Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Hubspot

JULY 19, 2018

Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. 47% of Social Media Users Report Seeing More Spam in Their Feeds. Seeing Spam. UK, and Canada, only 20% reported seeing less spam in their social media feeds over the past month. jack (@jack).

Social Media 55

Social Media Peer-to-peer CAN-SPAM Media 55

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In the business world, a referral is the act of a customer recommending a product or service to a peer. How do you convince someone to buy a product?

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. After all, a company needs to keep growing to stay healthy. However, it’s equally crucial not to forget your existing customer base. Repeat business is not just good; it’s the lifeblood of a thriving business.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Marketing Insider Group

DECEMBER 11, 2019

Consider private or team gamification: A leaderboard that broadcasts every employee’s game performance could be discouraging and dis-incentivizing for employees who aren’t performing as well as their peers. A monetary incentive isn’t compatible with satisfaction that comes from within. The game shouldn’t be boring.

Social Media 182

Social Media Media Marketing & Strategy Peer-to-peer 182

Tomorrow People

JANUARY 8, 2021

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it. That isn’t to say that technology’s not important, or appreciated. Of course it is. How does my phone connect to the internet?

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Biznology

DECEMBER 7, 2016

On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members. On the other hand, the best LinkedIn groups discovered how to moderate discussions, minimize spam, and foster on-topic discussions among members. What happened to LinkedIn groups?

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Convince & Convert

OCTOBER 28, 2014

When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests. Use first person. Share with friends?

Peer-to-peer 167

Peer-to-peer CAN-SPAM Click Rate Case Studies 167

Martech

SEPTEMBER 29, 2021

It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator. Or, you might just want to stop looking at them altogether. What’s the change? What’s ironic, though, is that the feature could cause open rates to inflate, not drop.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 110

ViewPoint

NOVEMBER 27, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. Sometimes those people are us! So after all these years what have we learned? So after all these years what have we learned? Well, that’s bull.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

SalesIntel

OCTOBER 5, 2023

It’s a direct line of communication to potential clients, partners, and industry peers. A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. But more importantly, we’ll spotlight the often-underestimated protagonist: data quality.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Rev

JULY 15, 2019

So how can we learn from our peers and competitors when it comes to the email marketing experience? Well, the findings of others serve as the perfect launch pad for testing. In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. . Don’t make assumptions.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

Litmus

JULY 30, 2021

Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level. One insightful metric you may not have thought of? Read rates. What is read rate? DOWNLOAD THE FREE REPORT ?.

Open Rate 108

Open Rate Peer-to-peer Privacy Policies Click Rate 108

Webbiquity

OCTOBER 29, 2019

If the content is compelling enough, they may forward your messages to their friends and family or peers, extending your market reach. Why should you use email marketing software? Marketing automation software enables you to effectively segment and manage large email lists. Here are five specific benefits of using email marketing tools.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

eDataSource

MARCH 4, 2019

All email marketers rightly want to know how they’re doing in relation to their industry peers. Average Spam Rates. To answer those questions, this piece begins a series of industry deep-dives made possible by the extensive data asset on the eDataSource platform. Key Retail Sectors. Average Read Rates. Average Inbox Rates.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

Strategic-IC

JANUARY 13, 2021

It is not : • A means to spam your potential customers? • What is Social Selling and why should it form part of your ABM strategy? Imagine how amazing it would be to get your message in front of the right companies, and the right people in those companies. At little to no cost, with complete control over the message. Let’s keep imagining.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

JUNE 20, 2011

It’s more of a place to interact with peers than to engage prospects. Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours.

Social Media 100

Social Media Peer-to-peer Media PR 100

Litmus

AUGUST 2, 2021

It’s hard to believe we’re already well into the second half of the year. Let’s take a moment to look at how our predictions for this year have been coming along. Privacy & trust. Accurate personalization. DMARC adoption because of BIMI. Newsletters. Humanity and empathy messaging. Team morale (and keeping it high). Don’t worry.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

SalesIntel

DECEMBER 6, 2021

You don’t want to waste weeks or even months emailing a lead to your list, only to find that this individual isn’t a good match for your product, or worse — end up on a spam list. The modern buyer is immune to cold calls and emails, and they are quickly turned off by irrelevant, scripted communications. Building Your Prospect List.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

EveryoneSocial

AUGUST 21, 2018

This post covers social selling on LinkedIn, some important stats, why more employees need to master social selling, and LinkedIn social selling tips. If you’ve been in sales or marketing, you are probably quite familiar or have at least heard of social selling. The strategy came to light a few years ago, but it is still relevant as ever today.

Linkedin 74

Linkedin Peer-to-peer Stats Ideal Customer Profiles 74

Customer Experience Matrix

JULY 3, 2013

It has taken me some time to form a clear picture of Venntive. It is clearly “all-in-one” sales and marketing software for very small business, combining marketing automation, CRM, and ecommerce along the lines of Infusionsoft and Ontraport (formerly OfficeAutoPilot). But Venntive makes perfect sense one you consider their needs.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

ConvertKit

AUGUST 7, 2020

Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. “If only I could get more followers on Instagram, this whole online business thing might get easier.” ” It's a problem I hear all the time from new creators.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Martech Advisor

SEPTEMBER 16, 2019

In this exclusive interaction with MarTech Advisor , Anuj Khanna Sohum , CEO and managing director, Affle, shares the company’s business plans, lessons for peers in the adtech space, and his notes to enhance customer experience (CX) using marketing automation data, post the IPO. Engage existing users for repeat conversions on mobile.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

TrustRadius Marketing

FEBRUARY 3, 2020

Avoid Spam Filters. Spam filters assign points to your company’s email based on how similar it is to the typical spam email. Once your email reaches a certain number of points, it gets flagged as spam and may skip your customer’s inbox. Get Personal. Use sentence case when typing your subject line.

Email Marketing 52

Email Marketing Marketing Automation Services Marketing & Strategy Marketing Strategy 52

Salesforce Marketing Cloud

DECEMBER 20, 2021

Identification – We monitor for security issues Step 3. Correction – We act quickly to address any problems What to do (and not to do) Help us protect credential security. The Salesforce ecosystem has 50+ credentials available — including certifications and superbadges — and safeguarding their integrity is important. GET CERTIFIED.

Peer-to-peer 52

Peer-to-peer Case Studies Communities Lead Ranking 52

Aberdeen

FEBRUARY 13, 2018

A place that was once meant to connect you to your peers has become so cluttered that consumers of the site feel more disconnected than ever. Over the past few years, it has become impossible not to notice Facebook’s pervasive nature as a platform for not-so-subtle advertisements. In a post on Jan. In a post on Jan. Your phone, computer, etc.,

Communities 45

Communities Peer-to-peer Work Management Business 45

Rev

MARCH 23, 2018

Nurturing” leads, based on the traditional sales cycle, means constant contact via phone calls and email that is more spam than anything else. Instead of giving into peer pressure and sticking with the broken cycle, let’s take a look at exactly what’s wrong with the traditional sales cycle and how you can break free from it.

Sales Cycle 60

Sales Cycle Top of Funnel Peer-to-peer Advertising Funnels 60

The Effective Marketer

JUNE 19, 2012

Doing content curation poorly, though easy and quick, is often seen as spam and is likely to raise copyright and plagiarism issues for you. So how do you curate content in a way that both attracts visitors and makes you a hero to your peers? A guest post by Lior Levin. Here are a few tips to help you get started. Don’t Automate.

Curation 100

Curation Copyright Peer-to-peer RSS 100

Hubspot

MARCH 12, 2018

My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. Prospects are ignoring emails, and clicking the spam button. Yes, you read the title right -- I guarantee that these templates will get responses from prospects. Any takers?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

EveryoneSocial

DECEMBER 26, 2018

They depend on automated messages, spamming and blanket market approaches vs investing in real human beings. How do you build a brand that taps into the power of social media to increase brand awareness, generate leads, and more while also being more human? You have heard the buzzwords… be human, speak human, humanize your brand.

Social Media 63

Social Media Branding Brand Identity Media 63

Litmus

NOVEMBER 7, 2018

Use the results to better understand how your email analytics capabilities stack up against your peers’ and where you have email performance visibility gaps. Use the results to better understand how your email analytics capabilities stack up against your peers’ and where you have email performance visibility gaps.

Analytics 56

Analytics Peer-to-peer Deliverability Branding 56

Litmus

NOVEMBER 29, 2018

Email success looks different to different kinds of companies because they don’t all have the same business models and goals. This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. Half said conversions are. Tweet this ? ].

Email Marketing 60

Email Marketing Branding Brand Identity Peer-to-peer 60

seo.co

OCTOBER 6, 2021

The only caveat is to make sure you aren’t spamming your visitors; if they feel like you’re shoving conversions in their faces, they’re not going to want to engage with you. Now that we’ve covered most of the basics, we can move on to focus specifically on getting higher conversion rates. Make Your CTA Visible.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

TaylorMadeIn KEW

MARCH 10, 2019

For years I’ve read about others who have been constantly receiving what is, in effect, LinkedIn spam. Are you a B2B marketing supplier, trying to sell me something? Because if you are, this is what I want: outcomes not outputs, and good people to think with. Photo by Aneta Pawlik on Unsplash. So, what’s the real issue here?

Peer-to-peer 58

Peer-to-peer Paid Search Agency Advertising Agencies Ad Agencies 58

EveryoneSocial

MARCH 26, 2019

With our digitally connected world, now more than ever are your company’s employees the most trusted source of information to their peers. If you are exploring employee advocacy and taking your company’s social media strategy to the next level, you’ll find value in this content. Learn more below about the employee advocacy best practices.

Practices 59

Practices Best Practices Enterprise Management CAN-SPAM 59

EveryoneSocial

MARCH 18, 2019

Below you learn how to inspire participation in your employee advocacy initiatives and how to keep that engagement growing for long-term results. Employees can be one of your company’s biggest assets when advocating for your business on social media. They can generate new leads and customers, attract top talent, and be the voice for your brand.

Thought Leadership 70

Thought Leadership Peer-to-peer Work Management Marketing Management 70