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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. but using a purchased list is one of the quickest ways to end up on a blocklist.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. On the contrary—to maintain healthy email deliverability, you must: Avoid emailing people without permission and purchasing email databases. The two email providers will enforce the new email deliverability rules across both platforms.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. but using a Purchased List (Pl) is one of the quickest ways to end up on a blocklist.

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Why we care about email marketing: A marketer’s guide

Martech

Permission and privacy regulation. Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. Permission is essential. “Opt in” is a legal requirement in most countries to get subscriber permission before sending marketing or other commercial email.

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Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

Collecting explicit opt-in permission directly from your recipients sets the foundation for optimal delivery and sender reputation of your email program. They should also try a re-permission campaign to confirm opt-in interest months prior to the holidays. Improve List Acquisition and Data Quality.

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The Definitive Guide to Email Deliverability

SendX

The most commonly accepted definition of SPAM is Unsolicited Bulk Email or messages sent to a large number of people without any prior permission. So if you have purchased a list and you are sending millions of generic emails to sell your product, its a spam. They typically purchase it from third party sources. History of SPAM.

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9 Things That Can Hurt Your Email Deliverability

Delivra

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. Sometimes, old adages are true; prevention is better than the cure. For instance, the use of link-shorteners (e.g.