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What is CASL (Canadian anti-spam law)?

SendX

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). What is CASL?

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Social Media Hacking: How to Protect Your Account

Oktopost

In this article, we’ll discuss the most common social media security risks, along with best practices to protect your social media accounts from hackers. Phishing Attacks. 9 Best Practices to Protect Social Media Accounts from Hackers. Phishing Attacks. 9 Best Practices to Protect Social Media Accounts from Hackers.

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Practical Cybersecurity for Marketing Agencies

ActiveDEMAND

This article is mostly going to focus on what practical changes you can make at your company to get better security in place. Use granular permissions. Your security against phishing is only as strong as your most gullible employee. The post Practical Cybersecurity for Marketing Agencies appeared first on ActiveDEMAND.

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The New Email Deliverability Rules: How to Make Sure You Reach Your Gmail and Yahoo Subscribers

Litmus

Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. On the contrary—to maintain healthy email deliverability, you must: Avoid emailing people without permission and purchasing email databases. That shouldn’t stop you from adopting the best practices above ahead of the deadline.

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Email marketing strategy: A marketer’s guide

Martech

For starters, before you send emails you must ensure that your audience has given you permission to send emails to them. Permission means that the recipient has given you explicit and informed consent to send messages to them. URL shorteners are commonly used in phishing attempts, and inbox providers flag shortened URLs as spam.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

Their latest Helpful Content update prioritizes pages with practical, engaging, and educational content. Avoid These Unethical AI Content Practices AI content generation increases productivity, saving users time, energy, and headspace. Content Scraping: Avoid using AI bots to collect content and data from websites without permission.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Further down on the table, you’ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of falling into. For starters, before you send emails you must ensure that your audience has given you Permission (P) to send emails to them. That’s it.