Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. The good news is that there’s a group your prospective customers will trust who can speak on your behalf: your current customers. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Trade Press Services

JANUARY 29, 2024

Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. Brand ambassadors are individuals who serve as the face of the brand and share less biased perspectives that are often more trusted by target audiences. What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This guide is both definitive and practical (yes you guessed it- hence the name). Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Smashmouth Marketing

OCTOBER 1, 2021

Only trust leads that come from Lead Generation people that you trust. Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And the first step to getting there is making sure you have a clean list.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

EveryoneSocial

OCTOBER 20, 2020

We all have our “reasons” so let’s get to the points! Our clients’ success is our success, and with so many glowing reviews it’s no surprise that EveryoneSocial is built by an enthusiastic team of value driven ( and apparently quite happy ) professionals. Before I learn about EveryoneSocial, do I even want any more social media in my life?

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. How do you convince someone to buy a product?

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 124

Paid Content Advertising Agencies Planning Word of Mouth 124

Referral Rock

DECEMBER 5, 2019

Brand advocates are people who promote your brand through word of mouth marketing. They’re vital to any marketing strategy, because people consult and trust the opinions of others. Anyone who loves your brand, and who passionately promotes it via word-of-mouth, is one of your brand advocates.

Word of Mouth 52

Word of Mouth Peer-to-peer Brand Identity Branding 52

Savanta

JANUARY 25, 2017

41% of B2B buyers who are unhappy with customer service will proactively spread negative word-of-mouth about the offending supplier amongst colleagues and peers. Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Click to enlarge.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Zoominfo

OCTOBER 31, 2018

However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic. In short, an influencer’s community trusts their opinions and advice. One such tactic? B2B influencer marketing. In today’s post, we remedy this issue.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Hubspot

MAY 25, 2021

For example, Coca-Cola doesn’t need to get the word out that they exist because their brand already has universal awareness. In more ways than one, branding is a pillar of success. Branding is impactful in and of itself, but co-branding brings additional opportunities and benefits to businesses that engage in it.

Brand Identity 101

Brand Identity Branding Peer-to-peer Word of Mouth 101

Stevens & Tate

MARCH 8, 2022

Identifying traits of Generation Z include a desire to be unique among their peers and use technology for social good. Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations.

Generation 131

Generation Brand Identity Branding Peer-to-peer 131

PathFactory

AUGUST 15, 2022

This is known as the dark social : According to a study by Ogilvy Cannes , “74% of consumers consider word-of-mouth as a key influencer when making purchasing decisions”. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Unbounce

MAY 11, 2022

Trust us: We’ve been there. If you’re still not on board the community train, here’s what the future would hold for a business with a community-centric approach: Word of mouth , anyone? That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Biznology

APRIL 14, 2014

You just can’t trust anyone anymore!! Sadly the level of trust around the world has declined dramatically over the past few years – just look at the way people see the government, CEO’s, foreign countries with corruption, our Congress, and many brands (company and product/service). You’re kidding!! source: Webbed Feet.

Brand Identity 80

Brand Identity Branding Peer-to-peer Ad Building 80

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. These are not faceless masses but real people who engage more readily because they trust the source of the content. People trust their peers and their friends.

Marketing & Strategy 131

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 131

EveryoneSocial

JUNE 4, 2019

That could be through word of mouth, product reviews, creating content, or commonly through social media. That could be through word of mouth, product reviews, creating content, or commonly through social media. Looking to reach more audiences, connect with potential buyers, and create a tight knit team internally?

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Word of Mouth 74

EveryoneSocial

JANUARY 7, 2020

Because generally, B2B products have a bigger purchase size and word of mouth is critical for brand awareness, driving marketing reach, and sales. Plus, there is more to lose when purchasing a B2B product and peer recommendations hold a lot of weight in the buying decisions. Influencer Marketing for B2B Companies. McKinsey ).

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Adobe Experience Cloud Blog

JULY 24, 2018

With advertising on the decline, word-of-mouth marketing is back on top in conjunction with the rise of influencer marketing. Now more than ever, there is a failing trust in internet and advertising credibility among consumers. So how do you bridge the gap from customer to advocate? Enter customer marketing.

Peer-to-peer 107

Peer-to-peer Ad Building Word of Mouth Tips 107

Seismic

OCTOBER 18, 2023

Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in? So, even as corporations cultivate a presence on social media, word-of-mouth messaging is more important than ever. When you think about your last big purchase, what comes to mind?

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

Valasys

JUNE 2, 2023

Peer-to-Peer Marketplaces : Cutting out the middlemen, these platforms enable direct transactions between individuals, fostering a sense of personal connection and trust. In today’s digital era, marketplaces have become the go-to hotspots for buying and selling an extensive array of products and services.

Peer-to-peer 52

Peer-to-peer Ad Building Work Management Planning 52

Hubspot

APRIL 26, 2019

Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. Consumers trust word of mouth the most. questions on how they buy.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

EveryoneSocial

NOVEMBER 20, 2018

And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it? Probably not as much as you should be or realize you need to be.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. Customers are the heart of your businesses.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Vidyard

AUGUST 12, 2019

What about a recommendation from a peer? You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. But customer advocates and word-of-mouth marketing can’t be bought. Think about it. What is a Talk Trigger? Talkable Empathy.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

EveryoneSocial

AUGUST 27, 2018

On top of that, 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? Of course, the best way to prove the value of something is with solid research and stats. Statusbrew ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Sprout Social

NOVEMBER 9, 2016

Word-of-mouth marketing should be taken very seriously. Word-of-mouth marketing should be taken very seriously. BrightLocal discovered 88% of consumers trust written online reviews from customers just as much as they trust their own peer recommendations. What is Social Media Reputation Management?

Social Media 98

Social Media Peer-to-peer Word of Mouth Planning 98

ClearVoice

JULY 29, 2021

When she started her own PR agency, Trust Relations , she considered it almost an extension of her successful freelance career. If we’ve learned anything over the past few months, it’s that no two work environments are the exact same. For anyone who hasn’t freelanced or worked with freelancers, it can be a daunting prospect.

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

ClearVoice

JULY 17, 2023

Key Benefits of Content Marketing for Fintech Startups Content types, from blog posts to email campaigns, enables fintech companies to reach ideal buyers, build customer trust and relationships, and get clients and loyal customers. Content with these two qualities is more likely to be shared widely through social media and word of mouth.

Startups 52

Startups Top of Funnel Content Marketing Planning 52

Strategic-IC

APRIL 6, 2022

Word of mouth. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Sorry to disappoint you. but you know Titanic and the iceberg? Which makes it practically impossible to measure. [It Review sites.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

FunnelEnvy

JULY 7, 2021

Today, we’re going to talk about what might be the most important page on your website. No, it’s not your home page, or your contact page, or that snazzy blog post that got lots of clicks. It’s your landing page. . Landing pages are the pages that leads land on right before they convert. Have a clear value proposition.

Landing Pages 52

Landing Pages Peer-to-peer B2B Word of Mouth 52

EveryoneSocial

JANUARY 27, 2021

This buzz is created through social media, online reviews, and word of mouth. When employees and customers are advocating for your company, you have an extended team of marketers who are trusted by their colleagues, family, friends, and online networks. And 66% trusted the opinions of consumers they found online.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Televerde

JANUARY 11, 2021

Connect with trusted influencers and thought leaders your leads follow to boost your events’ credibility. Did you say something off-putting? In some cases, it’s best to let bad leads go. You don’t want to drag down resources and energy on dead ends. However, you also don’t want to give up. Did the lead convert with a competitor?

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Hubspot

NOVEMBER 27, 2020

Word-of-mouth marketing is incredibly important for small businesses, especially if you're operating in a B2B setting. Doherty noted that customer referrals make a huge impact on buying decisions, because customers will trust each other's recommendations more than they'll trust your brand's advertisements. Image Source.

Paid Search Agency 101

Paid Search Agency Peer-to-peer Business Advertising Agencies 101

Vidyard

AUGUST 12, 2019

What about a recommendation from a peer? You guessed it: 62% of consumers search for online reviews before making a purchase and 90% of consumers trust brand recommendations from friends. But customer advocates and word-of-mouth marketing can’t be bought. Think about it. What is a Talk Trigger? 5 Types of Talk Triggers 1.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

PureB2B

NOVEMBER 13, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. A year later, email is still king. 3 Social Media. 4 Content Marketing.

Lead Generation 86

Lead Generation Sales Qualified Leads Advertising Channels Word of Mouth 86