B2B Marketing Directions

JULY 4, 2021

Facebook's data privacy policies and practices have been widely criticized, but other large tech firms such as Alphabet/Google have also been the subject of multiple media stories and Congressional hearings. Several recent research studies have shown how important transparency and control are for customers and prospects.

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

Marketing Insider Group

MAY 2, 2023

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Not only do you have permission to collect this data, but consumers are sharing it with you for their own benefit – usually for a reciprocal exchange of value, like a personalized offer.

ROI 240

ROI Webinar Metrics Privacy Content 240

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. But it’s not only Big Tech changing the game. It’s not all doom and gloom.

Analytics 126

Analytics Privacy Privacy Policies Privacy Protection 126

Salesforce Marketing Cloud

OCTOBER 26, 2021

Transparency. Consumers want and expect the ability to control their personal data, retain the right “to be forgotten,” and actively manage their privacy preferences. What does data privacy mean for small and growing businesses? Dig into data privacy law. What are they? Here’s what we heard: 1.

Privacy 95

Privacy Tactics Terms and Conditions Psychographics 95

Semcasting

APRIL 11, 2018

Permissible purpose. Through a certain lens this underlying statement may be about how Facebook plans to adopt responsibility for assuring that access to its user information will require that its advertisers and account holders have a beneficial “permissible purpose.” It is a legal term.

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

B2B Marketing Directions

MARCH 1, 2020

The problem with this "more personalization" approach is that it fails to account for widespread and growing privacy concerns among both consumers and business buyers. Personalized marketing will not reach its full potential unless marketers use an approach that addresses these privacy concerns. Canada, and the U.K.,

Privacy 64

Privacy Personalization Work Management Gartner 64

Martech

AUGUST 30, 2022

Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Customers and stakeholders expect brands to be transparent about what data is being collected and for what purpose.

Ad Building 105

Ad Building Privacy Ad Exchange Brand Identity 105

Martech

FEBRUARY 27, 2024

Transparent discussions about budgets, payment terms and expectations are foundational to a successful partnership. Moreover, contracts are crucial in defining the scope of work, deliverables, timelines and legal rights, including intellectual property rights and usage permissions.

Advertising Agencies 118

Advertising Agencies Brand Identity Branding Marketing & Strategy 118

Martech Advisor

SEPTEMBER 5, 2019

Google Chrome recently put forward proposals to advance privacy on the open web whilst preserving publisher revenues - coining the term "Privacy Sandbox." Sandboxes are effectively environments on your computer that have minimal permissions to access the rest of the device. How does it work?

Privacy 87

Privacy Marketing Proposals Advertising Agencies Advertisements 87

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Permissible Purpose. What Do All These Privacy Laws Have in Common? Data Processing Agreement — This is common among all privacy laws.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

The Customer

APRIL 14, 2020

Data Privacy (archive). The platform, which is currently in beta, will match fully-permissioned customer data sources with brands. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security? 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? So what do you need to know to stay on the right side of data privacy? First-Party Data.

Privacy 64

Privacy Opt-out Intent Data Opt-in 64

Salesforce Marketing Cloud

JULY 12, 2023

Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. Data masking replaces sensitive data with anonymized data to protect private information and comply with privacy requirements.

Marketing AI 98

Marketing AI Ethics Privacy Enterprise Management 98

The Customer

JUNE 23, 2020

But there is a distinct difference between what’s being called “Zero-Party” data and data that has been given freely as part of a transparent value exchange. The Utility of Fully-Permissioned Customer Data from TheCustomer on Vimeo. The video is fairly short-and-sweet and has been edited for brevity. Transcript).

Ad Exchange 52

Ad Exchange Paid Search Agency Transparency Advertising Agencies 52

Sana Commerce

AUGUST 22, 2023

Streamlining permission management with Usercentrics Usercentrics believes in creating a healthy balance between data privacy and data-driven business, by delivering solutions for every size enterprise. And we believe that protecting individual’s digital privacy is not a contradiction with enabling a thriving digital ecosystem.

Advertising Agencies 52

Advertising Agencies Enterprise Management Privacy Protection Work Management 52

SmartBug Media

JANUARY 17, 2020

Data Permissions. No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. How GDPR’s Data Permissions Impact Inbound Marketing. Privacy by Design. This is probably the most important right of GDPR that affects marketers.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

Paid Search Agency 101

Paid Search Agency Privacy Work Management Marketing Proposals 101

Aberdeen

DECEMBER 16, 2019

Is using intent data an invasion of privacy, or is it just a good way to create more tailored experiences for target audiences? There’s no doubt intent data is a powerful tool, but is it ethical, or does it cross lines into privacy invasion? So what do you need to know to stay on the right side of data privacy? First-Party Data.

Privacy 52

Privacy Opt-out Intent Data Opt-in 52

Martech Advisor

DECEMBER 13, 2019

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Sounds simple but it isn’t.

Privacy 60

Privacy Privacy Policies Spyware Phishing 60

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR? My business isn’t located in Europe, why should I care?

Privacy 47

Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Content Marketing Institute

NOVEMBER 13, 2018

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content. They’ve had to go through the process of updating their privacy policies.

Privacy 84

Privacy Privacy Policies Terms and Conditions Rules 84

Hubspot

SEPTEMBER 1, 2023

There’s a lot to consider, including bias, data management, permissions, and more. Conscientious sales pros worry about AI bias , transparency, brand reputation, customer experience, and human relations. Ask for permission. Zoom provides an excellent example of permissions made very clear regarding their recording software.

Ethics 66

Ethics Marketing AI Training Work Management 66

Martech

MARCH 21, 2023

This article looks at data management platforms in depth — what they are, why they are important, what they are used for and their future in a privacy-focused landscape. Consumers are more aware of online privacy issues now and expect transparency about how their data is used.

Marketing Management 93

Marketing Management Privacy Demographics Segmentation 93

Valasys

JULY 6, 2023

New Jersey, 26th July’23: On Monday, Gizmodo spotted that Google recently updated its privacy policy to disclose that its various AI services, such as Bard and Cloud AI, may be trained on public data that the company has scraped from the web. This latest update simply clarifies that newer services like Bard are also included.

Training 52

Training Privacy Policies Google Copyright 52

Martech Advisor

NOVEMBER 18, 2019

With conversations about federal privacy legislation heating up and Congress poised to take action in the year ahead, Cody Bender, Chief Product Officer of Campaign Monitor, discusses what this means and how marketers can prepare. Learn More: Why Data Transparency and Control are Vital to Paid Social Media Today.

Privacy 45

Privacy SMS Paid Social Agency Work Management 45

Convert

NOVEMBER 18, 2020

Google Consent Mode is here and it’s a huge step forward for user privacy. Google announced the new Consent Mode to help bridge the gap between advertising and privacy. What Is Google Consent Mode?

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

Customer Experience Matrix

APRIL 13, 2018

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. In other words, the EU approach creates a forced transparency that builds trust, especially false information would be a legally-punishable offense.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Valasys

MARCH 5, 2024

Blockchain technology enables companies to have transparent and tamper-resistant transactions, smart contracts across various industries, and data storage due to its decentralized and secure features. Its ability to enhance security, transparency, and privacy makes it ideal for brand identity verification.

Transparency 40

Transparency Work Management Privacy Differentiation 40

Hubspot

APRIL 28, 2021

Apple's New Privacy Policy. there is also a change coming to Apple’s AppTrackingTransparency (ATT) Framework, which is essentially its data sharing and privacy policies. While Apple's pivot might seem shocking, it is not the first major tech giant to take action when it comes to data privacy. Here’s how.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Privacy Policies 98

ClickZ

NOVEMBER 12, 2020

By hooking brands and selling their data, these companies rid them of their most valuable data, control, transparency and ownership. Here is a full round up of our chat with him: Q) The Social Dilemma documentary focuses on the importance of consumer data and privacy. But are brands aware of how big companies use their brand data?

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Content Marketing Institute

AUGUST 8, 2018

Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns. Changing privacy laws in Europe and, now, the U.S. have given us compliance-driven motivation to be more vigilant and transparent in our handling of consumer data. See the privacy law recently passed in California.)

Privacy 63

Privacy Marketing AI Ethics Lead Ranking 63

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. Clean rooms have grown into a more extensive and robust set of tools for brands and agencies to maintain privacy and compliance while housing and unifying multiple data types.

Multi-Touch Attribution 110

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 110

NetLine

AUGUST 16, 2019

And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. In short, “Privacy Shield is an agreement between the EU and US allowing for the transfer of personal data from the EU to US.”

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Bluetext

APRIL 16, 2021

Data privacy features can be overwhelming. But say you are an American-based company, are you affected by data privacy regulations? Just months after GDPR was enforced, the California Consumer Privacy Act (CCPA) was launched. Those were implemented across sites based on these new data privacy laws.

Privacy 26

Privacy Privacy Policies Opt-out Opt-in 26

Litmus

AUGUST 2, 2021

Privacy & trust. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you. We share 6 tips for successful re-permission campaigns worth reading.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Only B2B

JULY 7, 2023

Gather business cards and personal information, then send personalized emails to ask for permission to add the recipients to your mailing list. As technology advances, AI, interactive experiences, and data privacy will shape the future of B2B email list building.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62