Permission Marketing: Love it or Hate it?

PureB2B

Seth Godin found the answer to this consumer dilemma in 1999, as he developed the idea of “permission marketing.” In his book Permission Marketing: Turning Strangers into Friends and Friends into Customers , he defined the term as the type of marketing where you need the consumer’s consent before sending out information. Permission Marketing vs. Interruption Marketing. Permission marketing shifts the power to the consumer. Benefits of Permission Marketing.

5 ‘FlipMyFunnel’ Podcast Episodes to Binge Before #B2BSMX

Content4Demand

By Marisa Jentz, republished with permission from Demand Gen Report. FlipMyFunnel brings the popular podcast series to life to showcase the best strategies for applying ac c ount-based principles to go-to-market strategies. As an avid podcast listener (think “ Comedy Bang !

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here.

5 blog post ideas that take less than two hours to write

Biznology

But remember, unless you have permission from the person who initially asked the question, don’t include their name or any identifying information. You can leverage this technique even if you don’t have a podcast! Sometimes, you need good content, and fast.

Getting Serial With B2B: 3 Examples Of Bingeworthy Content

Content4Demand

Republished with permission from Demand Gen Report. More and more B2B brands are creating binge-worthy video shows and podcasts. This series from Zaius , a B2C CRM provider, includes a collection of videos, podcasts and blogs made by marketers for marketers. By Elise Schoening.

Whitney Bouck, Box’s SVP of Marketing: Why Marketers Need Full Funnel Planning to Win Customers

Crimson Marketing

Demand Generation PodcastsThe volume and speed of marketing tactics and technologies that the modern marketer needs to stay on top of is pretty staggering. It can be a real challenge to keep track of this complex universe and still keep moving the needle.

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How to stop the hustle and establish work-life boundaries

B2B Lead Blog

Building boundaries in community Brian, you and I have talked about my boundaries, and I’ve invited you into that community of people who have permission to be like, “Hey, I’m kind of seeing this stuff,” or “What’s going on here and how are you doing with that?”

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Now, I think the podcast, because it’s on the go and we don’t expect people to sit down and watch this for 20, or 30, or 40 minutes or whatever, but you’ll notice a lot of podcasts are now releasing the full episode on YouTube as well. You also have your own podcast.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. Now, I think the podcast, because it’s on the go and we don’t expect people to sit down and watch this for 20, or 30, or 40 minutes or whatever, but you’ll notice a lot of podcasts are now releasing the full episode on YouTube as well. You also have your own podcast.

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The Latest Trends in B2B Email Marketing

Modern Marketing

Canada's Anti-Spam Legislation (CASL) was the first wave in the changing attitudes around privacy and permission. What’s clear is that privacy and permission standards are rising quickly and so are the penalties for non-compliance.

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Are Your Company’s Social Media Activities Breaking the Law?

Marketing Envy

It means using someone else’s copyrighted work without their permission, including images and photos, music, videos, and literature, along with some items that might surprise you, like maps, apps, and recorded speech. As always, the golden rule is: if in doubt, ask for permission.

Content Marketing Plus Email Marketing: Synergies, Optimizations, and Trends

Modern Marketing

“Consider podcast listeners,” says Otilia Antipa, Principal B2B Consultant at Oracle Marketing Cloud Consulting. Clearer email permissions on content download pages.

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10 Insightful Leadership Resources for Content Managers

ScribbleLive

Also, check out the “ EntreLeadership Podcast ,” which includes interviews with executives, marketers, and small-business leaders that are chock full of good ideas and nuggets of advice. What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader.

Why You Need a Content Marketing Strategy

ANNUITAS

Cool infographics, eBooks, podcasts and everything else under the sun. It’s really the only way to start the conversation, Engage your buyers and gain permission to continue that conversation. Content marketing is at the heart of what we do as marketers these days.

How to Build a Sales and Marketing Database from Scratch

DiscoverOrg

A great way to gather contacts in your target market is to create relevant, thought-provoking content – such as blogs, e-books, podcasts, or webinars – as part of your inbound marketing strategy. Do you need to build your marketing list, but don’t know where to start?

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Freelancers Share the Out-of-Office Examples That Help Them Unplug

ClearVoice

Now, I give myself permission to truly log out of my work and enjoy vacations. It’s an experience freelance journalist and podcaster Suchandrika Chakrabarti knows firsthand since she teaches, speaks at conferences or otherwise, is away from email.

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer

Host note: What follows is a lightly-edited transcript of the Buffer Podcast episode #125 for your reading pleasure. Hailley : First up, fellow-podcaster Pat Flynn says to treat social media marketing like you’re going to a party , which I think is a great way of thinking about it.

5 Ways B2B Organizations Can Leverage User-Generated Content

KoMarketing Associates

Interviews or Podcast Episodes: Since it’s likely there are many industry experts at the events you’re attending, consider recording some audio or video interviews while at the event. One Caveat: Get Permission First. With all forms of user-generated content, make sure you have user permission before posting it on your own social media channels or website.

Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

Download conference-video podcasts from iTunes. AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. Sign Language : Mary Gaitskill discusses Vladimir Nabokov and his story “Symbols and Signs,&# in this month’s fiction podcast. MORE PODCASTS. Download podcasts, events video, audio issues, and animated cartoons at the iTunes music store.

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6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

B2B organizations are feeling the wrath of a buyer-driven marketplace, and are increasingly challenged to “get permission” to interact with their target audiences.

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Following your customers on their Twitter and Pinterest does not require their permission.

Perfecting the Art of the One-on-One Interview

Content Marketing Institute

Among the uses: Editorial – Be it for your blog, podcast, vlog, book , or some other format, interviews are an excellent way to source original insights. Ask permission to record. If someone shares a very personal detail with me, I never use it without explicit permission.

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How to Leverage New Technology in B2B Marketing

KoMarketing Associates

With permission, conferences, conventions, and large business gatherings would be a great place to take some videos to share on social media and their website. For example, here’s one on email segmentation that was shared by podcast host Brandon Gaille on his blog.

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How To Compete In An Omni-Channel World

Crimson Marketing

Use loyalty programs, near field communication devices and other permission based marketing to provide a consistent and personalized experience online and in-store.

How to Switch Niches: What Is a Content Niche?

ClearVoice

More than anything, a niche gives a writer permission to geek out on whatever subject they find the most intriguing, and really double-down their efforts to learn as much as they can. Like many journalists, my career has taken plenty of twists and turns along the way.

The 3 Key Decisions That Determine Webcast Series Success

Content4Demand

Republished with permission from Demand Gen Report. This is the most common format that we’re all accustomed to when we think of a series of any kind — such as TV talk shows or podcasts. By Brian Anderson.

Buy domain names for all your pages, products, and services

Biznology

links you’ve been using and trying to share on podcasts, conferences, and mixers. “ Bee eye tee dot ell why slash micro influencer marketing, one word ” — it does not just roll off the tongue. Infomercials and commercials have become smart.

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The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. As the admin, I have permission to check on them if I want, but in reality, Karina is the one managing me, so I just granted her the permission to oversee everything.

Are there naked photos of you online?

Biznology

So-called revenge porn is a crime no matter what, given that it’s a photo or video of you (as long as you have never given express permission to the photographer at any point in the past).

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Inbound Marketing vs. Outbound Marketing: Magnet vs. Megaphone

The Forward Observer

Here’s how Wikipedia defines it: Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which serve to bring customers in closer to the brand, where they want to be. Now with permission granted, the marketer continues to offer helpful information via email on a regular basis to the prospective customer.

“Better Customer Journey Analytics are Critical,” says Red Cross Loyalty Lead

ERDM

Because of this, we’re looking to make the collection of a donor’s email address a mandatory requirement going forward (with permission of course). Article by Ernan Roman Featured on CustomerThink.com Andrew George is the Lead for Loyalty and Retention at the Canadian Red Cross.

New research: Boost organic growth from current customers

B2B Lead Generation

So, let’s over-serve them, let’s provide world-class service, and if we do that we’re going to, at some point, achieve a threshold, permission, and if we can get over that permission threshold, then we’ll have won the right to ask them for growth. Let’s create these world-class moments of delight, and that will earn us the permission for growth.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

You definitely should reach out to the original creator and ask for permission to re-post their photo on your profile before reposting their work. Anchor – a podcast and short audio social network.

How to Build a B2B Content Library: A Beginner’s Guide

Modern B2B Marketing

Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role in sales that it’s not difficult to see why digital asset management solutions are so important. What permissions do we need on our assets?

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5 B2B Brands Show Us How Social Media Is Done

Content4Demand

Republished with permission from Demand Gen Report. Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. by Elise Schoening.

B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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How to Write a Social Media Policy

Webbiquity

Don’t use images or content generated elsewhere without permission. • Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). Why is having a social media policy in place so critical?