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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. This happens when your subscribers Opt-in (In) through a sign-up form.

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Practical Cybersecurity for Marketing Agencies

ActiveDEMAND

Use granular permissions. Your security against phishing is only as strong as your most gullible employee. It’s currently at 1 million views, and we really need you to submit a DMCA claim to take it down and prevent further damage.” An old employee downloaded it and shared it on Reddit.

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The Best Email Deliverability Guide Ever

Act-On

These systems are opaque from a sender’s point of view–you can’t see what’s going on behind the curtain. We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web.

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Our ESP has been hacked!

Goolara

The use of this protocol will help prevent phishing emails (those pretending to be from eBay, Bank of America or other brands with good reputations) from landing in your inbox. Unfortunately, email clients don’t always make viewing the headers easy. For most businesses, SPF and DKIM should do the trick. © Goolara, LLC, 2020.

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Why we care about email marketing: A marketer’s guide

Martech

Permission and privacy regulation. Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. Permission is essential. “Opt in” is a legal requirement in most countries to get subscriber permission before sending marketing or other commercial email.

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The Definitive Guide to Email Deliverability

SendX

The most commonly accepted definition of SPAM is Unsolicited Bulk Email or messages sent to a large number of people without any prior permission. If the recipient believes that email is unwanted and was sent without permissions then they can mark it as SPAM. Some viewed the email as. Protection against Phishing & Spamming.