New Report: Improve The B2B Buying Process With Social Proof Marketing
AUGUST 3, 2015
With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. And they’re using this power to independently narrow down vendors long before they reach out to salespeople. Also, prospects can use these social proof points to make their final decision quicker and easier. Links are more likely to be clicked if they’re shared by a real person.