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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Directories, also known as review sites , are an important source of information for buyers. Maximize your presence with the right directories. Enter buyer intent data.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing. Keep reading!

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The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]

Adobe Experience Cloud Blog

Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. How to use peer-to-peer to amplify every campaign. This word of mouth is clearly a powerful force in marketing. Peer to peer amplification is the answer. How can we make it trackable?

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). Therein lies the power of word-of-mouth marketing. Keep reading!

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The 3 Golden Rules of Peer-to-Peer Social Sharing

Adobe Experience Cloud Blog

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. This is passive sharing.

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95% Say They Would Recommend Sana Commerce on Gartner® Peer Insights ™

Sana Commerce

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

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5 strategies to evaluate sales performance

Seismic

Evaluating vs. measuring sales performance The words ‘evaluating’ and ‘measuring’ are often used similarly when referring to sales performance. Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. Let’s dive in.