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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. This happens when your subscribers Opt-in (In) through a sign-up form.

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The Best Email Deliverability Guide Ever

Act-On

We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Links and email deliverability Links and URLs in emails are one of the most scrutinized elements of an email by spam filters. Avoid shortened URLs altogether.

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The Definitive Guide to Email Deliverability

SendX

The most commonly accepted definition of SPAM is Unsolicited Bulk Email or messages sent to a large number of people without any prior permission. If the recipient believes that email is unwanted and was sent without permissions then they can mark it as SPAM. This makes malware and phishing attack super easy to execute.

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The Ultimate Guide to Cybersecurity

Hubspot

Phishing Attack. Phishing Attack. A phishing attack is when hackers disguise their identity and intent through a seemingly legitimate download, link, or message. It’s a very common type of cyber attack — over 75% of organizations fell victim to phishing in 2018. Types of Cyber Attacks. Brute Force Attack. Malware Attack.

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9 Things That Can Hurt Your Email Deliverability

Delivra

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. Sometimes, old adages are true; prevention is better than the cure. For instance, the use of link-shorteners (e.g.

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What Security Criteria Should You Evaluate When Buying an A/B Testing Tool?

Convert

To conduct an independent penetration test of the Convert application, customers are encouraged to contact support@convert.com to obtain both Convert’s and its hosting provider’s permission. Does the A/B Testing Tool Offer a Bug Bounty Program?