EU & UK GDPR: 5 things you must know about email consent
Litmus
MARCH 8, 2021
The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR.
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