The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers
Litmus
NOVEMBER 27, 2023
Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. To avoid spam complaints, make sure your unsubscribe link gets a visible spot in every one of your email templates. The two email providers will enforce the new email deliverability rules across both platforms. “A
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