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We’ll Take the B2C Special: Fully Personalized and Self-Directed Email Experiences


Prioritizing personalization, zero and first-party data capture as we see privacy measures come into effect is one of the major challenges marketers face–and it’s not always an easy balance to strike. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

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Connecticut Data Privacy Act: How We Make Sure Convert Remains Compliant


Despite privacy and data security regulations existing in the United States for decades, those regulations previously only applied to specific businesses, areas, and data types. Check out our assessments of the privacy laws in. Permissible Purpose. Data Protection Assessments.


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Data Privacy 101: Considerations and Why You Should Care


However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law


The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

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Social Media Compliance: Everything You Need to Know to Stay Compliant


The most common risks and requirements generally fall into four broad categories: Privacy and data security. Privacy and data security. While they vary by industry, privacy and data security requirements generally intend to: Limit who marketers can contact.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection


This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Permissible Purpose. Data Protection Assessments. GDPR protects personal data.

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Data Privacy (Archive)

The Customer

Data Privacy (archive). The platform, which is currently in beta, will match fully-permissioned customer data sources with brands. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security?

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Many Free Android Apps Are Starting To Look A Lot Like Malware


While these legitimate apps aren’t stealing passwords, they’re still riding roughshod over user privacy by gratuitously sucking up your contact and location information — or worse. Android apps display their privacy policies in seeking permission to gather personal data, and many developers bank on the fact that most people will just click through to the app. Mobile ad networks advertising Android apps developers mobile personal data privacy