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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? Email Phishing is accomplished through email spoofing (pretending to be a trustworthy source of email). How Does SPF Work?

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The 3 Most Important Steps to Prevent Email Spoofing And Phishing

SendX

And out of all cyber incidents, 80% were made possible through phishing. That is why it is important to understand how to prevent email spoofing and phishing. What are Email Spoofing and Phishing? Email Phishing is accomplished through email spoofing (pretending to be a trustworthy source of email). How Does SPF Work?

Phishing 195
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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. We’ve focused on a crucial aspect of email security: the validation that a sender is who they claim to be,” Google said. To prevent these risks, be proactive and validate your email list before Google begins deleting inactive accounts.

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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. A valid email address is one of the most valuable pieces of information you can receive from your customers.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. This happens when your subscribers Opt-in (In) through a sign-up form.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

In our research we were surprised to find many valid senders that didn’t have the ISP’s unsubscribe link. It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page. You can do everything right and still not have the unsubscribe link appear.

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Data Demystified: Email Accuracy & Verification

Zoominfo

Going beyond SMTP checks Given the importance of accurate email data, it’s hardly surprising that there are dozens of products, tools, and services available to check the validity of email contacts. Some email domains appear to accept all incoming mail regardless of whether contacts are valid or not.

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