Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Email Marketing 110

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 110

Scoop.it

JANUARY 24, 2023

Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. It is a great idea to use software like Scoop.it This goes to show that email will continue to be the most popular communication channel as well as marketing platform.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Navigate the Channel

JANUARY 3, 2024

According to email marketing software company MooseEnd , most headline testing tools help users test for the following—all of which can be dealbreakers in a headline: Spammy words: Detect words likely to transfer your email to spam, such as 100% free, urgent, buy now, etc. How do you know if you’re doing that? Do not be this emailer.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Customer Experience Matrix

MAY 11, 2019

They use special devices and software that hides their identity, regularly erases their data, and maintains separate personas for different purposes. They get the best of both worlds: privacy for themselves and convenience based on the data of others.” Why is privacy protection expensive? With your permission.”

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

SmartBug Media

JANUARY 17, 2020

Data Permissions. No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. How GDPR’s Data Permissions Impact Inbound Marketing. Privacy by Design. This is probably the most important right of GDPR that affects marketers.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

The Customer

APRIL 14, 2020

The platform, which is currently in beta, will match fully-permissioned customer data sources with brands. 15 min Your Data Privacy: How Much Do People Know? 17 min The Customer Data Tail is About to Wag the Dog January 26, 2020 Customer Data Privacy is just the tip of the spear. July 10, 2020 This piece from 1Touch.io

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Goolara

DECEMBER 8, 2020

The California Privacy Protection Agency. The most dramatic change from CCPA is the creation of the California Privacy Protection Agency. Previously, the prosecution of privacy violations was left to the California attorney general’s office, which acknowledged they don’t have the resources to bring many cases to court.

Privacy 64

Privacy Privacy Protection Email Marketing Paid Search Agency 64