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Transparency and Permission-Based Partnerships are Essential Pillars of the Open Web

33Across

The post Transparency and Permission-Based Partnerships are Essential Pillars of the Open Web appeared first on 33Across. The digital advertising industry has always evolved, and ad tech companies have always led innovation to help marketers reach and engage with consumers. Third-party cookie deprecation changes the core of our industry.

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The moving target of permissible PII

Martech

And how much of that data is permissible for advertising. These changes will add another layer of complexity to an already moving target around the permissible use of data for advertising. While there is plenty of speculation on how much PII data will be permissible for advertising in the U.S., Get MarTech! In your inbox.

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Permission Marketing: Love it or Hate it?

Marketing Insider Group

The post Permission Marketing: Love it or Hate it? A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […].

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Uncovering permission-based marketing: 7 tips for a cookieless future revealed

B2BMarketing.net

One phrase you may have heard a lot more recently is permission-based marketing. But what exactly is permission-based marketing? And, perhaps most importantly, how do you use permission-based marketing in your current business model? What is permission-based marketing? This is a type of permission-based marketing.

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App opt-in rates climb despite Apple’s permission requirements

Martech

and requires apps to ask permission to track online activity. The post App opt-in rates climb despite Apple’s permission requirements appeared first on MarTech. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5

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Permission-Based Email Marketing: Everything You Need to Know

Optinmonster

Are you totally clear on the ins and outs of permission-based email marketing? That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters. That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters.

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Scale up Your Advocacy Success with New Roles and Permissions

Oktopost

To help you on your advocacy journey, we’re super excited to announce our new feature: Advocacy Roles and Permissions. With this update, you can control advocate permissions and define what functionalities are available to various groups of employees. Customize advocate roles and access to the board.