risk?

B2B Memes

Though ethics is not a frequent topic of discussion among content marketing thought leaders, a key principle that is widely accepted is the importance of transparency. Likewise, openness and disclosure will serve you well in legal areas, whether in observing FTC guidelines or in deciding whether you need to include a privacy policy and terms of service on your Web site. Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?).