Remove permission
article thumbnail

5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Sounds simple but it isn’t.

Privacy 60
article thumbnail

Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Maintain Your Website

Heinz Marketing

Regardless of the type of website you have or what it is vulnerable to hacker attacks, phishing, and spambots, it needs to be secured. Part of security for your website is user privacy. SEO plays a huge role in marketing, so ensuring your website is optimized for SEO is a substantial component to maintaining content on your website.

article thumbnail

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them.

article thumbnail

5 Types of Data Breaches You Should Know About

Valasys

Ransomware can cause innumerable damages to your company & data privacy, and therefore is certainly amongst the types of data breaches that one should know about. 3) Phishing. Phishing is amongst the most common forms of email malware and amongst the foremost types of data breaches, worth mentioning.

article thumbnail

The Best Email Deliverability Guide Ever

Act-On

We suspect that statistic has a lot to do with companies and employees becoming more savvy about increased hacking and phishing attacks around the web. Malicious actors often use links to external websites for malware attacks and phishing for personal information.

article thumbnail

Why we care about email marketing: A marketer’s guide

Martech

Permission and privacy regulation. Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. Permission is essential. “Opt in” is a legal requirement in most countries to get subscriber permission before sending marketing or other commercial email.