The 2012 Social Networking Privacy Policy

Webbiquity

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. Guest post by Athena Newton.

The GDPR Era Of Permission Based Email Marketing

Valasys

Regain consent from existing subscribers by using re-permission campaigns. Under GDPR, it is vital to seek permission from contacts and store records of it. New opt-ins and email permissions need to be collected.

5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

In addition, you can also include a “Do Not Track” button or link on your privacy policy page. At a minimum, evaluate who has access to your marketing automation or email marketing software and what levels of permissions they have. Update Your Privacy Policy.

GDPR: The Biggest Gift to Content Marketers in a Decade

Content Marketing Institute

“We’ve updated our privacy policy.” I’m writing this May 28, three days after the enforcement date of new European data privacy regulations – commonly known as the GDPR (General Data Protection Regulation). Permission equals engagement. Seen much of that sentence lately?

Did a Company Share Your Information W/O Your Consent? The FTC Wants to Know

Marketing Action

On August 14, 2015, Lisa Weintraub Schifferle, an attorney with the Federal Trade Commission’s Division of Consumer and Business Education posted an open invitation on the FTC website: Want privacy? And we’ve made it easier for you to report privacy-related complaints.

Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute

From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. HANDPICKED RELATED CONTENT: Why You May Want to Rethink Data, Privacy, and Content.

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

It doesn’t matter if the email address was collected legally, or even if the privacy policy connected to a form they filled out saying their information would be freely shared with anyone who asked for it.

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The Ultimate Guide to GDPR for Advertising

QuanticMind

It’s the biggest regulatory change in data privacy in decades, and the deadline for compliance is fast approaching. Disclaimer: The GDPR is a 200-page document that covers data privacy reform for companies in a variety of contexts. Businesses must conduct privacy impact assessments.

How to Use Forms for Lead Generation

Marketing Action

The main purpose of a form is to get permission to interact and continue to engage with a potential customer, gain insightful information on that prospect, and let you prioritize and score a lead’s attributes (such as title) and actions (such as downloading a solution-focused white paper).

Digital Marketing Glossary, Part 3

Marketing Action

Permission marketing: Explicit permission happens when you disclose how you plan to use a prospective subscriber’s email address (such as when someone subscribes to your newsletter and also checks a box accepting promotional emails).

A Marketer’s Guide to the New GDPR Regulations

Salesfusion

Don’t wait until the clock starts ticking this spring to see if your current database permission levels and acquisition methods levels are in compliance with the Regulations. Do you have enough information on permission and source to hold up in court if needed?

HIPAA Compliance 101: Digital Marketing Strategies for Healthcare

SmartBug Media

This legislation “provides data privacy and security provisions for safeguarding medical information.” The HIPAA Privacy Rule gives individuals important control over how their protected health information is used and disclosed for marketing purposes.

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Permission to send them updates and promotions. Here’s an example of this in action: If someone gives you their information in exchange for a report, you may NOT automatically add them to your email list and send them marketing messages without their express permission (or “consent”, in the language of GDPR). Mention that you have a privacy policy, and include a link to it. Forms deserve far more consideration than they get.

Yes, the GDPR Will Impact Your B2B Digital Marketing

Schubert B2B

There’s a reason why you’ve been getting so many emails about changes to companies’ privacy policies or asking you to confirm your email subscription. Reviewing permissions for data access will also help you prevent data loss, leakage and unauthorized access to personal data.

Stay in Compliance: What Marketers Need to Know About ePrivacy Law

Marketo

Ask to see the privacy policy that was used to inform those on the list how their data would be used. Even if you don’t have permission to market to them, you can still contact them to assess the validity of the data. Privacy and Deliverability

Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

privacy policy | User Agreement. Reprints/Permissions. Registration on or use of this site constitutes acceptance of our User Agreement and Privacy Policy. The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of CondéNet Inc. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription.

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4 Fast Facts About Facebook Lead Generation

Opt Intelligence

Here are four fast facts you need to know first: Privacy Concerns In The News. Facebook has been all over the news lately, almost exclusively in relation to privacy concerns around the world.

Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week

Hubspot

You might recall last week’s marketing round-up post where we mentioned Instagram’s updated privacy policy, which led to some serious backlash from users -- which then led to a rollback and replacement of the originally publicized privacy policy.

The Problem with Implicit Opt-In For Email Marketing

Marketo

In either case, the website’s privacy policy must state that performing this action automatically opts the user into email marketing. But even if you have legal permission, in general less consumer effort in the sign-up process generally means less connection to your brand overall.

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Why It Matters How Companies Capture and Handle Personal Data 

NetLine

Despite the fact that these policies didn’t immediately affect American citizens, the ripple effect could be felt across the entire digital landscape. . There’s an argument to be made, however, that the EU’s policy change—which was first proposed in January 2012—was too late.

Why a Data Ethics Program is Critical for CCPA and Beyond

LiveRamp

Editor’s note: This blog was reposted with permission from AdExchanger. Unethical parties can violate privacy norms, causing embarrassment and even social or financial damage to individuals. They must not only stand ready to demonstrate a commitment to internal policies and document the mechanisms which put those policies into effect, but also be willing and able to remediate when necessary. How are they enforcing stated policies within their enterprise?

The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Privacy Policies and Terms of Use.

Get Me On the List! Whitelisting & Deliverability

Marketing Action

Emails will end up in the spam folder, even though recipients have filled out forms, opted-in, and given permission to you. They will examine your privacy policy, review your traffic and volume levels, and look for evidence of established trustworthiness.

Top Marketing Trends 2019 Part 2: It’s All About Privacy

Bluetext

We started with privacy because of a sea change in consumer attitudes about their online privacy over the past 18 months – much of it the result of huge changes in policy around the world, like the European Union’s GDPR requirements, as well as data breaches that put a massive number of Americans at risk. One idea that is making headway is having a privacy dashboard that is readily accessed by visitors, where they can make their own decisions about their data.

Is Your Content Putting You at Risk?

B2B Memes

Likewise, openness and disclosure will serve you well in legal areas, whether in observing FTC guidelines or in deciding whether you need to include a privacy policy and terms of service on your Web site. Did you know, by the way, that if you use Google Analytics, you are expected to have and post a privacy policy?). For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust

Hubspot

5) Include a link to your privacy policy. Include a link to your privacy policy right on -- or near -- your landing page form to put visitors' minds at ease, and explain exactly what you do (and don't) use email addresses for.

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

False positive - A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. House List (or Retention List) - One of your most valuable marketing assets, it's a permission-based list that you built yourself with opt-in subscribers.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

False positive - A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. House list (or Retention list) - A permission-based list that you built yourself. Opt-in (or Subscribe) - To opt-in or subscribe to an email list is to choose to receive email communications by supplying your email address to a particular company, website or individual thereby giving them permission to email you.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

Used with permission. Privacy Policy. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. This video will appear on your blog shortly. Loading. Loading.

How to Create Lead Generation Landing Pages that Convert

ConvertKit

” But instead of trading money for products, they're swapping their valuable contact details (and permission to follow up later) for the information you're offering. Lead generation landing pages are the superstar sales team for your online business.

Global Business: The Basics of Data Protection and Data Privacy

Marketo

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. Opt-in/Opt-Out policies for Email & Lists.

Five SEM Highlights of 2018

QuanticMind

Perhaps not surprisingly, many developments in the SEM space are related to significant changes around personal data — including new, stringent global privacy regulations, the onslaught of consumer information, hyperpersonalization and a slew of resulting data privacy issues. At its core, GDPR is a regulatory act aimed at protecting data and privacy for all individuals within the European Union, and addressing the export of personal data outside the EU.

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

And the emergence of GDPR has also inspired similar regulatory compliance mandates elsewhere, including a new state data privacy law in California and several data protection bills gaining traction at the federal level in the US. You can then direct visitors to your data security policy.

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Obey Facebook’s Rules of Engagement (Or Else)

Marketing Action

Facebook’s rules of engagement and platform policies weren’t always as clear and concise as they are today. This section is all about privacy and control. Here’s a shortlist of guidelines: Obtain written permission before publishing content on someone’s behalf.

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Managers Say the Majority of Information Obtained for Their Work Is Useless, Accenture Survey Finds

Buzz Marketing for Technology

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

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