5-Step B2B Marketing Plan for Covid-19


Traditional data sources are now worthless because it is impossible for traditional data vendors to monitor and report on rapidly changing firmographics such as headcount, revenues, and technology stacks (along with just about everything else).

How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey


Step 1: Define Your Personas. Before you dive into how your personas make buying decisions, you must first understand who they are. This is where buyer personas come in handy. You may find that your business lends itself to more than one persona -- that's fine!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Simple Steps for Building Your Owned Audience


It’s all the people who have given you permission to engage them through a property that you own. Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust.

Channel Campaign Timing: The 4th Dimension of Demand Generation


Once you have email addresses and permissions for social media followers, email them content based on their persona and segment. Further capitalizing on the email channel: If your existing lists need fresh leads, you can turn to content syndication vendors to take your content to quality prospects you may not yet have as opt-in email list members, using their own permission-based audiences. The 4th dimension, according to theoretical physicists, is time.

The Best B2B Lead Gen Campaigns for Every Channel


The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. A good starting point is to ask the PPC vendor of their average conversion ratio across the board. he vendor also uses a funny tweet at the bottom to cap the offer with even more humor.

11 LinkedIn Marketing Gems You're Missing Out On


Think of it as an inside look on a focus group that can help you inform your marketing personas and campaigns. That means you can be where your customers, vendors, and industry influencers are going.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. … Read more… Doug Kessler | April 12th, 2007 | no comments How (Not) to do email marketing Another great post from the “Permission Marketing&# guru, Seth Godin.

View 49

7 Unglamorous, Unpopular Truths About Content Marketing


Here are some examples: Buyer personas. when they really just need to figure out which popcorn machine vendor to choose for the grand opening of their movie theater. And now you have permission to cut corners.