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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules? Now, the good news: abiding by the rules isn’t that hard.

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What is CASL (Canadian anti-spam law)?

SendX

Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). We hope this information on the CASL makes it simpler for you to go forth and create campaigns that abide by the rules. What is CASL? Good luck!

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The Best Email Deliverability Guide Ever

Act-On

A weekly doubling of volume is a good rule of thumb for most ISPs. Act-On allows users to set up email fatigue suppression rules to ensure that no single prospect receives more than your optimal number of emails within the timeframe that you define. As a rule, any portion of an email can get you blocked or reported as SPAM.

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Our ESP has been hacked!

Goolara

The use of this protocol will help prevent phishing emails (those pretending to be from eBay, Bank of America or other brands with good reputations) from landing in your inbox. However, the standard rules for email are that the mail server that accepts and email should add some “received” headers. © Goolara, LLC, 2020.

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How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Single Grain

This is also true of Payment Card Industry Data Security Standard ( PCI DSS ) – the rules that businesses processing card payments need to comply with. Phishing is one of the most common forms of cybercrime – and it something that many people are aware of, even if they do not know it by name. Manage User Permissions.

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Why we care about email marketing: A marketer’s guide

Martech

Permission and privacy regulation. Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. Permission is essential. “Opt in” is a legal requirement in most countries to get subscriber permission before sending marketing or other commercial email.

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Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

Collecting explicit opt-in permission directly from your recipients sets the foundation for optimal delivery and sender reputation of your email program. They should also try a re-permission campaign to confirm opt-in interest months prior to the holidays. Improve List Acquisition and Data Quality.