Remove permission rate
article thumbnail

What is CASL (Canadian anti-spam law)?

SendX

Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). Click-through and bounce rates for emails have both risen because of this. What is CASL? A significant impact has been made.

article thumbnail

The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Maintain a spam complaint rate under 0.3% (no more than three spam reports for every 1,000 messages). Keeping a minimal spam complaint rate ensures the content people receive in their inboxes is relevant to them. Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. If you are sending too frequently, you may see a drop in your open rates.

article thumbnail

3 Ways to Maintain Your Website

Heinz Marketing

Look at your bounce rates. Out of those pages, identify the pages with the highest bounce rates and focus your efforts to improve the content. Bounce rate can indicate many things, not driving relevant traffic or the content is not providing the answers to the questions that brought them there in the first place.

article thumbnail

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. If you are sending too frequently, you may see a drop in your open rates.

article thumbnail

5 Types of Data Breaches You Should Know About

Valasys

3) Phishing. Phishing is amongst the most common forms of email malware and amongst the foremost types of data breaches, worth mentioning. According to the Data Breach Investigations Report (DBIR) by Verizon, 70% of cyber attacks use a combination of phishing and hacking. 4) Denial of Service (DoS).

article thumbnail

The Techniques Behind Mail Client Unsubscribe Links

Goolara

It wouldn’t make Google or some other ISP look good if the unsubscribe link they offered instead went to a phishing page. If it’s the first, the problem should disappear as your email sending rates increase. In our research we were surprised to find many valid senders that didn’t have the ISP’s unsubscribe link.